Xiaoxu Bai, Lin-Feng Hu, Wenhao Mao, Qingguo Ma (2026). Integrating electroencephalogram with machine learning modeling to classify hazard perception for safety sign designs. International Journal of Industrial Ergonomics.DOI
Linfeng Hu, Hanbin Jia, Lingmin Huang, Jiehui Zheng, Xu-Hong Ye, Qingguo Ma (2026). When does beauty matter? Aesthetic design as a catalyst in advance selling. Journal of Retailing and Consumer Services.DOI
程璐,马庆国,王琳(2025). 神经创新学赋能创新人才培养的机制与方法. 《技术经济》.
Jia Jin, Ai-Lian Wang, Cuicui Wang, Qingguo Ma (2025). Erratum to "How do consumers perceive and process online overall vs. individual text-based reviews? Behavioral and eye-tracking evidence" [Information & Management 60/5 (2023) 103795]. Information Manager (The).DOI
Qingguo Ma, Yu Pang (2023). The emotional mechanism underlying the adverse effect of social exclusion on working memory performance: A tDCS study. PLoS ONE.DOI
马庆国,汪严磊(2022). 展望“人机智能一体化”时代的技术热点与趋势. 《张江科技评论》.
V. Russo, Qingguo Ma, J. Clement, Jia Jin, Tao Liu, M. Zito (2022). Editorial: Neuromanagement and Neuromarketing. Frontiers in Psychology.DOI
Qingguo Ma, Lu Cheng, Wen-Wei Qiu, Guanxiong Pei (2022). Role effect on beauty premium: Female as proposer may gain more fairness. PsyCh Journal.DOI
Liuting Diao, Wenping Li, Wenhao Chang, Qingguo Ma (2022). Reward Modulates Unconsciously Triggered Adaptive Control Processes. i-Perception.DOI
马庆国(2021). 应用前景广阔的神经管理学. 《张江科技评论》.
Qingguo Ma, Jia Jin, T. Liu, Xiao-Yi Wang (2021). Augmentation of Neuromarketing by Neural Technology. Contemporary Clinical Neuroscience.DOI
Qiang Shen, Lian Zhu, Liang Meng, Wen-Wei Qiu, Qingguo Ma, R. Ebstein, Jia Jin (2021). To Reveal or Not to Reveal? Observation of Social Outcomes Facilitates Reward Processing. Frontiers in Neuroscience.DOI
Mei Gao, Xiao-Lan Yang, Linanzi Zhang, Qingguo Ma (2021). More Negative FRN From Stopping Searches Too Late Than Too Early: An ERP Study. Frontiers in Neuroscience.DOI
Qingguo Ma, Manlin Wang, Yi He, Yulin Tan, Linanzi Zhang (2021). Does mobile payment change consumers' perception during payment process? -an ERP study. Neuroscience Letters.DOI
马庆国(2020). 未来十年的管理学:改写管理学的主要动因分析. 《复杂科学管理》.
