程鹏｜南京财经大学｜学者主页

2026

电子商务助农数字消费的影响机理——基于数字金融的中介效应

武中哲，程鹏

《华东经济管理》，Vol. 40, No. 4

下载原文

2026

How relational networks influence team innovation: dual pathways and synergistic mechanism in knowledge activities

Shaoling Wu, Peng Cheng, Jianghua Wang

European Journal of Innovation Management

DOI

2026

The impact of strong and weak ties on business model innovation in China: the mediating role of knowledge sharing and the moderating role of knowledge integration

Shaoling Wu, Peng Cheng, Jianghua Wang

Asia Pacific Business Review

DOI

2025

Exploring the impact of entrepreneurial orientation and market orientation on entrepreneurial performance in the context of environmental uncertainty

Peng Cheng, Shaoling Wu, Juntao Xiao

Scientific Reports

DOI

2025

The impact of entrepreneurial bricolage on sustainable entrepreneurship in China: the mediating role of digital transformation and the moderating role of green innovation

Shaoling Wu, Peng Cheng, Jianghua Wang, Juntao Xiao

Journal of Global Entrepreneurship Research

DOI

2024

Corrigendum to “Spillover of different regulatory policies for waste sorting: Potential influence on energy-saving policy acceptability” [Waste Manag. 125 (2021) 112–121]

Shu Chen Yang, Jiuchang Wei, Peng Cheng

Waste Management

DOI

2024

Entrepreneurial bricolage and entrepreneurial performance: The role of business model innovation and market orientation

Shaoling Wu, Yingjie Luo, Han Zhang, Peng Cheng

Heliyon

DOI

2024

Study on the impact of digital transformation on green competitive advantage: The role of green innovation and government regulation

Shaoling Wu, Peng Cheng, Fan Yang

PLoS ONE

DOI

2023

L公司服务营销策略优化研究

程鹏

《华东师范大学》

2022

How do justice and top management beliefs matter in industrial symbiosis collaboration: An exploratory study from China

Yang Liu, Peng Cheng, Li Hu

Journal of Industrial Ecology

DOI

2021

基于OBE理念的《大数据营销》课程建构研究

程鹏，武少玲

《知识文库》

2021

成品油智慧物流体系建设的几点思考

程鹏

《运输经理世界》

2021

Towards Sustainable Cities: The Spillover Effects of Waste-Sorting Policies on Sustainable Consumption

Shu Chen Yang, Peng Cheng, Shanyong Wang, Jun Li

International Journal of Environmental Research and Public Health

DOI

2021

Spillover of different regulatory policies for waste sorting: Potential influence on energy-saving policy acceptability

Shu Chen Yang, Jiuchang Wei, Peng Cheng

Waste Management

DOI

2019

基于创业教育与专业教育协同发展的高职电子商务专业实践教学体系构建

程鹏

《办公自动化》

2019

Predicting consumers’ intention to consume poultry during an H7N9 emergency: an extension of the theory of planned behavior model

Zhang Yue, Hui Yang, Peng Cheng, Adeel Luqman

Human and Ecological Risk Assessment An International Journal

DOI

2018

“互联网+农场”促进农产品电子商务发展的研究

程鹏

《山西青年》

2017

国产手机逆袭，新零售是终极武器？

程鹏

《南方日报》

2017

天然气价格上涨后的市场营销战略探索

程鹏

《中国石油石化》

2016

大数据营销火爆阿里腾讯抢客忙

程鹏

《南方日报》

2015

株洲服饰电子商务产业集群竞争力提升策略研究

程鹏

《电子商务》

2014

企业市场营销中的问题与策略分析

程鹏

《科技创新与应用》

2014

竞争视野下的市场营销要素探究

程鹏

《科技创新与应用》

2013

工作过程导向的高职院校《网络营销》课程开发

程鹏

《电子商务》

2013

株洲市电子商务发展动力机制与发展对策

程鹏

《现代商业》

2010

芦淞服饰零售电子商务物流配送模式构建

程鹏，李翔晟

《科技、经济、市场》

2003

关于东风公司组建物流配送中心的初步构想

程鹏，吴懿平

《物流技术》

程鹏

精选作品

期刊论文

电子商务助农数字消费的影响机理——基于数字金融的中介效应

How relational networks influence team innovation: dual pathways and synergistic mechanism in knowledge activities

