Adverbplacement2026Adverb placement by Chinese EFL learners: A MuPDAR(F) approachZhu Li, Ying HuangLinguaDOI
Visualmeta-phors2024Visual metaphors in advertising: An interplay of visual structure, visual context, and conceptual tensionYing HuangJournal Of Marketing Communications，Vol. 300, No. 70DOI
Fear orhumor2024Fear or humor? The effects of negatively framed visual hyperbole in advertisingYing HuangInternational Journal Of Advertising，Vol. 430, No. 40DOI
Hyperbo-les2020Hyperboles in advertising: a serial mediation of incongruity and humourYing HuangInternational Journal Of Advertising，Vol. 390, No. 50DOI