童泽林｜海南大学｜学者主页

2026

企业社会责任、媒体关注与财务绩效——基于平台型企业视角的分析

赵芸，童泽林，王笛，李增科

《技术经济与管理研究》

2026

When is AI service better? The effect of AI service time on customer acceptance in diverse cultures

Ting Xiao, Feijing Gao, Hui Wu, Meilin Huang, Zelin Tong, Weiwei Dai

Journal of Business Research

DOI

2026

Digital orientation and export performance: mediating role of channel effectiveness and boundary condition of firm size in digital export era

T B Zhang, Manzar Rehman, Zelin Tong, Talib Hussain

Humanities and Social Sciences Communications

DOI

2026

Dilemmas in New‐Age Mobile Internet Advertising of Sustainability Luxury: How Moral Blackmail Influences Willingness to Consume Sustainable Luxury Goods

Yibo Xie, Zhuorong Wu, Zelin Tong

Journal of Consumer Behaviour

DOI

2026

How the frequency of hotels’ donations to sustainability initiatives affects tourists’ brand attitudes: The mediating role of goal focus

Dihui Chang, Wenting Feng, Nan Zhang, Zelin Tong

Journal of Sustainable Tourism

DOI

2026

Sustainable Luxury in the New Age of Algorithm: Influence Mechanism of Algorithm on Sustainable Luxury Consumption

Zhiyu Wu, Zelin Tong, Yibo Xie

Journal of Consumer Behaviour

DOI

2025

The effects of second-order climate beliefs on environmental communication behavior: The mediating role of environmental discussion efficacy

Zeyu Ji, Yuanchao Gong, Jianchi Tian, Zelin Tong, Xiaoming Tian, Yan Sun

Journal Of Environmental Psychology，Vol. 107

DOI

2025

Digital CSR impact on Chinese auto brands: Mediating and moderating customer satisfaction and engagement

Manzar Rehman, Zelin Tong, Cun Wang, PuSheng Zhang, Talib Hussain, Muhammad Abdullah Khan, Farooq Ahmad Bajwa

Acta Psychologica，Vol. 258

DOI

2025

Artificial Intelligence or Human Service, Which Customer Service Failure Is More Unforgivable? A Counterfactual Thinking Perspective

Yibo Xie, Zelin Tong, Zhuorong Wu

Psychology & Marketing，Vol. 420, No. 8

DOI

2025

Effects of COVID-19 pandemic areas on green hotel consumption: exploring the congruence effect between location and timing

Jingdan Feng, Zelin Tong, Wenting Feng

Journal Of Sustainable Tourism，Vol. 330, No. 8

DOI

2025

Trapped by AI Recommendation: How Identity Concerns Reduce Variety-Seeking Behavior

Zelin Tong, Huilin Liu, Jingdan Feng, Wei Wang, Huizhi Wu, Jilv Xu

Managerial And Decision Economics，Vol. 460, No. 5

DOI

2025

How counterfactual thinking and gamification influence green tourism consumption intention: a case study based on the role-playing game design of 'Journey to the West'

Yibo Xie, Wenbin Ma, Zelin Tong, Lu Wu, Bei Li

Current Issues In Tourism

DOI

2025

The intention to adopt photovoltaic systems: integrating behavioral theories with mediation-moderation analysis

Yang Jun, Manzar Rehman, Tong Zelin, Talib Hussain, Sajjad Hussain

Acta Psychologica，Vol. 256

DOI

2025

Informational or emotional? The influencing mechanism of digital corporate social responsibility related interactive content on product purchase intention

Jilv Xu, Zelin Tong, Manzar Rehman, Talib Hussain

Acta Psychologica，Vol. 255

DOI

2025

Influence of consumer satisfaction on brand allegiance: An empirical investigation in Pakistan's safety and luxury automobile sector

Manzar Rehman, Tong Zelin, Talib Hussain

Acta Psychologica，Vol. 252

DOI

2024

企业英雄行为与信息来源对消费者企业评价的影响及作用机制

张晓娟，彭蓉，童泽林

《海南大学学报(人文社会科学版)》，Vol. 42, No. 1

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2024

企业家经营失败后的自嘲行为对消费者企业评价的影响及机制

童泽林，郭犇，蒋陆婷，邵元海，万炜

《海南大学学报(人文社会科学版)》，Vol. 42, No. 2

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2024

The influence of brands’ internationalization degree on consumers’ attitudes toward cross-border philanthropy: based on theory of legitimacy

Zelin Tong, Hui-Lin Liu, Diyi Liu, Lingxiao Zhou

Chinese Management Studies

DOI

2023

A counterfactual thinking perspective of moral licensing effect in machine-driven communication: An example of natural language processing chatbot developed based on WeChat API