The impact of strong and weak ties on business model innovation in China: the mediating role of knowledge sharing and the moderating role of knowledge integration

Exploring the impact of entrepreneurial orientation and market orientation on entrepreneurial performance in the context of environmental uncertainty

The impact of entrepreneurial bricolage on sustainable entrepreneurship in China: the mediating role of digital transformation and the moderating role of green innovation

Corrigendum to “Spillover of different regulatory policies for waste sorting: Potential influence on energy-saving policy acceptability” [Waste Manag. 125 (2021) 112–121]

Entrepreneurial bricolage and entrepreneurial performance: The role of business model innovation and market orientation

Study on the impact of digital transformation on green competitive advantage: The role of green innovation and government regulation

L公司服务营销策略优化研究

How do justice and top management beliefs matter in industrial symbiosis collaboration: An exploratory study from China

基于OBE理念的《大数据营销》课程建构研究

成品油智慧物流体系建设的几点思考

Towards Sustainable Cities: The Spillover Effects of Waste-Sorting Policies on Sustainable Consumption

Spillover of different regulatory policies for waste sorting: Potential influence on energy-saving policy acceptability

基于创业教育与专业教育协同发展的高职电子商务专业实践教学体系构建

Predicting consumers’ intention to consume poultry during an H7N9 emergency: an extension of the theory of planned behavior model

“互联网+农场”促进农产品电子商务发展的研究

国产手机逆袭，新零售是终极武器？

天然气价格上涨后的市场营销战略探索

大数据营销火爆阿里腾讯抢客忙

株洲服饰电子商务产业集群竞争力提升策略研究

企业市场营销中的问题与策略分析

竞争视野下的市场营销要素探究

工作过程导向的高职院校《网络营销》课程开发

株洲市电子商务发展动力机制与发展对策

芦淞服饰零售电子商务物流配送模式构建

关于东风公司组建物流配送中心的初步构想

精选作品

期刊论文

电子商务助农数字消费的影响机理——基于数字金融的中介效应

How relational networks influence team innovation: dual pathways and synergistic mechanism in knowledge activities

The impact of strong and weak ties on business model innovation in China: the mediating role of knowledge sharing and the moderating role of knowledge integration

Exploring the impact of entrepreneurial orientation and market orientation on entrepreneurial performance in the context of environmental uncertainty

The impact of entrepreneurial bricolage on sustainable entrepreneurship in China: the mediating role of digital transformation and the moderating role of green innovation

Corrigendum to “Spillover of different regulatory policies for waste sorting: Potential influence on energy-saving policy acceptability” [Waste Manag. 125 (2021) 112–121]

Entrepreneurial bricolage and entrepreneurial performance: The role of business model innovation and market orientation

Study on the impact of digital transformation on green competitive advantage: The role of green innovation and government regulation

L公司服务营销策略优化研究

How do justice and top management beliefs matter in industrial symbiosis collaboration: An exploratory study from China

基于OBE理念的《大数据营销》课程建构研究

成品油智慧物流体系建设的几点思考

Towards Sustainable Cities: The Spillover Effects of Waste-Sorting Policies on Sustainable Consumption

Spillover of different regulatory policies for waste sorting: Potential influence on energy-saving policy acceptability

基于创业教育与专业教育协同发展的高职电子商务专业实践教学体系构建

Predicting consumers’ intention to consume poultry during an H7N9 emergency: an extension of the theory of planned behavior model

“互联网+农场”促进农产品电子商务发展的研究

国产手机逆袭，新零售是终极武器？

天然气价格上涨后的市场营销战略探索

大数据营销火爆 阿里腾讯抢客忙

株洲服饰电子商务产业集群竞争力提升策略研究

企业市场营销中的问题与策略分析

竞争视野下的市场营销要素探究

工作过程导向的高职院校《网络营销》课程开发

株洲市电子商务发展动力机制与发展对策

芦淞服饰零售电子商务物流配送模式构建

关于东风公司组建物流配送中心的初步构想

大数据营销火爆阿里腾讯抢客忙