Qingguo Ma, Manlin Wang, Qian Da (2020). The effects of brand familiarity and product category in brand extension: an ERP study. Neurosciences research.DOI
Cuicui Wang, Yun Li, Xuan Luo, Qingguo Ma, Wei-Zhong Fu, Hui-Jian Fu (2019). Corrigendum: The Effects of Money on Fake Rating Behavior in E-Commerce: Electrophysiological Time Course Evidence From Consumers. Frontiers in Neuroscience.DOI
Bo-Nai Fan, Hao Ding, Jia Jin, Menglin Zhao, Qingguo Ma (2019). Does the beauty premium effect always exist? — an ERP study of the facial attractiveness stereotype in public’s attitudes toward in-Service Chinese civil servant. International Journal of Neuroscience.DOI
Jia Jin, Qian Shang, Qingguo Ma (2019). The role of appearance attractiveness and loan amount in peer-to-peer lending: Evidence from event-related potentials. Neuroscience Letters.DOI
Qingguo Ma, Li-ping Shi, Lin-Feng Hu, Qiang Liu, Zheng Yang, Qiuzhen Wang (2019). Corrigendum: Neural Features of Processing the Enforcement Phrases Used during Occupational Health and Safety Inspections: An ERP Study. Frontiers in Neuroscience.DOI
Dian-Dian Li, Liang Meng, Qingguo Ma (2019). Corrigendum: Who Deserves My Trust? Cue-Elicited Feedback Negativity Tracks Reputation Learning in Repeated Social Interactions. Frontiers in Human Neuroscience.DOI
Yu-Jing Huang, Xu-Wei Pan, L. Su, Yang Sun, Yan Mo, Qingguo Ma (2019). The role of information sentiment in popularity on social media: a psychoinformatic and electroencephalogram study. Social influence.DOI
Hui-Jian Fu, Haiying Ma, J. Bian, Cuicui Wang, Jie Zhou, Qingguo Ma (2019). Don't trick me: An event-related potentials investigation of how price deception decreases consumer purchase intention. Neuroscience Letters.DOI
Jia Jin, Guanxiong Pei, Qingguo Ma (2019). Corrigendum: They Are What You Hear in Media Reports: The Racial Stereotypes toward Uyghurs Activated by Media. Frontiers in Neuroscience.DOI
Qingguo Ma, Linanzi Zhang, Manlin Wang (2019). Corrigendum: “You Win, You Buy”—How Continuous Win Effect Influence Consumers' Price Perception: An ERP Study. Frontiers in Neuroscience.DOI
Qingguo Ma, Lin-Feng Hu, Jiao-Jie Li, Yue Hu, Ling Xia, Xiaojian Chen, Wen-Dong Hu (2019). Correction: Different Effects of Hypoxia on Mental Rotation of Normal and Mirrored Letters: Evidence from the Rotation-Related Negativity. PLoS ONE.DOI
Wu-Ke Zhang, Dan-Ping Yang, Jia Jin, Liuting Diao, Qingguo Ma (2019). The Neural Basis of Herding Decisions in Enterprise Clustering: An Event-Related Potential Study. Frontiers in Neuroscience.DOI
Qingguo Ma, Linanzi Zhang, Manlin Wang (2018). “You Win, You Buy”—How Continuous Win Effect Influence Consumers' Price Perception: An ERP Study. Frontiers in Neuroscience.DOI
Qingguo Ma, Xiaoxu Bai, Guanxiong Pei, Zhi-Jiang Xu (2018). The Hazard Perception for the Surrounding Shape of Warning Signs: Evidence From an Event-Related Potentials Study. Frontiers in Neuroscience.DOI
Cuicui Wang, Yun Li, Xuan Luo, Qingguo Ma, Wei-Zhong Fu, Hui-Jian Fu (2018). The Effects of Money on Fake Rating Behavior in E-Commerce: Electrophysiological Time Course Evidence From Consumers. Frontiers in Neuroscience.DOI
Yong-Bin Ma, Jia Jin, Wenjun Yu, Wu-Ke Zhang, Zhi-Jiang Xu, Qingguo Ma (2018). How Is the Neural Response to the Design of Experience Goods Related to Personalized Preference? An Implicit View. Frontiers in Neuroscience.DOI
Qingguo Ma, Wen-Wei Qiu, Hui-Jian Fu, Xiao-Li Sun (2018). Uncertain is worse: modulation of anxiety on pain anticipation by intensity uncertainty evidence from the ERP study. NeuroReport.DOI