Yibo Xie, Wenbin Ma, Yichuan Ma, Zhouqi Ren, Zelin Tong, Yihuan Wang

Technological Forecasting And Social Change，Vol. 1970

DOI

2023

Effects of the spatial environment on tourists' willingness to adopt robot services

Ruoyu Yu, Zelin Tong, Xue Wang, Xiaoliang Feng

Journal Of Travel & Tourism Marketing，Vol. 40, No. 9

DOI

2023

The downside of artificial intelligence (AI) in green choices: How AI recommender systems decrease green consumption

Kai Wang, Lin Lu, Junyi Fang, Yiwei Xing, Zelin Tong, Lei Wang

Managerial And Decision Economics，Vol. 440, No. 6

DOI

2023

Corporate social responsibility and firm performance

Inayat Khan, Ming Jia, Xue Lei, Ruiyang Niu, Javed Khan, Zelin Tong

Total Quality Management & Business Excellence，Vol. 340, No. 56

DOI

2023

How should cities communicate? The interaction effect of city stereotypes and advertising language on travel intention

Zelin Tong, Ruoyu Yu, Haowen Xiao

Journal Of Destination Marketing & Management，Vol. 27

DOI

2023

Close or distant? The impacts of robot services and spatial distance on service satisfaction

Ruoyu Yu, Zelin Tong, Haowen Xiao

Journal Of Hospitality And Tourism Management，Vol. 54

DOI

2023

Understanding damage to and reparation of brand trust: a closer look at image congruity in the context of negative publicity

Zelin Tong, Jingdan Feng, Fang Liu

Journal Of Product And Brand Management，Vol. 320, No. 10

DOI

2023

海南自贸港建设需求驱动下的“产教赛培”四维融合人才培养模式研究

王萍，童泽林，黄诗童，肖皓文

《财经高教研究》

2023

游戏化对绿色消费行为的负面溢出效应及应对策略

童泽林，李国城，肖皓文，王凯，冯竞丹

《南开管理评论》，Vol. 26, No. 2

2023

信息级联视角下网购产品排名对产品销量的影响：产品类型和产品价格的调节作用

刘启华，王丽，童泽林，李一然，张晓钰

《管理评论》，Vol. 35, No. 1

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2023

How counterfactual thinking affects willingness to consume green restaurant products: Mediating role of regret and moderating role of COVID-19 risk perception

Yibo Xie, Wenbin Ma, Zelin Tong

Journal of Hospitality and Tourism Management

DOI

2022

How scarcity influences home country consumers' attitudes toward the firm engaging in cross-border philanthropy? The role of perceived distributive justice

Zelin Tong, Fang Ma, Haowen Xiao, Perry Haan, Wenting Feng

International Marketing Review，Vol. 390, No. 4

DOI

2022

国家资源集聚能力对品牌跨国慈善行为评价的影响及捐赠框架策略：差序公正视角

童泽林，王凯，肖皓文，周玲，赵芸，孙彦

《南开管理评论》，No. 4

2022

A study to explore the impact of entrepreneur’s nonequilibrium of moral behavior on entrepreneur’s image evaluation

Jing Huang, Ruoyu Yu, Shengxiong Wen, Zelin Tong, Nan Zhou

Journal of Contemporary Marketing Science

DOI

2021

Effect of CSR contribution timing during COVID-19 pandemic on consumers' prepayment purchase intentions: Evidence from hospitality industry in China

Zelin Tong, Yibo Xie, Haowen Xiao

International Journal Of Hospitality Management，Vol. 97

DOI

2021

The Interaction of Facial Expression and Donor-Recipient Eye Contact in Donation Intentions: Based on the Intensity of Emotion

Zelin Tong, Mengjie Yi, Wenting Feng, Yinghao Yu, Diyi Liu, Jixuan Zhang

Frontiers In Psychology，Vol. 12

DOI

2021

Antecedents of smartphone brand switching: a push-pull-mooring framework

Junyun Liao, Muhua Li, Haiying Wei, Zelin Tong

Asia Pacific Journal Of Marketing And Logistics，Vol. 330, No. 70

DOI

2021

Good News or Bad News? How Message Framing Influences Consumers' Willingness to Buy Green Products

Zelin Tong, Diyi Liu, Fang Ma, Xiaobing Xu

Frontiers In Psychology，Vol. 11

DOI

2021

平台生态圈服务失败溢出效应及其机理研究

佘升翔，许浩然，童泽林

《经济与管理》，Vol. 35, No. 4

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2021

离岛免税购物政策对海南旅游消费的影响研究

童泽林

《价格理论与实践》，No. 9

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2021

网络公益平台捐款超越百分比设置对个人捐赠的影响

周玲，谢婷，于若愚，童泽林

《珞珈管理评论》

2020

Using Images of Eyes to Enhance Green Brand Purchase Intentions Through Green Brand Anthropomorphism Strategies: The Moderator Role of Facial Expression

