Eddy Fang｜西交利物浦大学｜学者主页

2025

Consumer animosity and product perception: significance of perceived domestic alternatives during deglobalisation

Han Yin, Eddy S. Fang, Treasa Kearney, Miranda Mirosa, Cangyu Jin

International Marketing Review

DOI

2025

The role of consumer involvement in cue use during food purchasing Decisions: The moderating effect of consumer familiarity

Han Yin, Eddy S. Fang, Treasa Kearney, Miranda Mirosa, Peter Guenther

Journal of Retailing and Consumer Services

DOI

2024

Clustering Consumer Adoption Behavior with Respect to Innovative Tea Products in the Chinese Market

Han Yin, Eddy S. Fang

Beverages

DOI

2023

Consumer heterogeneity for shared accommodations at pre-and-post adoption stages: Insights from travelers in Shanghai, China

Lei Qin, Eddy S. Fang, Ivan Ka Wai Lai, Yu Han, Yidan Liu

PLoS ONE

DOI

2023

Cultural Distance and Chinese Outbound Tourism: Exploring the Moderating Effect of Geographical Distance

Lei Qin, Eddy S. Fang, Ivan Ka Wai Lai, Syed Kanwar Abbas

Sustainability

DOI

2023

A Multidimensional Approach to Measuring the Risk Tolerance of Households in China

Angela M. Lyons, F. Liu, Eddy S. Fang

Social Science Research Network

DOI

2022

Fresh food online shopping repurchase intention: the role of post-purchase customer experience and corporate image

Kara Xiaohui Ma, Damien William Mather, Dana L. Ott, Eddy Fang, Phil Bremer, Miranda Mirosa

International Journal Of Retail & Distribution Management，Vol. 500, No. 2

DOI

2022

Biocide Use in the Beverage Industry: Consumers’ Knowledge and Label Preferences Relating to the Need and Usefulness of Biocides with Particular Reference to Dairy Beverage Products in New Zealand and China

Lei Cong, Phil J. Bremer, Eddy S. Fang, Linling Li, Miranda Mirosa

Beverages

DOI

2019

Money or in-kind gift? Evidence from red packets in China

Marek Hudík, Eddy S. Fang

Journal of Institutional Economics

DOI

2019

Marchés émergents et développement des services touristiques

Benoît Desmarchelier, Eddy S. Fang

HAL (Le Centre pour la Communication Scientifique Directe)

DOI

2018

Preference reversals in decisions that matter: Education choices in China

Benoît Desmarchelier, Lixian Qian, Eddy S. Fang

Journal of Behavioral and Experimental Economics

DOI

2016

Social Media and the Diffusion of Information: A Computational Experiment on the Emergence of Food Scares

Benoît Desmarchelier, Eddy S. Fang

Kyklos

DOI

2016

National culture and innovation diffusion. Exploratory insights from agent-based modeling

Benoît Desmarchelier, Eddy S. Fang

Technological Forecasting and Social Change

DOI

Eddy Fang

精选作品

期刊论文

Consumer animosity and product perception: significance of perceived domestic alternatives during deglobalisation

The role of consumer involvement in cue use during food purchasing Decisions: The moderating effect of consumer familiarity

Clustering Consumer Adoption Behavior with Respect to Innovative Tea Products in the Chinese Market

Consumer heterogeneity for shared accommodations at pre-and-post adoption stages: Insights from travelers in Shanghai, China

Cultural Distance and Chinese Outbound Tourism: Exploring the Moderating Effect of Geographical Distance

A Multidimensional Approach to Measuring the Risk Tolerance of Households in China

Fresh food online shopping repurchase intention: the role of post-purchase customer experience and corporate image

Biocide Use in the Beverage Industry: Consumers’ Knowledge and Label Preferences Relating to the Need and Usefulness of Biocides with Particular Reference to Dairy Beverage Products in New Zealand and China

Money or in-kind gift? Evidence from red packets in China

Marchés émergents et développement des services touristiques

Preference reversals in decisions that matter: Education choices in China

Social Media and the Diffusion of Information: A Computational Experiment on the Emergence of Food Scares

National culture and innovation diffusion. Exploratory insights from agent-based modeling

研究方向