Na Wang, Yonggui Wang (2021). Does parenting matter in subsidiary innovation in emerging economies? Exploring the role of parent superior competitiveness in affecting subsidiary contextual ambidexterity.DOI
Shuang Ma, Ying Hua, Dahui Li, Yonggui Wang (2020). Proposing Customers Economic Value or Relational Value? A Study of Two Stages of the Crowdfunding Project. Decision Sciences.DOI
Yu Hu, Yonggui Wang (2020). Marketing research in China during the 40-year reform and opening. Frontiers of Business Research in China.DOI
Yonggui Wang, Diandian Xiang, Zhi-Yong Yang, Shuang Ma (2019). Unraveling customer sustainable consumption behaviors in sharing economy: A socio-economic approach based on social exchange theory. Journal of Cleaner Production.DOI
Huachao Gao, Yi-Ren Dong, Yonggui Wang (2017). When Consmer likes to Engage in Selff-Design task and shows Positive Evaluation for the Self-Design Product: The Effect of Reglatory Orientation.DOI
R. Lee, Yonggui Wang, Shuang Ma, Jeffrey B. Anderson (2017). Customer Participation in Service Cocreation: An (Extended) Abstract.DOI
Na Wang, Yonggui Wang (2017). Strategic Impact of Subsidiary Decision-making Power in Multinational Corporations.DOI
Yonggui Wang, Shuang (Sara) Ma, Dahui Li (2017). THE ROLE OF REGULATORY FIT IN VIRTUAL BRAND COMMUNITIES. Journal Of Electronic Commerce Research.
Qiuyan Tao, Rui Li, Yonggui Wang (2016). Integrative effects among innovation network elements on innovation performance based on QCA. International Journal of Services Technology and Management.DOI
Yonggui Wang, Fuan Li, Sheng-Hui An (2015). An Empirical Study of Relationship Benefit-Based Drivers of Customer Assets in the Context of China: The Mediating Role of Relationship Quality.DOI
Rui Li, Qiuyan Tao, Yonggui Wang (2015). A qualitative comparative analysis(QCA) of innovation network attributes. International Conference on Logistics, Informatics and Service Science.DOI
Ying Hua, Jin Chen, Yonggui Wang (2014). Study on Driving Forces of UGC Adoption Behavior in Service Industry: A Platform Feature Based Model. IFIP International Conference on e-Business, e-Services, and e-Society.DOI
Jian-Feng Wu, Yonggui Wang, Sichao Li (2014). Search depth, knowledge characteristics, and innovation performance.DOI
Ying Hua, Yonggui Wang (2014). What Influence User Generated Content Adoption Behavior in a Weak-tie dominant Social Media Context: a Theoretical Model. Pacific Asia Conference on Information Systems.
Wen-Xia Liu, Yonggui Wang (2013). The influence of collaborative governance mechanisms on innovation capabilities of service outsourcing enterprises: An empirical study in China. International Conference on Service Systems and Service Management.DOI
Yonggui Wang, Jian-Feng Wu, Zhilin Yang (2013). Customer Participation and Project Performance: The Mediating Role of Knowledge Sharing in the Chinese Telecommunication Service Industry.DOI
Yonggui Wang (2013). An Empirical Study on Effect of Relational Benefits on Customer Long-term Orientation:The Different Roles of Customer Satisfaction and Company Service Competence.
Yonggui Wang, S. Fiona Chan, Zhilin Yang (2013). CUSTOMERS' PERCEIVED BENEFITS OF INTERACTING IN A VIRTUAL BRAND COMMUNITY IN CHINA. Journal Of Electronic Commerce Research.
Yonggui Wang (2012). Customer Participation in New Product Development and its Influence on Performance:The Mediating Mechanism of Relational Embeddedness. IEEE International Conference on Industrial Engineering and Engineering Management.
