马德青｜青岛大学｜学者主页

2026

Sword or Futility? Blockchain-Based Competition in Refurbished Market Considering Consumer Reference Behaviors

De-Qing Ma, Haoyu Yin, Jin-Song Hu, Wei Li

Sustainability

2026

Dynamic pricing strategies based on Consumers’ psychology during product-harm crises

Kaifu Li, De-Qing Ma, Jin-Song Hu, Xue Wang

Transportation Research Part E: Logistics and Transportation Review

2025

Considering Consumer Quality Preferences, Who Should Offer Trade-in Between Manufacturer and Retail Platform?

Deqing Ma, Di Hu, Jinsong Hu

Systems，Vol. 13, No. 11

2025

Loyalty or Indifference? Strategic Trade-in Design in Consumer-Segmented Markets

Jinsong Hu, Lepeng Meng, Deqing Ma

Sustainability，Vol. 170, No. 220

2025

Understanding consumer reference price behavior in co-branding: from the perspective of a dynamic supply chain

Xiaoqing Wang, Haoyu Yin, Deqing Ma

Electronic Commerce Research，Vol. 250, No. 4

2025

Can blockchain implementation combat food fraud: Considering consumers' delayed quality perceptions

Deqing Ma, Xueping Wu, Kaifu Li, Jinsong Hu

European Journal Of Operational Research，Vol. 324, No. 3

2025

Internal reductions or carbon offset: How to achieve triple benefits in a consumer market with environmental concerns

Xue Wang, Deqing Ma, Jinsong Hu, Yun Liu

International Journal Of Production Economics，Vol. 285

2025

Marketplace, wholesale or hybrid: considering the role of blockchain implementation in countering consumer mistrust

Deqing Ma, Wenbo Shao, Kaiyue Zhang, Jinsong Hu

Electronic Commerce Research

2025

Lenient or Mandatory? Emission Reduction Coordination in supply chains considering consumers' environmental concerns

Yun Liu, De-Qing Ma, Jin-Song Hu, Zhen-Ya Li

Journal of Cleaner Production

2024

Considering the cascade threat in the food supply chain for the retailer's blockchain & contamination prevention effort strategic deployment

Deqing Ma, Kaiyue Zhang, Wenbo Shao, Jinsong Hu

Expert Systems With Applications，Vol. 255

2024

How to leverage blockchain to react to consumer reference effects and develop a distribution strategy in online retailing?

Deqing Ma, Kaifu Li, Jinsong Hu, Xue Wang

Transportation Research Part E-Logistics And Transportation Review，Vol. 187

2024

Reseller or Market? E-platform strategy under blockchain-enabled recycling

Yun Liu, Deqing Ma, Jinsong Hu

Expert Systems With Applications，Vol. 243

2024

Impacts of blockchain technology on food supply chains with potential food contamination

Deqing Ma, Kaifu Li, Hanqing Qin, Jinsong Hu

Electronic Commerce Research And Applications，Vol. 64

2024

The Impact of Blockchain Technology Adoption on an E-Commerce Closed-Loop Supply Chain Considering Consumer Trust

Deqing Ma, Pengcheng Ma, Jinsong Hu

Sustainability，Vol. 16, No. 4

2024

共享经济下的网约车动态风险管理优化

李娜，马德青，胡劲松

《运筹与管理》，Vol. 33, No. 8

2024

多渠道零售下考虑消费者反展厅现象的平台型供应链销售模式选择

马德青，王晓晴，胡劲松

《中国管理科学》，Vol. 32, No. 5

2024

The triple optimal combination of selling format, service provision, and blockchain implementation in a platform-based supply chain

De-Qing Ma, Kaifu Li, Xueping Wu, Jia-Qi Zhu, Jin-Song Hu

Computers & industrial engineering

2023

食品安全危机预测下食品供应链动态策略制定及协调

胡劲松，刘玉红，马德青

《中国管理科学》，Vol. 31, No. 5

2023

The selection of sales channels considering consumer behavior preferences in a co-branding strategy

De-Qing Ma, Xiaoqing Wang, Jin-Song Hu, Zhicai Li

Electronic Commerce Research and Applications

2023

Achieving Triple Benefits in a Platform-Based Closed-Loop Supply Chain: The Optimal Combination between Recycling Channel and Blockchain

De-Qing Ma, Xiaoqing Wang, Xue Wang, Jin-Song Hu

Sustainability

2023

Study of Carbon Reduction and Marketing Decisions with the Envisioning of a Favorable Event under Cap-and-Trade Regulation

Weihao Wang, De-Qing Ma, Jin-Song Hu

International Journal of Environmental Research and Public Health

2023

Green Agricultural Products Supply Chain Subsidy Scheme with Green Traceability and Data-Driven Marketing of the Platform

Xue Wang, Jiayuan Zhang, De-Qing Ma, Hao Sun

International Journal of Environmental Research and Public Health

2022

The optimal combination between blockchain and sales format in an internet platform-based closed-loop supply chain

Deqing Ma, Jinsong Hu

International Journal Of Production Economics，Vol. 254

2022

Dynamic Carbon Reduction and Marketing Strategies with Consumers' Environmental Awareness under Cap-and-Trade Regulation

Weihao Wang, Deqing Ma, Jinsong Hu

Sustainability，Vol. 14, No. 16

2022

Recycling Model Selection for Electronic Products Considering Platform Power and Blockchain Empowerment

