百晓学者学者目录

郭琦

副教授、博士生导师、硕士生导师，海南大学

精选作品

期刊论文

2026

The impact of enterprise digital transformation on relationship performance: a moderated mediation model

Qi Guo, Yong Wang, Chunhua Ju

Industrial Management & Data Systems

DOI

2025

Does platform dependence always reduce the fairness perception of seller?

Chunhua Ju, Qi Guo, Hui Jiang, Yong Wang

Electronic Markets

DOI

2025

A Dual-Model Empirical Analysis of Mediation and Moderation Mechanisms in Marketing for Apparel and Underwear Brands on the Chinese TikTok Platform

Qi Guo, Sung Won Lee

Korea Institute of Design Research Society

DOI

2024

市场营销策略对供应链运输环节的优化研究

郭琦

《中国储运》

2024

A Study on Marketing Strategies of Clothing Brands Based on Online Shopping Models : Centered on Sales Data Analysis of China's TikTok

Qi Guo, Sung Won Lee

Korea Institute of Design Research Society

DOI

2016

冀东水泥有限公司市场营销策略研究

郭琦

《燕山大学》

2009

海南特色南药产业的营销策略研究

郭琦，郭恒

《农业研究与应用》

研究方向

营销管理企业营销策划实务

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