董经洋｜东莞理工学院｜学者主页

2026

Should manufacturers adopt AI-generated livestreamers to replace human livestreamers? Impact of consumer disappointment aversion

Jingyang Dong, Tianyang Yu

Asia Pacific Journal of Marketing and Logistics

DOI

2026

Manufacturer live-streaming channel strategy with retailer consumer surplus concern

Tianyang Yu, Jingyang Dong, Xiaohua Han

International Journal of Production Research

DOI

2026

Blockchain Anti-Counterfeiting in Supply Chains: Implementation Leadership and Consumer Anticipated Regret

Jingyang Dong, Zhimin Guan, Tianyang Yu, Jun Zhang

IEEE transactions on engineering management

DOI

2025

Manufacturers' channel strategy with consumer disappointment aversion and blockchain anti-counterfeiting

Tianyang Yu, Jingyang Dong, Xingtang Wang, You Qu

Journal Of Retailing And Consumer Services，Vol. 87

DOI

2025

Manufacturer encroachment through live streaming considering consumer disappointment aversion

Jingyang Dong, Zhimin Guan, Tianyang Yu, Xingrui Guan, Jun Zhang

Journal Of Retailing And Consumer Services，Vol. 83

DOI

2025

考虑网红直播带货的双渠道供应链决策与协调

董经洋，关志民，于天阳，牟玉霞

《管理工程学报》

DOI

2025

考虑预期后悔与二手市场的品牌商区块链防伪技术引入

于天阳，关志民，董经洋，赵莹

《中国管理科学》

2024

Should brand-owners adopt blockchain to combat deceptive counterfeits when competing with copycats? Impact of consumers' anticipated regret

Zhimin Guan, Tianyang Yu, Jingyang Dong, Jun Zhang

Managerial And Decision Economics，Vol. 450, No. 80

DOI

2024

Optimal pricing strategies of e-commerce supply chain considering consumers' anticipated regrets under the background of blockchain anti-counterfeiting technology

Tianyang Yu, Zhimin Guan, Jin Li, Jun Zhang, Jingyang Dong

International Transactions In Operational Research，Vol. 310, No. 6

DOI

2024

Impact of consumers' anticipated regret on brand owners' blockchain adoption in the presence of a secondhand market

Zhimin Guan, Tianyang Yu, Jingyang Dong, Jun Zhang

International Journal Of Production Economics，Vol. 271

DOI

2024

考虑政府规制和二手市场的E-闭环供应链决策

白淳予，关志民，赵莹，董经洋

《东北大学学报(自然科学版)》

2024

Blockchain adoption and contract coordination of poverty alleviation supply chain considering altruistic preference

Tianyang Yu, Zhimin Guan, Jun Zhang, Jingyang Dong

Computers & industrial engineering

DOI

2023

考虑制造商失望规避的供应链碳减排与定价决策研究

关志民，徐浩鑫，于天阳，董经洋

《东北大学学报(自然科学版)》

2022

不同权力结构下考虑网红营销努力的直播电商供应链决策研究

于天阳，关志民，董经洋，曲优

《管理学报（湖北）》，Vol. 19, No. 5

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精选作品

期刊论文

Should manufacturers adopt AI-generated livestreamers to replace human livestreamers? Impact of consumer disappointment aversion

Manufacturer live-streaming channel strategy with retailer consumer surplus concern

Blockchain Anti-Counterfeiting in Supply Chains: Implementation Leadership and Consumer Anticipated Regret

Manufacturers' channel strategy with consumer disappointment aversion and blockchain anti-counterfeiting

Manufacturer encroachment through live streaming considering consumer disappointment aversion

考虑网红直播带货的双渠道供应链决策与协调

考虑预期后悔与二手市场的品牌商区块链防伪技术引入

Should brand-owners adopt blockchain to combat deceptive counterfeits when competing with copycats? Impact of consumers' anticipated regret

Optimal pricing strategies of e-commerce supply chain considering consumers' anticipated regrets under the background of blockchain anti-counterfeiting technology

Impact of consumers' anticipated regret on brand owners' blockchain adoption in the presence of a secondhand market

考虑政府规制和二手市场的E-闭环供应链决策

Blockchain adoption and contract coordination of poverty alleviation supply chain considering altruistic preference

考虑制造商失望规避的供应链碳减排与定价决策研究

不同权力结构下考虑网红营销努力的直播电商供应链决策研究

研究方向