王小蕊

2026

The strategic interplay of market orientation and digital transformation: Empirical insights from textual analysis

Long Range Planning，Vol. 59, No. 1

DOI

2025

Brand orientation and firm innovation quality: the moderation role of AI development and government subsidies

Journal Of Brand Management

DOI

2025

基于AHP-熵权法的馆藏文物数字指纹技术适用性评估体系构建研究

《北京化工大学学报(自然科学版)》

DOI

2023

Exploring Factors Affecting Consumer's Impulse Buying Behavior in Live-Streaming Shopping: An Interactive Research Based Upon SOR Model

Sage Open，Vol. 13, No. 2

DOI

2023

基于专利分析我国文物科技发展及技术演化

《中国科技信息》

2022

Impacts of User Expectation and Disconfirmation on Satisfaction and Behavior Intention: The Moderating Effect of Expectation Levels

International journal of human computer interactions

DOI

2020

How does social support promote consumers' engagement in the social commerce community? The mediating effect of consumer involvement

Information Processing & Management，Vol. 57, No. 5

DOI

2020

The Impact of Expectation and Disconfirmation on User Experience and Behavior Intention

Interacción

DOI

2019

Measuring e-service quality and its importance to customer satisfaction and loyalty: an empirical study in a telecom setting

Electronic Commerce Research，Vol. 190, No. 3

DOI

2017

Who tends to answer open-ended questions in an e-service survey? The contribution of closed-ended answers

Behavior and Information Technology

DOI

2017

Deciding Fast and Slow in Risk Decision Making: An Experimental Study