邵薇｜广州大学｜学者主页

2026

Impact of frontline employees' perceived benefits of artificial intelligence on AI adoption and job engagement: A meta-analysis

Anne Rachelle Castaneda, Haroon Iqbal Maseeh, Jiraporn Surachartkumtonkun, Wei Shao, Park Thaichon

International Journal Of Hospitality Management，Vol. 133

DOI

2026

论《素食者》中的暴力叙事

邵薇，权薇

《东北亚外语研究》

DOI

2025

Digital congruence in influencer marketing: how NFTs shift the balance between human and AI-driven virtual endorsers through parasocial relationships

Yanzhe Yuan, Mai Nguyen, Wei Shao, Yunen Zhang

Marketing Intelligence & Planning

DOI

2025

Playful TikTok videos: investigating the role of mental imagery in customers' social media sharing and destination attitude

Yanzhe Yuan, Jiraporn Surachartkumtonkun, Wei Shao

Asia Pacific Journal Of Marketing And Logistics，Vol. 370, No. 70

DOI

2025

Digital luxury: how avatar marketing drives consumer engagement for luxury brands

Yao Hao, Wei Shao, Sara Quach, Yunen Zhang

Asia Pacific Journal Of Marketing And Logistics

DOI

2025

The innovation paradox: Why consumers buy green products for novelty, not the planet

Guobin Zhao, Wei Shao, Haroon Iqbal Maseeh, Xue Lei, Ouwen Lin, Yanzhe Yuan

Journal Of Environmental Management，Vol. 393

DOI

2025

VR retailing: When and why immersion pays off

Yunen Zhang, Wei Shao, Sara Quach, Park Thaichon, Qianmin Li

Journal Of Retailing，Vol. 101, No. 30

DOI

2025

[Review] Frontline employees in an AI-integrated workplace: current perspectives and future research landscapes

Anne Rachelle Castaneda, Jiraporn Surachartkumtonkun, Haroon Iqbal Maseeh, Park Thaichon, Wei Shao

Journal Of Service Theory And Practice，Vol. 350, No. 7

DOI

2025

再现生命的脆弱：《素食者》中的创伤书写

邵薇

《当代外国文学》，Vol. 46, No. 2

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2024

Meme marketing effectiveness: A moderated-mediation model

Ali Razzaq, Wei Shao, Sara Quach

Journal Of Retailing And Consumer Services，Vol. 78

DOI

2024

Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment

Yunen Zhang, Wei Shao, Sara Quach, Park Thaichon, Qianmin Li

Journal Of Retailing And Consumer Services，Vol. 78

DOI

2024

Economic Policy Uncertainty and Corporate Innovation Behavior

Wei Shao

Frontiers in Sustainable Development

DOI

2024

Does the energy-consuming right trading system promote green technology innovation of enterprises?

Wei Shao, Jiahui Liu

Heliyon

DOI

2024

Theoretical Analysis of Trade and Circulation Statistics in Regional Development

Wei Shao

Journal of Statistics and Economics

DOI

2024

The impact of environmental regulations on the upgrading of the industrial structure: Evidence from China

Haicheng Zhu, Hao Fang, Fei Hua, Wei Shao, Peng-Hui Cai

Heliyon

DOI

2023

Ethnicity in advertising and millennials: the role of social identity and social distinctiveness

Wei Shao, Yunen Zhang, Anni Cheng, Sara Quach, Park Thaichon

International Journal Of Advertising，Vol. 420, No. 80

DOI

2023

The crisis cloud's silver linings: The effects of hope and gratitude on employee burnout and engagement

Jiraporn Surachartkumtonkun, Liem Viet Ngo, Wei Shao

Journal Of Retailing And Consumer Services，Vol. 74

DOI

2023

Neuroscientific Research Methods and Techniques in Consumer Research

Yunen Zhang, Park Thaichon, Wei Shao

Australasian Marketing Journal，Vol. 310, No. 30

DOI

2023

Towards an understanding of meme marketing: conceptualisation and empirical evidence

Ali Razzaq, Wei Shao, Sara Quach

Journal Of Marketing Management，Vol. 390, No. 78

DOI

2023

Does the market-oriented environmental regulation promote firms’ technological innovation? Evidence from A-share listed companies in China

Wei Shao, Ke Yang, Ziqi Chen

Environment, Development and Sustainability

DOI

2022

Toward a theory of corporate apology: mechanisms, contingencies, and strategies

Wei Shao, Jordan W. Moffett, Sara Quach, Jiraporn Surachartkumtonkun, Park Thaichon, Scott K. Weaven, Robert W. Palmatier

European Journal Of Marketing，Vol. 560, No. 12

DOI

2021

Investigating tourist post-travel evaluation and behavioural intention: a cultural intelligence perspective

