James Cook University; Hamburg University of Technology
3100
Selected Publications
Journal Articles
Jan-Michael Becker, Nicole Franziska Richter, Christian M. Ringle, Marko Sarstedt (2026). Must-have, or maybe not? A sensitivity-based extension to necessary condition analysis. Journal Of Business Research, Vol. 206.DOI
Syed Mahmudur Rahman, Jamie Carlson, Noman H. Chowdhury, Siegfried P. Gudergan, Martin Wetzels, Christian M. Ringle, Dhruv Grewal (2026). Omnichannel safe customer experience: how should it be measured? Does it affect customer well-being and retailers' performance? Journal Of Business Research, Vol. 202.DOI
Janna Susanne Ehrlich, Charlotte Kreienbaum, Christian M. Ringle (2026). Looking at the bigger picture: on the relevance of null effects of model differences across time. Journal of Marketing Analytics.DOI
Francesca Magno, Fabio Cassia, Christian M. Ringle (2026). From an online shopping experience to online purchase intentions: do showroomers differ? A study of a brand-owned D2C e-commerce store. The Journal of Marketing Theory and Practice.DOI
Christian M. Ringle, Jun‐Hwa Cheah, Wolfgang Kersten, Christian Thies (2026). Guest editorial: Beyond the horizons of innovation: rethinking logistics, operations, and supply chain management strategies. International Journal of Physical Distribution & Logistics Management.DOI
Jun‐Hwa Cheah, Marko Sarstedt, Joseph F. Hair, Christian M. Ringle (2026). Consistent Partial Least Squares Structural Equation Modeling Using SmartPLS. Structural Equation Modeling A Multidisciplinary Journal.DOI
Joseph F. Hair, Pratyush Nidhi Sharma, Wynne W. Chin, Marko Sarstedt, Christian M. Ringle (2026). A Multimethod SEM Framework for Analyzing Models with Latent Variables. Journal of Global Marketing.DOI
Vasílica María Margalina, Charlotte Kreienbaum, Joseph F. Hair, Jan-Michael Becker, Christian M. Ringle (2026). Multiple linear and logistic regression analysis: a SmartPLS 4 software tutorial. Journal of Marketing Analytics.DOI
Joseph F. Hair, Barry J. Babin, Christian M. Ringle, Marko Sarstedt, Jan-Michael Becker (2025). [Review] Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial. Journal Of Marketing Analytics, Vol. 130, No. 30.DOI
Sven Hauff, Nicole F. Richter, Christian M. Ringle (2025). Human resource management systems research - how to gain impactful insights through formative measurement and hierarchical component models. International Journal Of Human Resource Management, Vol. 360, No. 4.DOI
Benjamin D. Liengaard, Jan-Michael Becker, Mikkel Bennedsen, Phillip Heiler, Luke N. Taylor, Christian M. Ringle (2025). Dealing with regression models' endogeneity by means of an adjusted estimator for the Gaussian copula approach. Journal Of The Academy Of Marketing Science, Vol. 530, No. 10.DOI
Peter Guenther, Miriam Guenther, Christian M. Ringle, Ghasem Zaefarian, Severina Cartwright (2025). PLS-SEM and reflective constructs: A response to recent criticism and a constructive path forward. Industrial Marketing Management.DOI
Mario Angelelli, Enrico Ciavolino, Christian M. Ringle, Marko Sarstedt, Massimo Aria (2025). Conceptual structure and thematic evolution in partial least squares structural equation modeling research. Quality & Quantity.DOI
Amanda E. Legate, Christian M. Ringle, Joseph F. Hair Jr (2024). PLS-SEM: A method demonstration in the R statistical environment. Human Resource Development Quarterly, Vol. 350, No. 40.DOI
Marko Sarstedt, Nicole F. Richter, Sven Hauff, Christian M. Ringle (2024). Combined importance-performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS-SEM): a SmartPLS 4 tutorial. Journal Of Marketing Analytics, Vol. 120, No. 40.DOI
