百晓学者学者目录

杨东红

副教授、博士生导师、教授、硕士生导师、讲师,东北石油大学

精选作品

期刊论文

2026

油气产业技术创新效率与区域经济韧性耦合协调发展研究

杨东红,陈瑞,徐畅

《辽宁工程技术大学学报(社会科学版)》

2026

油气产业韧性与经济高质量发展耦合协调及驱动因素研究

杨东红,王鹏锐

《西安石油大学学报(社会科学版)》

2024

用户与B站up主品牌共鸣影响因素研究

杨东红,康金岭,徐畅

《河南科技大学学报(社会科学版)》

2022

商家回复对消费者信息感知有用性影响研究——以旅游平台为例

杨东红,熊邦波

《北方经贸》

2022

海底捞火锅营销现状分析与营销策略优化研究

杨东红,高萍

《北方经贸》

2019

基于京东商城评价数据的在线商品好评、中评、差评比较研究

杨东红,吴邦安,陈天鹏,薛红燕

《情报科学》,No. 2

2019

大数据背景下大庆农产品实施精准营销路径研究

杨东红,鲍佳成

《大庆社会科学》

2018

大数据和企业精准营销相关性分析

杨东红,时迎健,雷鸣,赫丛喜

《沈阳工业大学学报:社会科学版》,Vol. 11, No. 2

2018

The Path of Independent Innovation of Heilongjiang’s Resource-based Enterprises Under Low Carbon Economy

Zhi-feng Yin, Yan-Qiu Wang, Dong-Hong Yang

DEStech Transactions on Engineering and Technology Research

2015

Construction of evaluation index system of overseas investment project of Petroleum Technology Service Enterprises

Xiaobing Wei, Dong-Hong Yang

2015

Research on Cooperative Technology Innovation of Logistics Service Supply Chain

Xiaobing Wei, Dong-Hong Yang

2015

Evaluation of project communication management capability based on the Triangular Fuzzy Number

Dong-Hong Yang, Yong-Feng Chen, Y. An, Ming-Xin Cui

2015

The research on the survival competition of enterprises in the same industry

Donghong Yang, Yang Li

Open Journal of Business and Management

2013

Supplier Evaluation for China's Petrochemical Enterprises

Bing Han, Yan-Bin Sun, Dong-Hong Yang

2013

Game Research on Enterprise Reverse Logistics under the Complete Information

Dong-Hong Yang, Shuai Zeng

2009

The Research on the Appraisal of Market Opportunity Based on AHP

Dong-Hong Yang, Yujie Tan, Yan-Bin Sun

2009

The Research on the Survival Competition of Enterprises in the Same Industry Based on Steady-State Dynamic Model

Dong-Hong Yang, Dong-Hong Yang, Yan-Bin Sun

2009 International Workshop on Intelligent Systems and Applications

2009

The Evaluation of Oil Company Marketing Force Based on Close-Value Method

Dong-Hong Yang, Dong-Hong Yang, Yan-Bin Sun

2009 International Workshop on Intelligent Systems and Applications

2009

Evaluation on the Consumer Credit in Returns Reverse Logistics

Dong-Hong Yang, Wen-Yan Duan, Yan-Bin Sun, Hui Li

2009

The Game Analysis on the Input of Human Resources Development Between Enterprise and Employees

Dong-Hong Yang, Dong-Hong Yang, Yan-Bin Sun

2009 International Workshop on Intelligent Systems and Applications

2009

The Research on the Related Factors of Reverse Logistics

Dong-Hong Yang, Yujie Tan

2009

Game Research of Marketing Channel Conflict

Yanbin Sun, Donghong Yang, Shu-Yi Feng

International Workshop on Intelligent Systems and Applications (ISA)

2008

The Evaluation on Oil Company Marketing Force Based on K-Means Cluster

Dong-Hong Yang, Dong-Hong Yang, Hui Li

2008 International Conference on Information Management, Innovation Management and Industrial Engineering

2008

The Evaluation on the Agility of Reverse Logistics System Based on BP Neural Network

Dong-Hong Yang, Wen-Yan Duan, Qing-Hong Chang

International Seminar on Business and Information Management

2008

The Evaluation on Service Flexibility of Reverse Logistics

Dong-Hong Yang, Wen-Yan Duan

International Conference on Wireless Communications, Networking and Mobile Computing

2005

感情投资赢得顾客信任

杨东红

《商业经济研究》,No. 16

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