Yongguang Zou, Zhenxian Lei, Fei Hao (2026). When the sea remembers: Ritual, emotion, and identity at the Mazu Festival. Tourism Management.DOI
Ruijing Le, Yongguang Zou, Ningqiao Li (2026). Crowding is not always a problem: Tourists’ cautious behavior across different crowded tourism contexts. Journal of Hospitality and Tourism Management.DOI
Yongguang Zou, Zhenxian Lei, Fei Hao (2026). Safety spaces in tourism destinations: A social constructivist perspective. Journal of Destination Marketing & Management.DOI
Yu Fang, Yongguang Zou, Dan Jin, Haoying Zhong, Fei Hao (2026). Guiding safety: the persuasiveness of semantic framing by tourism service employees. Current Issues in Tourism.DOI
Zhenxian Lei, Yongguang Zou, Honggen Xiao, Kun Wang (2025). Self-transformation through mountain cycling:Tourists' emotional experiences and geographical imaginations. Journal Of Hospitality And Tourism Management, Vol. 65.DOI
Yongguang Zou, Jianming Zhang, Fei Hao, Hung-Che Wu, Dan Jin (2025). Museums as living history: a journey to cultural identity formation. Asia Pacific Journal Of Tourism Research.DOI
Zhiqiu Ye, Yongguang Zou, Dan Jin (2025). Exploring the link between soundscape perceptions and tourist recovery: An interaction ritual chain approach. Tourism Management Perspectives, Vol. 59.DOI
Dan Jin, Yu Fang, Yongguang Zou (2025). Strategizing human-robot role matrix: balancing automation and human touch. Journal Of Hospitality Marketing & Management, Vol. 340, No. 70.DOI
Yongguang Zou, Jinjin Liao, Dan Jin (2025). The effects of tourists' digital attachment on behavioural intention in live-streaming tourism. Current Issues In Tourism, Vol. 280, No. 17.DOI
Yongguang Zou, Haoying Zhong, Fei Hao, Wailing Ng (2025). Reflective vs. Brooding Rumination: Effects on Tour Guides. Journal Of Hospitality & Tourism Research.DOI
Chungkeng Peng, Yongguang Zou, Yong Yang, Jinjin Liao, Yu Fang (2025). Guiding tourists' cautious behaviour: the interaction role of goal message framing and construal level message during the public health crisis context. Current Issues In Tourism, Vol. 280, No. 14.DOI
Haoying Zhong, Fei Hao, Yongguang Zou, Jinjin Liao, Wailing Ng (2025). Green practices, golden stars: how hotel ratings shape guests' pro-environmental behavior. Journal Of Sustainable Tourism.DOI
Yong Yang, Yongguang Zou, Dan Jin (2025). Information processing of travel barrage reviews: effects of social presence and opinion leaders on the relationship between barrage reviews and travel intention. Current Issues In Tourism, Vol. 280, No. 11.DOI
Yuan Li, Qionglei Yu, Yongguang Zou, Jianming Zhang, Jinjin Liao (2025). From work resources to safety performance: tour guides' job burnout and personality profiles matter. Current Issues In Tourism, Vol. 280, No. 9.DOI
Jinjin Liao, Yongguang Zou, Yu Fang, Zhenxian Lei, Haoying Zhong (2025). Measuring and Analysing the Impact Factors of China's Tourism Economic Resilience in the Context of a Major Shock. Journal Of Contingencies And Crisis Management, Vol. 330, No. 1.DOI
Yao Zhu, Fang Meng, Shousheng Chai, Yongguang Zou (2025). Struggling in silence? The formation mechanism of implicit conflict in rural tourism communities. Tourism Management, Vol. 106.DOI
Zhiqiang Hou, Chungkeng Peng, Yongguang Zou, Jing He, Henghan Chen, Yujie Yang (2025). Did you interfere with them? examining the environmental responsibility of birdwatchers in China. Current Issues In Tourism, Vol. 280, No. 1.DOI
Chungkeng Peng, Yongguang Zou, Dan Jin (2025). Wellness tourism healing: a systematic review unveiling how cultural symbolic experiences influence health recovery. Tourism Review.DOI
Jianming Zhang, Yongguang Zou, Yuan Li, Chungkeng Peng, Dan Jin (2024). Embodied power: How do museum tourists' sensory experiences affect place identity? Journal Of Hospitality And Tourism Management, Vol. 60.DOI