Yunen Zhang, Wei Shao, Park Thaichon

Asia Pacific Journal Of Marketing And Logistics，Vol. 330, No. 100

DOI

2021

Customer participation in firm-initiated activities via social media: Understanding the role of experiential value

Sara Quach, Wei Shao, Mitchell Ross, Park Thaichon

Australasian Marketing Journal，Vol. 290, No. 20

DOI

2021

Identifying antecedent conditions for luxury brand purchase

Ting Jin, Catherine Prentice, Wei Shao

Journal Of Retailing And Consumer Services，Vol. 60

DOI

2021

齐物·无为·物化——深层生态学视域下韩国生态诗歌中的道家思想

邵薇

《湘潭大学学报(哲学社会科学版)》，Vol. 45, No. 6

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2020

Customer engagement and co-created value in social media

Sara Quach, Wei Shao, Mitchell Ross, Park Thaichon

Marketing Intelligence & Planning，Vol. 380, No. 60

DOI

2019

Investigating brand visibility in luxury consumption

Wei Shao, Debra Grace, Mitchell Ross

Journal Of Retailing And Consumer Services，Vol. 49

DOI

2019

Consumer motivation and luxury consumption: Testing moderating effects

Wei Shao, Debra Grace, Mitchell Ross

Journal Of Retailing And Consumer Services，Vol. 46

DOI

2016

Mall brand meaning: an experiential branding perspective

Bill Merrilees, Dale Miller, Wei Shao

Journal Of Product And Brand Management，Vol. 250, No. 30

DOI

2015

Brandscapes: contrasting corporate-generated versus consumer-generated media in the creation of brand meaning

Wei Shao, Richard Gyrd Jones, Debra Grace

Marketing Intelligence & Planning，Vol. 330, No. 30

DOI

2015

Self-regulatory focus and advertising effectiveness

Wei Shao, Debra Grace, Mitchell Ross

Marketing Intelligence & Planning，Vol. 330, No. 40

DOI

2015

Developing a motivation-based segmentation typology of Facebook users

Wei Shao, Mitchell Ross, Debra Grace

Marketing Intelligence & Planning，Vol. 330, No. 70

DOI

2015

Examining the relationship between social media characteristics and psychological dispositions

Debra Grace, Mitchell Ross, Wei Shao

European Journal Of Marketing，Vol. 490, No. 910

DOI

2005

Decision waves: consumer decisions in today's complex world

Ashley Lye, Wei Shao, Sharyn Rundle-Thiele, Carolyn Fausnaugh

European Journal Of Marketing，Vol. 390, No. 12

DOI

邵薇

精选作品

期刊论文

Impact of frontline employees' perceived benefits of artificial intelligence on AI adoption and job engagement: A meta-analysis

论《素食者》中的暴力叙事

Digital congruence in influencer marketing: how NFTs shift the balance between human and AI-driven virtual endorsers through parasocial relationships

Playful TikTok videos: investigating the role of mental imagery in customers' social media sharing and destination attitude

Digital luxury: how avatar marketing drives consumer engagement for luxury brands

The innovation paradox: Why consumers buy green products for novelty, not the planet

VR retailing: When and why immersion pays off

[Review] Frontline employees in an AI-integrated workplace: current perspectives and future research landscapes

再现生命的脆弱：《素食者》中的创伤书写

Meme marketing effectiveness: A moderated-mediation model

Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment

Economic Policy Uncertainty and Corporate Innovation Behavior

Does the energy-consuming right trading system promote green technology innovation of enterprises?

Theoretical Analysis of Trade and Circulation Statistics in Regional Development

The impact of environmental regulations on the upgrading of the industrial structure: Evidence from China

Ethnicity in advertising and millennials: the role of social identity and social distinctiveness

The crisis cloud's silver linings: The effects of hope and gratitude on employee burnout and engagement

Neuroscientific Research Methods and Techniques in Consumer Research

Towards an understanding of meme marketing: conceptualisation and empirical evidence

Does the market-oriented environmental regulation promote firms’ technological innovation? Evidence from A-share listed companies in China

Toward a theory of corporate apology: mechanisms, contingencies, and strategies

Investigating tourist post-travel evaluation and behavioural intention: a cultural intelligence perspective

Customer participation in firm-initiated activities via social media: Understanding the role of experiential value

Identifying antecedent conditions for luxury brand purchase

齐物·无为·物化——深层生态学视域下韩国生态诗歌中的道家思想

Customer engagement and co-created value in social media

Investigating brand visibility in luxury consumption

Consumer motivation and luxury consumption: Testing moderating effects

Mall brand meaning: an experiential branding perspective

Brandscapes: contrasting corporate-generated versus consumer-generated media in the creation of brand meaning

Self-regulatory focus and advertising effectiveness

Developing a motivation-based segmentation typology of Facebook users

Examining the relationship between social media characteristics and psychological dispositions

Decision waves: consumer decisions in today's complex world