Marko Sarstedt, Susanne J. Adler, Christian M. Ringle, Gyeongcheol Cho, Adamantios Diamantopoulos, Heungsun Hwang, Benjamin D. Liengaard (2024). Same model, same data, but different outcomes: Evaluating the impact of method choices in structural equation modeling. Journal Of Product Innovation Management, Vol. 410, No. 6.DOI
Viraiyan Teeroovengadum, Christian M. Ringle, Robin Nunkoo, Hamish Coates (2024). Quality of higher education experience, satisfaction, and well-being: genuinely caring for our students-consumers. Journal Of Marketing For Higher Education, Vol. 340, No. 20.DOI
Sven Hauff, Nicole Franziska Richter, Marko Sarstedt, Christian M. Ringle (2024). Importance and performance in PLS-SEM and NCA: Introducing the combined importance-performance map analysis (cIPMA). Journal Of Retailing And Consumer Services, Vol. 78.DOI
Joe F. Hair, Marko Sarstedt, Christian M. Ringle, Pratyush N. Sharma, Benjamin D. Liengaard (2024). Going beyond the untold facts in PLS-SEM and moving forward. European Journal Of Marketing, Vol. 580, No. 13.DOI
Svenja Damberg, Yide Liu, Christian M. Ringle (2024). Does culture matter? Corporate reputation and sustainable satisfaction in the Chinese and German banking sector. Journal Of Marketing Analytics, Vol. 120, No. 10.DOI
Joseph F. Hair, Pratyush N. Sharma, Marko Sarstedt, Christian M. Ringle, Benjamin D. Liengaard (2024). The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM. European Journal Of Marketing, Vol. 580, No. 13.DOI
Siegfried Paul Gudergan, Ovidiu Ioan Moisescu, Lăcrămioara Radomir, Christian M. Ringle, Marko Sarstedt (2024). Special issue editorial: Advanced partial least squares structural equation modeling (PLS-SEM) applications in business research. Journal of Business Research.DOI
Pratyush Nidhi Sharma, Marko Sarstedt, Christian M. Ringle, Jun‐Hwa Cheah, Anne Herfurth, Joseph F. Hair (2024). A framework for enhancing the replicability of behavioral MIS research using prediction oriented techniques. International Journal of Information Management.DOI
Marko Sarstedt, Joseph F. Hair, Christian M. Ringle (2023). PLS-SEM: indeed a silver bullet - retrospective observations and recent advances. Journal Of Marketing Theory And Practice, Vol. 310, No. 30.DOI
Pratyush N. Sharma, Benjamin Dybro D. Liengaard, Joseph F. Hair, Marko Sarstedt, Christian M. Ringle (2023). Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT. European Journal Of Marketing, Vol. 570, No. 6.DOI
Gyeongcheol Cho, Sunmee Kim, Jonathan Lee, Heungsun Hwang, Marko Sarstedt, Christian M. Ringle (2023). A comparative study of the predictive power of component-based approaches to structural equation modeling. European Journal Of Marketing, Vol. 570, No. 6.DOI
Peter Guenther, Miriam Guenther, Christian M. Ringle, Ghasem Zaefarian, Severina Cartwright (2023). Improving PLS-SEM use for business marketing research. Industrial Marketing Management, Vol. 111.DOI
Jan-Michael Becker, Jun-Hwa Cheah, Rasoul Gholamzade, Christian M. Ringle, Marko Sarstedt (2023). [Review] PLS-SEM's most wanted guidance. International Journal Of Contemporary Hospitality Management, Vol. 350, No. 1.DOI
Rodrigo Basco, Joseph F. Hair, Christian M. Ringle, Marko Sarstedt (2022). Advancing family business research through modeling nonlinear relationships: Comparing PLS-SEM and multiple regression. Journal Of Family Business Strategy, Vol. 13, No. 3.DOI
Gyeongcheol Cho, Christopher Schlaegel, Heungsun Hwang, Younyoung Choi, Marko Sarstedt, Christian M. Ringle (2022). Integrated Generalized Structured Component Analysis: On the Use of Model Fit Criteria in International Management Research. Management International Review, Vol. 620, No. 4.DOI