Yonggui Wang, Jianjun Shi, Shuang Ma, Guicheng Shi, Li-Li Yan (2012). Customer Interactions in Virtual Brand Communities: Evidence from China.DOI
Yonggui Wang (2011). The Influence of Customer Participation on the Performance of New Product Development:The Moderating Effect of Product Innovation Patterns.
Shuang Ma, Yonggui Wang, Jing Zhang (2011). The driving mechanisms of expectation disconfirmation in e-service recovery: An empirical investigation of the moderating effects. ICSSSM11.DOI
Yonggui Wang (2011). Book reviewNew product blueprinting: The handbook for B2B organic growth, Adams Dan, AIM press (2008), 208 pp., ISBN 978-0-9801123-4-4.DOI
Yonggui Wang, Sheng-Hui An, Peng Luo (2011). A comparative study of location choice for overseas R&D investment of TNCs: An empirical study of the United States and Japan based on panel data.DOI
Yonggui Wang, Shuang Ma, Jian-Feng Wu, Zi-Jie Li, Jun-Yi Lu (2011). An empirical study of the impacts of supplier responsiveness on project performance. ICSSSM11.DOI
Yonggui Wang (2011). Relationship between Customer Involvement in Service Innovation and Innovation Performance: Literature Review and Model Development from Perspective of Customer Knowledge Transfer.
Yonggui Wang (2011). Mechanism of Impact of Customer Participation in New Product Development on Technological Innovation Performance of Enterprises:An Empirical Research in B-B Context.
Yonggui Wang (2011). Empirical Analysis of Relational Benefits and Relationship Quality——Based on the Moderation Effect of Customer Gender.
Yonggui Wang (2010). The Multi-Path Model of Impacts of Enterprise-Customer Relationships on Customer Participation in New Product Development.
Zi-Jie Li, Yi Li, Da Chen, Jian-Feng Wu, Yonggui Wang (2010). International expansion strategy of firms in China: An empirical study on information technology industry. International Conference on Service Systems and Service Management.DOI
He Jia, Yonggui Wang, Yi-Ren Dong, Guo-Cai Wang (2010). When Does Halo Prevail Against Animosity? Country-Of-Origin Effects Contingent on Regulatory Focus.
He Jia, Yonggui Wang (2010). Customization Mode, Decision Outcome, and Task Enjoyment: the Role of Regulatory Focus.
Jian-Feng Wu, Min Liu, Yonggui Wang, Zi-Jie Li (2010). Legitimacy and the financing of Chinese technological start-ups. International Conference on Service Systems and Service Management.DOI
Zi-Jie Li, Xue-Feng Zhang, Jian-Feng Wu, Yonggui Wang, Da Chen (2010). Cultural Differences and Performance: An Empirical Research on International Joint Ventures in China. 2010 International Conference on Management and Service Science.DOI
Jian-Feng Wu, Min Liu, Zi-Jie Li, Yonggui Wang (2010). Notice of RetractionCluster Density, External Search and Innovation Performance: Evidence from the ZGC Science Park. 2010 International Conference on Management and Service Science.DOI
Yonggui Wang, Jian-Feng Wu, Zi-Jie Li (2010). Customer innovations in the telecommunication service industry: An empical study in perspective of suppliers. International Conference on Service Systems and Service Management.DOI
Yonggui Wang, Li-Xin Cui, Lan Ding, Shuang Ma (2010). The empirical study of comparative advantage of Chinese and Indian service industries: A comparative perspective. 2010 IEEE International Conference on Management of Innovation & Technology.DOI
Yonggui Wang (2010). The Relationship between Customer Involvement in Service Innovation,Customer Human Capital and Knowledge Transfer.
