百晓学者学者目录

孙怡

副教授、博士生导师，上海大学

精选作品

期刊论文

2025

Addressing consumer needs: Effects of firms remediation strategies on satisfaction and brand usage intent in AI-powered voice assistant service failures

Shihui Li, Yongzhong Yang, Chunjia Han, Yi Sun, Razaz Waheeb Attar, Brij Bhooshan Gupta

International Journal of Information Management

DOI

2025

Understanding the Business of Online Affiliate Marketing: An Empirical Study

Hai-Tao Xu, Yi Sun, Kaleem Ullah Qasim, Shuai Hao, Wen-Rui Ma, Zhen-Yuan Li, Fan Zhang, Meng Han, Zhao Li

IEEE Conference on Computer Communications

DOI

2023

Augmented reality fitness games and subjective well-being of players: a mixed methods study from China

Yi Sun, Zihao Yuan

Behaviour and Information Technology

DOI

2022

The impact of excessive social media use at work: a usage experience–stressor–strain perspective

Lingling Yu, Yuewei Zhong, Yi Sun, Guangcheng Qin

Behaviour and Information Technology

DOI

2021

The dark sides of AI personal assistant: effects of service failure on user continuance intention

Yi Sun, Shihui Li, Lingling Yu

Electronic Markets

DOI

2021

The Research Framework and Evolution of Service Robots

Yi Sun, Rui Wang

Journal of Computer Information Systems

DOI

2021

A systematic review of the research framework and evolution of smart homes based on the internet of things

Yi Sun, Shihui Li

Telecommunication Systems

DOI

2018

The Impact of Social Network: Understand Consumer’s Collaborative Purchase Behavior

Yi Sun, Zhao Pan

International Conference on Logistics, Informatics and Service Sciences

DOI

2016

社交氛围对朋友群组成员的购买意愿和行为的影响

孙怡，鲁耀斌，魏国基

《管理学报（湖北）》，Vol. 13, No. 9

下载原文

2013

大数据时代与社会化营销

孙怡

《宁波经济(财经视点)》

研究方向

社会化商务大数据分析社交网络人工智能

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