Nicole F. Richter, Sven Hauff, Christian M. Ringle, Siegfried P. Gudergan (2022). The Use of Partial Least Squares Structural Equation Modeling and Complementary Methods in International Management Research. Management International Review, Vol. 620, No. 4.DOI
Gyeongcheol Cho, Heungsun Hwang, Marko Sarstedt, Christian M. Ringle (2022). A Prediction-Oriented Specification Search Algorithm for Generalized Structured Component Analysis. Structural Equation Modeling-A Multidisciplinary Journal, Vol. 290, No. 40.DOI
Marko Sarstedt, Joseph F. Hair, Mandy Pick, Benjamin D. Liengaard, Lacramioara Radomir, Christian M. Ringle (2022). Progress in partial least squares structural equation modeling use in marketing research in the last decade. Psychology & Marketing, Vol. 390, No. 5.DOI
Svenja Damberg, Manfred Schwaiger, Christian M. Ringle (2022). What's important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks' customers. Journal Of Marketing Analytics, Vol. 100, No. 10.DOI
Marko Sarstedt, Lacramioara Radomir, Ovidiu Ioan Moisescu, Christian M. Ringle (2022). [Review] Latent class analysis in PLS-SEM: A review and recommendations for future applications. Journal Of Business Research, Vol. 138.DOI
Jan-Michael Becker, Dorian Proksch, Christian M. Ringle (2022). Revisiting Gaussian copulas to handle endogenous regressors. Journal Of The Academy Of Marketing Science, Vol. 500, No. 10.DOI
Ulla A. Saari, Svenja Damberg, Lena Froembling, Christian M. Ringle (2021). Sustainable consumption behavior of Europeans: The influence of environmental knowledge and risk perception on environmental concern and behavioral intention. Ecological Economics, Vol. 1890.DOI
Joseph F. Hair, Claudia Binz Astrachan, Ovidiu I. Moisescu, Lacramioara Radomir, Marko Sarstedt, Santha Vaithilingam, Christian M. Ringle (2021). Executing and interpreting applications of PLS-SEM: Updates for family business researchers. Journal Of Family Business Strategy, Vol. 12, No. 3.DOI
S. Mostafa Rasoolimanesh, Christian M. Ringle, Marko Sarstedt, Hossein Olya (2021). The combined use of symmetric and asymmetric approaches: partial least squares-structural equation modeling and fuzzy-set qualitative comparative analysis. International Journal Of Contemporary Hospitality Management, Vol. 330, No. 5.DOI
Walid Chaouali, Nizar Souiden, Christian M. Ringle (2021). Elderly customers' reactions to service failures: the role of future time perspective, wisdom and emotional intelligence. Journal Of Services Marketing, Vol. 350, No. 1.DOI
Majid Ghasemy, Viraiyan Teeroovengadum, Jan-Michael Becker, Christian M. Ringle (2020). [Review] This fast car can move faster: a review of PLS-SEM application in higher education research. Higher Education, Vol. 800, No. 6.DOI
Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle, Vivek Sunnassee (2020). Service quality and customer satisfaction: The moderating effects of hotel star rating. International Journal Of Hospitality Management, Vol. 91.DOI
Christian M. Ringle, Marko Sarstedt, Rebecca Mitchell, Siegfried P. Gudergan (2020). Partial least squares structural equation modeling in HRM research. International Journal Of Human Resource Management, Vol. 310, No. 12.DOI
Marko Sarstedt, Christian M. Ringle, Jun-Hwa Cheah, Hiram Ting, Ovidiu Moisescu, Lacramioara Radomir (2020). Structural model robustness checks in PLS-SEM. Tourism Economics, Vol. 260, No. 40.DOI
Galit Shmueli, Marko Sarstedt, Joseph F. Hair, Jun-Hwa Cheah, Hiram Ting, Santha Vaithilingam, Christian M. Ringle (2019). Predictive model assessment in PLS-SEM: guidelines for using PLSpredict. European Journal Of Marketing, Vol. 530, No. 11.DOI