Guicheng Shi, Yizheng Shi, Allan K. K. Chan, Yonggui Wang (2009). Relationship Strength in Service Industries: A Measurement Model.DOI
Zi-Jie Li, Jian-Feng Wu, Yonggui Wang, Ming-Chao Cai (2009). Knowledge Complexity, Learning Capability and Joint Venture Instability. 2009 International Conference on Management and Service Science.DOI
Yonggui Wang, Shan-Ji Yao, Jian-Feng Wu, Zi-Jie Li, Ru-Qiong Tong (2009). Notice of RetractionThe Key Drivers of User Innovation Performance: An Empirical Study of QZONE in Perspective of Users. 2009 International Conference on Management and Service Science.DOI
Yonggui Wang, Ru-Qiong Tong, Shan-Ji Yao (2009). An Empirical Study on External Influencing Factors of User Innovation Performance. 2009 International Conference on Management and Service Science.DOI
Jian-Feng Wu, Zi-Jie Li, Yonggui Wang, Min Liu (2009). Joining an E-Marketplace: The Role of Resource and Structural Dependence. 2009 International Conference on Management and Service Science.DOI
Yonggui Wang, Shan-Ji Yao, Zhuo Sun, He Jia (2008). Meta-analysis of the relationship between product innovation and business performance. 2008 4th IEEE International Conference on Management of Innovation and Technology.DOI
Yonggui Wang, Xiao Zhang (2008). Operationalization of corporate entrepreneurship and its performance implications in China.DOI
Yonggui Wang, R. Li-hua (2007). Turbulent Chinese Business Environment.DOI
Zhong Yang, R. Li-hua, Xiao Zhang, Yonggui Wang (2007). Corporate entrepreneurship and market performance: an empirical study in China.DOI
Yonggui Wang, Guicheng Shi, Z. Yao (2007). The antecedents and consequences of relationship strength: A disaggregated approach in the context of a Chinese service industry. IEEE International Conference on Industrial Engineering and Engineering Management.DOI
Z. Yao, Yonggui Wang, Lu Liu (2007). The Effectiveness of Returns Policy on the Performance of Newsvendor Supply Chain under Retailer Risk Constraints. International Conference on Service Systems and Service Management.DOI
Yonggui Wang, R. Li-hua (2007). Creation of Strategic Flexibility and Core Competence.DOI
He Jia, Yonggui Wang (2007). Consumer creativity, participation and satisfaction: The influence of domain knowledge in service context. IEEE International Conference on Industrial Engineering and Engineering Management.DOI
He Jia, Yonggui Wang, Jia-Yuan Liu (2007). Reference Group Influence on Desired Self-Brand Congruency in Mobile Phone Purchasing Behaviors: An Empirical Study in China. International Conference on Wireless Communications, Networking and Mobile Computing.DOI
Yonggui Wang (2007). An Empirical Investigation of the Resource-based Antecedents of Customer Value in Turbulent Environments in China.DOI
Yonggui Wang, Jin-Gang Xing, Guicheng Shi (2007). Managing Customer Relationship Activities for the Favorable Relationship Strength: a Competence-based Perspective in the Context of a Chinese Service Industry. International Conference on Service Systems and Service Management.DOI
Yonggui Wang, R. Li-hua (2007). Constructs and Constituents of Core Competences.DOI
Yonggui Wang, Guicheng Shi, Zhong Yang, Xiao Zhang (2006). Customer Asset Orientation and Its Impact on the Relationship between Market Orientation and New Product Development Performance. 2006 IEEE International Conference on Management of Innovation and Technology.DOI
Xiao Zhang, Yonggui Wang, Zhong Yang, Qing-Xiao Wang (2006). How Corporate Entrepreneurship Impacts Market Performance: a Disaggregated Approach Based on Evidence from China. 2006 IEEE International Conference on Management of Innovation and Technology.DOI
Yonggui Wang, Xiao Zhang, Guicheng Shi, Yi-Ren Dong, Z. Yao (2006). A Moderated Model of Corporate Entrepreneurship and Market Performance: a Chinese Study. International Conference on Service Systems and Service Management.DOI
