杨丽凤｜上海科技大学｜学者主页

期刊论文

2026

Consumer response to competitive benchmarking: the role of self-brand identification

Lifeng Yang, Melissa D. Cinelli, Duane T. Wegener

European Journal Of Marketing

DOI

2026

Artificial intelligence usage at work: understanding dual self-regulation mechanisms and goal orientation in career growth

Yunyun Yuan, Bin Liu, Yuxin Wang, Pingqing Liu, Lifeng Yang

Career Development International

DOI

2026

Deciphering the dynamic influence of competing job offers on recruiters’ hiring decisions.

Lifeng Yang, Haoyu Liu, Duane T. Wegener

Journal of Experimental Psychology Applied

DOI

2025

'Can you see it?' how one-for-one promotions increase imagery vividness and promotion effectiveness in cause-related marketing

Katharine Howie, Rhiannon M. Mesler, Jennifer Chernishenko, Lifeng Yang

International Journal Of Advertising

DOI

2024

Innovation comes with responsibility: a dual moderation model of taking charge and innovative job performance

Pingqing Liu, Yunyun Yuan, Lifeng Yang, Bin Liu, Shuang Xu

European Journal Of Innovation Management，Vol. 270, No. 80

DOI

2024

External or internal beauty? A study on the mechanism influencing food waste behavior

Feiyu Chen, Shiyan Jiang, Xiao Gu, Wang Zhiwei, Lifeng Yang

Journal Of Environmental Planning And Management，Vol. 670, No. 6

DOI

2023

信息科学技术伦理与道德

杨丽凤

《机械工业出版社》

2022

Where there is pressure, there is motivation? The impact of challenge-hindrance stressors on employees' innovation performance

Guoqin Dou, Jinjuan Yang, Lifeng Yang, Bin Liu, Yunyun Yuan

Frontiers In Psychology，Vol. 13

DOI

2022

Effects of labeling on risk taking in “leveling-up” decisions: ascending versus descending permutations and ending in terminal values

Haoyu Liu, Lifeng Yang, Duane T. Wegener

Marketing Letters

DOI

2021

What is bullying hiding? Exploring antecedents and potential dimension of knowledge hiding

Yunyun Yuan, Lifeng Yang, Xiangyang Cheng, Jia Wei

Journal Of Knowledge Management，Vol. 250, No. 50

DOI

2018

Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial

Katharine M. Howie, Lifeng Yang, Scott J. Vitell, Victoria Bush, Doug Vorhies

Journal Of Business Ethics，Vol. 1470, No. 3

DOI

2016

Ambivalence, Selective Exposure, and Negativity Effect

Lifeng Yang, H. Rao Unnava

Psychology & Marketing，Vol. 330, No. 5

DOI

2016

The Role of Implicit Theories in Evaluations of Plus-Size Advertising

Melissa D. Cinelli, Lifeng Yang

Journal Of Advertising，Vol. 450, No. 4

DOI

预印本

2023

The Exhaustion Effect of Felt Ambivalence on the Inclination to Outsource Decisions to Chance

Lifeng Yang, Kenneth G. DeMarree, Yilin Zou, Haoyu Liu, Yi Wang, Ji Xia

SSRN Electronic Journal

DOI

杨丽凤

精选作品

期刊论文

Consumer response to competitive benchmarking: the role of self-brand identification

Artificial intelligence usage at work: understanding dual self-regulation mechanisms and goal orientation in career growth

Deciphering the dynamic influence of competing job offers on recruiters’ hiring decisions.

'Can you see it?' how one-for-one promotions increase imagery vividness and promotion effectiveness in cause-related marketing

Innovation comes with responsibility: a dual moderation model of taking charge and innovative job performance

External or internal beauty? A study on the mechanism influencing food waste behavior

信息科学技术伦理与道德

Where there is pressure, there is motivation? The impact of challenge-hindrance stressors on employees' innovation performance

Effects of labeling on risk taking in “leveling-up” decisions: ascending versus descending permutations and ending in terminal values

What is bullying hiding? Exploring antecedents and potential dimension of knowledge hiding

Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial

Ambivalence, Selective Exposure, and Negativity Effect

The Role of Implicit Theories in Evaluations of Plus-Size Advertising

预印本

The Exhaustion Effect of Felt Ambivalence on the Inclination to Outsource Decisions to Chance

研究方向