Xue Wang, Deqing Ma, Jinsong Hu

Sustainability，Vol. 14, No. 10

2022

消费者展厅行为和参考质量效应对O2O供应链动态运营策略的影响

马德青，胡劲松

《中国管理科学》，Vol. 30, No. 4

2022

产品伤害危机预期下的最优动态广告策略

王威昊，马德青，胡劲松

《中国管理科学》，Vol. 30, No. 2

2022

随机产品信任危机预测下的双渠道供应链动态策略研究

李保勇，马德青，戴更新，胡劲松，温艳

《管理评论》，Vol. 34, No. 4

2022

企业社会责任下的旅游供应链低碳运营研究

张路，马德青，胡劲松

《运筹与管理》，Vol. 31, No. 6

2022

延迟效应影响下的产学研协同创新知识共享研究

郭大伟，戴更新，马德青

《运筹与管理》，Vol. 31, No. 1

2022

Platform Selling Mode Selection Considering Consumer Reference Effect in Carbon Emission Reduction

De-Qing Ma, Xue Wang, Jin-Song Hu

International Journal of Environmental Research and Public Health

2022

Achieving triple sustainability in closed-loop supply chain: The optimal combination of online platform sales format and blockchain-enabled recycling

De-Qing Ma, Hanqing Qin, Jin-Song Hu

Computers & industrial engineering

2021

Differential game of product-service supply chain considering consumers' reference effect and supply chain members' reciprocity altruism in the online-to-offline mode

Deqing Ma, Jinsong Hu, Weihao Wang

Annals Of Operations Research，Vol. 3040, No. 12

2021

Research on the Sustainable Operation of Low-Carbon Tourism Supply Chain under Sudden Crisis Prediction

Lu Zhang, Deqing Ma, Jinsong Hu

Sustainability，Vol. 13, No. 15

2021

供应商管理库存下基于消费者行为偏好的全渠道运营策略

纪雅杰，马德青，胡劲松

《中国管理科学》，Vol. 29, No. 1

2021

O2O模式下考虑消费者参考效应和成员互惠利他的产品——服务供应链微分博弈

马德青，胡劲松

《管理工程学报》，Vol. 35, No. 1

2021

基于利他偏好的绿色供应链动态均衡分析

李娜，马德青，胡劲松

《系统工程学报》

2021

技术创新下考虑绿色度和溯源商誉的食品供应链动态策略

胡劲松，刘玉红，马德青

《软科学》，Vol. 35, No. 1

2021

考虑延迟现象的质量改进投入和营销努力动态协同策略

马德青，胡劲松

《运筹与管理》，Vol. 30, No. 6

2021

考虑延迟效应的政企应急物资配置动态策略研究

郭芳芳，马德青，胡劲松，纪雅杰

《青岛大学学报(自然科学版)》

2021

考虑参考质量效应的"农超对接"供应链动态质量改进策略

李保勇，马德青，戴更新，胡劲松

《运筹与管理》，Vol. 30, No. 5

2021

Sales mode selection of fresh food supply chain based on blockchain technology under different channel competition

Yuhong Liu, De-Qing Ma, Jin-Song Hu, Ziyi Zhang

Computers & industrial engineering

2021

Optimized Combination of e-commerce Platform Sales Model and Blockchain Anti-Counterfeit Traceability Service Strategy

Fangfang Guo, De-Qing Ma, Jin-Song Hu, Lu Zhang

IEEE Access

2021

Big data empowering low-carbon smart tourism study on low-carbon tourism O2O supply chain considering consumer behaviors and corporate altruistic preferences

De-Qing Ma, Jin-Song Hu, Fanjun Yao

Computers & industrial engineering

2020

Research on Collaborative Management Strategies of Closed-Loop Supply Chain under the Influence of Big-Data Marketing and Reference Price Effect

Deqing Ma, Jinsong Hu

Sustainability，Vol. 120, No. 40

2020

考虑利他行为偏好的动态闭环供应链微分博弈

马德青，胡劲松

《系统管理学报》，Vol. 29, No. 5

2020

参考质量效应下公平、利他偏好对供应链质量和营销策略的影响

马德青，胡劲松

《系统工程理论与实践》，Vol. 40, No. 7

2020

基于消费者效用的电商供应链企业的产品质量和服务策略研究

胡劲松，纪雅杰，马德青

《系统工程理论与实践》，Vol. 40, No. 10

2020

展厅现象下考虑利他行为的O2O供应链动态运营策略

马德青，胡劲松

《管理学报（湖北）》，No. 5

2020

消费者参考质量存在时滞效应的动态质量改进策略

纪雅杰，马德青，胡劲松

《山东大学学报(理学版)》

2020

具公平行为的闭环供应链动态均衡分析

张路，马德青，胡劲松

《数学的实践与认识》

2020

基于质量识别与成员利他的农产品供应链动态策略研究

李保勇，马德青，戴更新

《工业工程与管理》

2020

基于微分对策的废旧电器电子设备回收政企协同策略

林思良，马德青，胡劲松

《计算机集成制造系统》

2020

部分短视和参考价格效应下的政企回收WEEE协同策略

孙世瑜，马德青，胡劲松

《系统科学与数学》

2019

具公平行为的零售商回收闭环供应链动态均衡策略研究

马德青，胡劲松

《中国管理科学》，No. 4

2019

大数据营销与参考价格效应下的闭环供应链协同经营策略研究

马德青，胡劲松

《软科学》，Vol. 33, No. 11

2018

零售商具相对公平的闭环供应链随机微分博弈模型

马德青，胡劲松

《管理学报（湖北）》，Vol. 15, No. 3

2018

成员公平、远视行为与权力结构对动态闭环供应链成员策略和绩效的影响

马德青

《青岛大学》

2017

具损失厌恶和损失概率厌恶的报童问题研究

马德青，胡劲松，姜伟，陈良

《中国管理科学》，No. 9