Pei Wu, Yongguang Zou, Dan Jin, Yuan Li, Jianming Zhang (2024). Daily vlog-induced tourism: impact of enduring involvement on travel intention. Tourism Review, Vol. 790, No. 50.DOI
Yongguang Zou, Xiangmin Zheng (2024). Safety and Security. Springer eBooks.DOI
Yongguang Zou (2023). Cultural Differences in International Tourists' Perceived Safety in China. Journal Of China Tourism Research, Vol. 190, No. 30.DOI
Yongguang Zou, Yong Yang, Yuan Li, Jinjin Liao, Honggen Xiao (2023). How do tourists' heritage spatial perceptions affect place identity? A case study of Quanzhou, China. Journal Of Hospitality And Tourism Management, Vol. 55.DOI
Yao Zhu, Rongteng (Renata) Zhang, Yongguang Zou, Dan Jin (2023). Investigating customers' responses to artificial intelligence chatbots in online travel agencies: the moderating role of product familiarity. Journal Of Hospitality And Tourism Technology, Vol. 140, No. 20.DOI
Yongguang Zou, Xiangmin Zheng (2023). Safety and Security in Tourism. Springer eBooks.DOI
Yongguang Zou, Honggen Xiao, Yong Yang (2022). Constructing identity in space and place: Semiotic and discourse analyses of museum tourism. Tourism Management, Vol. 93.DOI
Yongguang Zou, Qionglei Yu (2022). Sense of safety toward tourism destinations: A social constructivist perspective. Journal Of Destination Marketing & Management, Vol. 24.DOI
Yingmei Yin, Yongguang Zou, Junyang Zhang, Rui Wang, Hongxia Zhang (2022). Temporarily returning to an ideal life: Research on Chinese rural tourists' home experience. Tourism Management Perspectives, Vol. 41.DOI
Yongguang Zou, Fang Meng, Jian Bi, Qing Zhang (2021). Evaluating sustainability of cultural festival tourism: From the perspective of ecological niche. Journal Of Hospitality And Tourism Management, Vol. 48.DOI
Yongguang Zou, Yuemei He, Weiling Lin, Sha Fang (2021). China's regional public safety efficiency: a data envelopment analysis approach. Annals Of Regional Science, Vol. 66, No. 2.DOI
Yongguang Zou, Fang Meng, Qianghong Li (2021). Chinese diaspora tourists ? emotional experiences and ancestral hometown attachment. Tourism Management Perspectives, Vol. 37.DOI
Yueer Gao, Yanqing Liao, Dong-Gen Wang, Yong-Guang Zou (2021). Relationship between urban tourism traffic and tourism land use: A case study of Xiamen Island.DOI
Yongguang Zou, Fang Meng (2020). Chinese tourists? sense of safety: perceptions of expected and experienced destination safety. Current Issues In Tourism, Vol. 230, No. 15.DOI
Yong-Guang Zou, Yao Zhu (2020). Tourism safety and security. Handbook on Tourism and China.DOI
Yong-Guang Zou, Fang Meng, Ningqiao Li, Enling Pu (2020). Ethnic minority cultural festival experience: Visitor–environment fit, cultural contact, and behavioral intention.DOI
Yong-Guang Zou, R. Mawby (2020). Perceptions of safety among visitors to China: feeling safe in an unfamiliar environment.DOI
Wei-Ling Lin, Si-Zhen Lai, Yong-Guang Zou (2017). Effect mechanism of the tourism safety climate on the visitor's safety behavior about island tourism destination: the empirical data from Sanya and Xiamen.
Yong-Guang Zou, Weiling Lin (2017). Importance Degree Evaluation of the Affecting Factors on Backpackers’ Security Accidents.DOI
Yong-Guang Zou, Wei-Ling Lin, Xiang-Ming Zheng (2015). Spatial-temporal characteristics and influential factors of network attention to tourism security.
Yong-Guang Zou, Xiang-Min Zheng (2015). A Study on the Formation Mechanism of ‘Lv You’ Tourists Incidents—An Qualitative Analysis Based on Grounded Theory.DOI
Yongguang Zou (2011). A study on environmental impact of tourist attractions based on carbon footprint calculation. Chongqing Shifan Daxue xuebao. Ziran kexue ban.