Gohar F. Khan, Marko Sarstedt, Wen-Lung Shiau, Joseph F. Hair, Christian M. Ringle, Martin P. Fritze (2019). Methodological research on partial least squares structural equation modeling (PLS-SEM) An analysis based on social network approaches. Internet Research, Vol. 290, No. 30.DOI
Dennis C. Ahrholdt, Siegfried P. Gudergan, Christian M. Ringle (2019). Enhancing loyalty: When improving consumer satisfaction and delight matters. Journal Of Business Research, Vol. 94.DOI
Joseph F. Hair, Marko Sarstedt, Christian M. Ringle (2019). Rethinking some of the rethinking of partial least squares. European Journal Of Marketing, Vol. 530, No. 4.DOI
Hengky Latan, Christian M. Ringle, Charbel Jose Chiappetta Jabbour (2018). Whistleblowing Intentions Among Public Accountants in Indonesia: Testing for the Moderation Effects. Journal Of Business Ethics, Vol. 1520, No. 2.DOI
G. Tomas M. Hult, Joseph F. Hair, Dorian Proksch, Marko Sarstedt, Andreas Pinkwart, Christian M. Ringle (2018). Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling. Journal Of International Marketing, Vol. 26, No. 3.DOI
Faizan Ali, S. Mostafa Rasoolimanesh, Marko Sarstedt, Christian M. Ringle, Kisang Ryu (2018). An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research. International Journal Of Contemporary Hospitality Management, Vol. 300, No. 1.DOI
Jun-Hwa Cheah, Marko Sarstedt, Christian M. Ringle, T. Ramayah, Hiram Ting (2018). Convergent validity assessment of formatively measured constructs in PLS-SEM: On using single-item versus multi-item measures in redundancy analyses. International Journal Of Contemporary Hospitality Management, Vol. 300, No. 11.DOI
Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Kai Oliver Thiele (2017). Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods. Journal Of The Academy Of Marketing Science, Vol. 450, No. 50.DOI
S. Mostafa Rasoolimanesh, Christian M. Ringle, Mastura Jaafar, T. Ramayah (2017). Urban vs. rural destinations: Residents' perceptions, community participation and support for tourism development. Tourism Management, Vol. 60.DOI
Dennis C. Ahrholdt, Siegfried P. Gudergan, Christian M. Ringle (2017). Enhancing Service Loyalty: The Roles of Delight, Satisfaction, and Service Quality. Journal Of Travel Research, Vol. 560, No. 40.DOI
Marleen Relling, Oliver Schnittka, Christian M. Ringle, Henrik Sattler, Marius Johnen (2016). Community Members' Perception of Brand Community Character: Construction and Validation of a New Scale. Journal Of Interactive Marketing, Vol. 360.DOI
Rainer Schlittgen, Christian M. Ringle, Marko Sarstedt, Jan-Michael Becker (2016). Segmentation of PLS path models by iterative reweighted regressions. Journal Of Business Research, Vol. 69, No. 10.DOI
Gabriel Cepeda-Carrion, Jorg Henseler, Christian M. Ringle, Jose Luis Roldan (2016). Prediction-oriented modeling in business research by means of PLS path modeling: Introduction to a JBR special section. Journal Of Business Research, Vol. 69, No. 10.DOI
Sandra Schubring, Iris Lorscheid, Matthias Meyer, Christian M. Ringle (2016). The PLS agent: Predictive modeling with PLS-SEM and agent-based simulation. Journal Of Business Research, Vol. 69, No. 10.DOI
Marko Sarstedt, Joseph F. Hair, Christian M. Ringle, Kai O. Thiele, Siegfried P. Gudergan (2016). Estimation issues with PLS and CBSEM: Where the bias lies! Journal Of Business Research, Vol. 69, No. 10.DOI
Nicole Franziska Richter, Sven Hauff, Christopher Schlaegel, Siegfried Gudergan, Christian M. Ringle, Marjaana Gunkel (2016). Using Cultural Archetypes in Cross-cultural Management Studies. Journal Of International Management, Vol. 22, No. 1.DOI
