百晓学者学者目录

闫霄

讲师，华中科技大学

精选作品

期刊论文

2024

Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness

Xinyue Zhou, Xiao Yan, Yuwei Jiang

Journal Of Marketing，Vol. 880, No. 40

DOI

2024

中西方文化差异对虚拟人道德责任判断的影响

闫霄，莫田甜，周欣悦

《心理学报》，Vol. 56, No. 2

下载原文

2022

User preference mining based on fine-grained sentiment analysis

Yan Xiao, Congdong Li, Matthias Thurer, Yide Liu, Ting Qu

Journal Of Retailing And Consumer Services，Vol. 68

DOI

2022

Transformative value co-creation with older customers in e-services: Exploring the influence of customer participation on appreciation of digital affordances and well-being

Yu Zhang, Jiafu Su, Honggui Guo, Jeoung Yul Lee, Yan Xiao, Mingqiu Fu

Journal Of Retailing And Consumer Services，Vol. 67

DOI

2021

The effect of employees' politeness strategy and customer membership on customers' perception of co-recovery and online post-recovery satisfaction

Yu Zhang, Yafen Yuan, Jiafu Su, Yan Xiao

Journal Of Retailing And Consumer Services，Vol. 63

DOI

研究方向

影响者营销感官营销数字营销跨文化认知等

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