Shun-Ping Han, Xiujuan Wang, Yonggui Wang, Fu-Ping Gao (2006). The Application and Validation of Two-Factor Theory to the Design of Service Guarantee for Online Stores. International Conference on Service Systems and Service Management.DOI
Zhong Yang, Qing-Xiao Wang, Yonggui Wang (2006). The Role of Subsidiary's Innovativeness in Affecting the Satisfaction with Knowledge Transfer in Multinational Corporations: Evidence from the Electron and Communication Industries in China. International Conference on Service Systems and Service Management.DOI
Yonggui Wang, Hing-Po Lo, Quan Zhang, You-Zhi Xue (2006). How technological capability influences business performance.DOI
Yonggui Wang, J. Kandampully, Hing-Po Lo, Guicheng Shi (2006). The Roles of Brand Equity and Corporate Reputation in CRM: A Chinese Study.DOI
Yonggui Wang, R. Li-hua (2006). Marketing Competences and Strategic Flexibility in China.DOI
Yonggui Wang, Jay Kandampully, Guicheng Shi (2006). Brand Equity and CRM: The Dual Roles of Corporate Reputation in Chinese Context. 2006 IEEE International Conference on Service Operations and Logistics, and Informatics.DOI
Yonggui Wang, Zhilin Yang (2006). Customer Asset Orientation: Antecedents and Consequences. International Conference on Service Systems and Service Management.DOI
Zongyao Song, Yonggui Wang, Bin Yu, Zheng-Tang Zhang (2005). How customer relationship creates value: the role of its consistency with firm strategies. Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005..DOI
Yonggui Wang, Hing-Po Lo, Zuo-Min Wu, Xiaoling Lu (2005). How relationship benefits drive customer asset of a firm: a theoretical framework and empirical investigation. Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005..DOI
Yonggui Wang, Lei Du, Shun-Ping Han, Guicheng Shi (2005). The dimensions of customer loyalty and its key drivers: an integrated framework in perspective of customer equity management. Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005..DOI
Wei Zhang, Yonggui Wang, Yi-Ren Dong, Z. Yao (2005). Customer relationship activities, relationship quality and relationship benefits: an empirical study in perspective of customers. Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005..DOI
Yanchun Shen, Peng Tao, Yonggui Wang, Ning Xu (2005). How service quality drives customer asset: a customer behavior-based perspective. Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005..DOI
Yonggui Wang (2004). Strategic flexibility and competitive performance: Moderating effects of (environmental turbulence).
Yonggui Wang, Hing-Po Lo (2004). CUSTOMER‐FOCUSED PERFORMANCE AND ITS KEY RESOURCE‐BASED DETERMINANTS: AN INTEGRATED FRAMEWORK.DOI
Yonggui Wang, Hing-Po Lo, Ren-Yong Chi, Yong-Heng Yang (2004). An integrated framework for customer value and customer‐relationship‐management performance: a customer‐based perspective from China.DOI
Yonggui Wang, Hing-Po Lo, Yong-Heng Yang (2004). An Integrated Framework for Service Quality, Customer Value, Satisfaction: Evidence from China's Telecommunication Industry. Inf. Syst. Frontiers.DOI
Yonggui Wang (2004). Customer-focused performance and its key resource-based determinants in turbulent environments : evidence from China.
Yonggui Wang, Hing-Po Lo, Yong-Heng Yang (2004). The constituents of core competencies and firm performance: evidence from high-technology firms in china.DOI
Yonggui Wang (2003). Rediscussing the Competitive Strategy and Advantages of Japanese Business:an Integrated Perspective Based on Resources.
Yonggui Wang, Hing-Po Lo, Y. Hui (2003). The antecedents of service quality and product quality and their influences on bank reputation: evidence from the banking industry in China.DOI
Yonggui Wang, Hing-Po Lo (2003). Customer‐focused performance and the dynamic model for competence building and leveraging.DOI
Yonggui Wang, Hing-Po Lo (2002). Multi‐level competition and the integrated hierarchical model of competitive advantages in turbulent environments: a resource‐based view.DOI
Yonggui Wang, Hing-Po Lo (2002). Service quality, customer satisfaction and behavior intentions.DOI