Hai-Hong Yu, Meng Dan, Qingguo Ma, Jia Jin (2018). They all do it, will you? Event-related potential evidence of herding behavior in online peer-to-peer lending. Neuroscience Letters.DOI
Wenjun Yu, Zhongqiang Sun, Taiwei Xu, Qingguo Ma (2018). Things Become Appealing When I Win: Neural Evidence of the Influence of Competition Outcomes on Brand Preference. Frontiers in Neuroscience.DOI
Yu-Jing Huang, Jia Jin, Hao Ding, Yizhou Shao, Bo-Nai Fan, Qingguo Ma (2018). BRAIN POTENTIALS OF ONLINE CONTENT EMOTIONALITY ON SOCIAL MEDIA. Global Fashion Management Conference.DOI
Bo-Nai Fan, Menglin Zhao, Jia Jin, Hao Ding, Qingguo Ma (2018). Rational civil servant interviewers: evidence from an event-related potential study of beauty premiums in Chinese civil servant interviews. Experimental Brain Research.DOI
Qingguo Ma, Linanzi Zhang, Guanxiong Pei, H’meidatt Abdeljelil (2017). Neural Process of the Preference Cross-category Transfer Effect: Evidence from an Event-related Potential Study. Scientific Reports.DOI
Qingguo Ma, Guanxiong Pei, Liang Meng (2017). Inverted U-Shaped Curvilinear Relationship between Challenge and One's Intrinsic Motivation: Evidence from Event-Related Potentials. Frontiers in Neuroscience.DOI
Qingguo Ma, Da Qian, Lin-Feng Hu, Lei Wang (2017). Hello handsome! Male's facial attractiveness gives rise to female's fairness bias in Ultimatum Game scenarios—An ERP study. PLoS ONE.DOI
Cuicui Wang, Jia Jin, J. Vieito, Qingguo Ma (2017). Antiherding in Financial Decision Increases Valuation of Return on Investment: An Event-Related Potential Study. Computational Intelligence and Neuroscience.DOI
Jia Jin, Bo-Nai Fan, Shenyi Dai, Qingguo Ma (2017). Beauty premium: Event-related potentials evidence of how physical attractiveness matters in online peer-to-peer lending. Neuroscience Letters.DOI
Yu-Jing Huang, Qian Shang, Shenyi Dai, Qingguo Ma (2017). Dread of uncertain pain: An event-related potential study. PLoS ONE.DOI
Jia Jin, Guanxiong Pei, Qingguo Ma (2017). They Are What You Hear in Media Reports: The Racial Stereotypes toward Uyghurs Activated by Media. Frontiers in Neuroscience.DOI
Qingguo Ma, Li-ping Shi, Lin-Feng Hu, Qiang Liu, Zheng Yang, Qiuzhen Wang (2016). Neural Features of Processing the Enforcement Phrases Used during Occupational Health and Safety Inspections: An ERP Study. Frontiers in Neuroscience.DOI
Qingguo Ma, Liang Meng, Qiang Shen (2016). Deliberate or unintended: Intentions modulate empathic responses to others’ economic payoffs in social interactions. Social Neuroscience.DOI
Yu-Jing Huang, Xu-Wei Pan, Yan Mo, Qingguo Ma (2016). Brain potentials indicate the effect of other observers' emotions on perceptions of facial attractiveness. Neuroscience Letters.DOI
Lei Wang, Jie-Hui Zheng, Liang Meng, Qiang Lu, Qingguo Ma (2016). Ingroup favoritism or the black sheep effect: Perceived intentions modulate subjective responses to aggressive interactions. Neurosciences research.DOI
Qingguo Ma, Lin-Feng Hu, Jiao-Jie Li, Yue Hu, Ling Xia, Xiaojian Chen, Wen-Dong Hu (2016). Different Effects of Hypoxia on Mental Rotation of Normal and Mirrored Letters: Evidence from the Rotation-Related Negativity. PLoS ONE.DOI
Qian Shang, Hui-Jian Fu, Wen-Wei Qiu, Qingguo Ma (2016). Event-related lateralized readiness potential correlates of the emotion-priming Simon effect. Experimental Brain Research.DOI
Qian Shang, Yu-Jing Huang, Qingguo Ma (2015). Erratum to: Hazard levels of warning signal words modulate the inhibition of return effect: evidence from the event-related potential P300. Experimental Brain Research.DOI
Qingguo Ma, Jia Jin, Ruixian Yuan, Wu-Ke Zhang (2015). Who Are the True Fans? Evidence from an Event-Related Potential Study. PLoS ONE.DOI