Jorg Henseler, Christian M. Ringle, Marko Sarstedt (2016). Testing measurement invariance of composites using partial least squares. International Marketing Review, Vol. 330, No. 3.DOI
Nicole Franziska Richter, Rudolf R. Sinkovics, Christian M. Ringle, Christopher Schlaegel (2016). A critical look at the use of SEM in international business research. International Marketing Review, Vol. 330, No. 3.DOI
Jorg Henseler, Christian M. Ringle, Marko Sarstedt (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal Of The Academy Of Marketing Science, Vol. 430, No. 10.DOI
Edward E. Rigdon, Jan-Michael Becker, Arun Rai, Christian M. Ringle, Adamantios Diamantopoulos, Elena Karahanna, Detmar W. Straub, Theo K. Dijkstra (2014). Conflating Antecedents and Formative Indicators: A Comment on Aguirre-Urreta and Marakas. Information Systems Research, Vol. 250, No. 40.DOI
Marko Sarstedt, Christian M. Ringle, Joseph F. Hair (2014). PLS-SEM: Looking Back and Moving Forward. Long Range Planning, Vol. 47, No. 3.DOI
Marko Sarstedt, Christian M. Ringle, Jorg Henseler, Joseph F. Hair (2014). On the Emancipation of PLS-SEM: A Commentary on Rigdon (2012). Long Range Planning, Vol. 47, No. 3.DOI
Jorg Henseler, Theo K. Dijkstra, Marko Sarstedt, Christian M. Ringle, Adamantios Diamantopoulos, Detmar W. Straub, David J. Ketchen, Joseph F. Hair, G. Tomas M. Hult, Roger J. Calantone (2014). Common Beliefs and Reality About PLS: Comments on Ronnkko and Evermann (2013). Organizational Research Methods, Vol. 170, No. 20.DOI
Marko Sarstedt, Christian M. Ringle, Donna Smith, Russell Reams, Joseph F. Hair (2014). Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers. Journal Of Family Business Strategy, Vol. 5, No. 1.DOI
Marko Sarstedt, Christian M. Ringle, Sascha Raithel, Siegfried P. Gudergan (2014). In Pursuit of Understanding What Drives Fan Satisfaction. Journal Of Leisure Research, Vol. 460, No. 4.DOI
Christian M. Ringle, Marko Sarstedt, Rainer Schlittgen, Charles R. Taylor (2013). PLS path modeling and evolutionary segmentation. Journal Of Business Research, Vol. 66, No. 9.DOI
Jan-Michael Becker, Arun Rai, Christian M. Ringle, Franziska Voelckner (2013). Discovering unobserved heterogeneity in structural equation models to avert validity threats. Mis Quarterly, Vol. 37, No. 30.DOI
Patricia Klarner, Marko Sarstedt, Michael Hoeck, Christian M. Ringle (2013). Disentangling the Effects of Team Competences, Team Adaptability, and Client Communication on the Performance of Management Consulting Teams. Long Range Planning, Vol. 46, No. 3.DOI
Joseph F. Hair, Marko Sarstedt, Torsten M. Pieper, Christian M. Ringle (2012). [Review] The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications. Long Range Planning, Vol. 45, No. 56.DOI
Joe F. Hair, Marko Sarstedt, Christian M. Ringle, Jeannette A. Mena (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal Of The Academy Of Marketing Science, Vol. 400, No. 30.DOI
Henrik Sattler, Franziska Voelckner, Claudia Riediger, Christian M. Ringle (2010). The impact of brand extension success drivers on brand extension price premiums. International Journal Of Research In Marketing, Vol. 27, No. 4.DOI
Franziska Voelckner, Henrik Sattler, Thorsten Hennig-Thurau, Christian M. Ringle (2010). The Role of Parent Brand Quality for Service Brand Extension Success. Journal Of Service Research, Vol. 130, No. 40.DOI
Siegfried P. Gudergan, Christian M. Ringle, Sven Wende, Alexander Will (2008). Confirmatory tetrad analysis in PLS path modeling. Journal Of Business Research, Vol. 61, No. 12.DOI
Book Chapters
Marko Sarstedt, Christian M. Ringle, Joseph F. Hair (2025). Partial Least Squares Structural Equation Modeling. Springer eBooks.DOI