Qingguo Ma, Liang Meng, Qiang Shen (2015). You Have My Word: Reciprocity Expectation Modulates Feedback-Related Negativity in the Trust Game. PLoS ONE.DOI
Qingguo Ma, Yue Hu (2015). Beauty Matters: Social Preferences in a Three-Person Ultimatum Game. PLoS ONE.DOI
Jia Jin, Liping Yu, Qingguo Ma (2015). Neural Basis of Intrinsic Motivation: Evidence from Event-Related Potentials. Computational Intelligence and Neuroscience.DOI
Qingguo Ma, Lin-Feng Hu, Xiao-Yi Wang (2015). Emotion and novelty processing in an implicit aesthetic experience of architectures: evidence from an event-related potential study. NeuroReport.DOI
Jia Jin, Cuicui Wang, Liping Yu, Qingguo Ma (2015). Extending or creating a new brand: evidence from a study on event-related potentials. NeuroReport.DOI
Qingguo Ma, Dian-Dian Li, Qiang Shen, Wen-Wei Qiu (2015). Anchors as Semantic Primes in Value Construction: An EEG Study of the Anchoring Effect. PLoS ONE.DOI
Qingguo Ma, Wu-Ke Zhang (2015). Public Mood and Consumption Choices: Evidence from Sales of Sony Cameras on Taobao. PLoS ONE.DOI
Qingguo Ma, Guanxiong Pei, Kai Wang (2015). Influence of negative emotion on the framing effect: evidence from event-related potentials. NeuroReport.DOI
Qingguo Ma, Yue Hu, Shushu Jiang, Liang Meng (2015). The undermining effect of facial attractiveness on brain responses to fairness in the Ultimatum Game: an ERP study. Frontiers in Neuroscience.DOI
Qingguo Ma, Guanxiong Pei, Jia Jin (2015). What Makes You Generous? The Influence of Rural and Urban Rearing on Social Discounting in China. PLoS ONE.DOI
Cuicui Wang, J. Vieito, Qingguo Ma (2015). A Neuroeconomics Analysis of Investment Process with Money Flow Information: The Error-Related Negativity. Computational Intelligence and Neuroscience.DOI
Qingguo Ma, Hui-Jian Fu, Tao Xu, Guanxiong Pei, Xiaojian Chen, Yue Hu, Chao Zhu (2014). The neural process of perception and evaluation for environmental hazards: evidence from event-related potentials. NeuroReport.DOI
Qingguo Ma, Cuicui Wang, Xiao-Yi Wang (2014). Two-Stage Categorization in Brand Extension Evaluation: Electrophysiological Time Course Evidence. PLoS ONE.DOI
Qingguo Ma, Cuicui Wang, Yifan Wu, Xiao-Yi Wang (2014). Event-related potentials show taste and risk effects on food evaluation. NeuroReport.DOI
Qingguo Ma, Jia Jin, Qing Xu (2014). The evidence of dual conflict in the evaluation of brand extension: An event-related potential study.DOI
Qiuzhen Wang, Yi Yang, Qi Wang, Qingguo Ma (2014). The effect of human image in B2C website design: an eye-tracking study. Enterprise Information Systems.DOI
T. Strombach, Jia Jin, B. Weber, P. Kenning, Qiang Shen, Qingguo Ma, T. Kalenscher (2014). Charity begins at home: cultural differences in social discounting and generosity.DOI
Qingguo Ma (2014). Neural Operation Management: A New Avenue for Productive and Military Operations.DOI
Qingguo Ma, Lin-Feng Hu, Guanxiong Pei, Pei-Yu Ren, Peng Ge (2014). Applying Neuroscience to Tourism Management: A Primary Exploration of Neurotourism.DOI
Liu Jun, Wang Qiuzhen, Ma Qingguo (2011). The effects of project uncertainty and risk management on IS development project performance: A vendor perspective. International Journal Of Project Management, Vol. 29, No. 7.DOI
Cuicui Wang, Yun Li, Xuan Luo, Qingguo Ma, Wei-Zhong Fu, Hui-Jian Fu (2011). Corrigendum.DOI
Yuan Sun, Anol Bhattacherjee, Qingguo Ma (2009). Extending technology usage to work settings: The role of perceived work compatibility in ERP implementation. Information & Management, Vol. 46, No. 6.DOI