Zelin Tong, Tingting Li, Jingdan Feng, Qin Zhang

Frontiers In Psychology，Vol. 11

DOI

2020

Dimension, Content, and Role of Platform Psychological Contract: Based on Online Ride-Hailing Users

Shengxiang She, Haoran Xu, Zehong Wu, Yunzhang Tian, Zelin Tong

Frontiers In Psychology，Vol. 11

DOI

2020

The Impact of Incomplete Faces of Spokes-Characters in Mobile Application Icon Designs on Brand Evaluations

Ning Zhang, Chunqun Liu, Zelin Tong, Nan Zhou, Yiting Hu

Frontiers In Psychology，Vol. 11

DOI

2020

消费者隐私关注研究述评与展望

谢毅，高充彦，童泽林

《外国经济与管理》，Vol. 42, No. 6

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2020

企业家慈善高曝光度对消费者企业评价的负面影响及扭转机制:中庸文化视角

童泽林，冯竞丹，冯文婷，谢毅，付景涛，傅国华

《南开管理评论》，Vol. 23, No. 4

2020

翔泰渔业:三产融合，向海而生

童泽林，王鑫鑫

《企业管理》

2020

用企业家精神扶贫的全要素模式：模式创新及管理启示

童泽林，冯竞丹，彭泗清

《广东财经大学学报》，Vol. 35, No. 1

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2020

Do consumers support the cross-border charitable activities as the same?

Zelin Tong, Tingting Li, Wenting Feng, Yuanyuan Zhou, Zhou Ling

Nankai Business Review International

DOI

2019

跨国慈善对东道国和来源国消费者品牌评价的影响:品牌国家实力视角

童泽林，周元元，周玲

《南开管理评论》

2019

企业家道德不均衡行为对企业家形象评价的探索性研究

黄静，文胜雄，童泽林，周南

《营销科学学报》

2019

社会规范诉求与消费者的环境保护行为:时间距离的影响

何昊，童泽林，黎建新

《长沙理工大学学报(社会科学版)》

DOI

2019

Employees' perceptions of corporate social responsibility and creativity: Employee engagement as a mediator

Zelin Tong, Liya Zhu, Ning Zhang, Lisher Livuza, Nan Zhou

Social Behavior and Personality An International Journal

DOI

2018

消费者敌意、善意和矛盾态度对消费者出国旅游意向的影响机制：文化接近性的调节作用

杨一翁，孙国辉，童泽林

《中央财经大学学报》，No. 6

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2018

产品线向下延伸中隔离技术的应用

张欣瑞，张欢，童泽林

《人力资源》

2018

产品微小属性对品牌评价的影响:基于产品核心价值视角

纪雪洪，张思敏，杨一翁，童泽林

《工程管理科技前沿》

2017

做有意思和有意义的文章

童泽林

《管理学报（湖北）》，Vol. 14, No. 1

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2017

社会化媒体营销新趋势

童泽林，闫梦，石明

《教育教学论坛》

2017

基于众包模式的虚拟人力资源奖励设计研究

冯小亮，李丹妮，童泽林，周玲

《中国人力资源开发》

2016

消费者对品牌慈善地域不一致行为的负面评价及其扭转机制

童泽林，王新刚，李丹妮，周玲，周南

《管理世界》，No. 1

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2016

时间价值转换对慈善参与意愿的影响研究

李祖兰，黎雄，王新刚，童泽林

《珞珈管理评论》

2016

公德和私德：企业家道德行为的内容结构及测量

童泽林，黄静

《统计与决策》，No. 7

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2016

年轻的力量

童泽林

《北京大学出版社》

2016

企业家道德行为对消费者购买意愿的权变影响

高晓路，童泽林，王新刚，闫梦

《中国人力资源开发》

2016

企业跨国慈善行为对消费者品牌评价的影响及管理沟通策略:道德情感视角

高晓路，童泽林

《营销科学学报》

2016

众包策略影响研究:奖金和时间的组合设计

李丹妮，冯小亮，王殿文，童泽林

《营销科学学报》

2016

年轻的力量：香港航空服务创新之路 = Young Change makers：the road to service innovation at Hong Kong airlines

童泽林

《北京大学出版社》

2015

企业家公德和私德行为的消费者反应：差序格局的文化影响

童泽林，黄静，张欣瑞，朱丽娅，周南

《管理世界》，No. 4

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2015

社会化商务：内涵、价值与驱动因素

童泽林，王钦

《世界社会科学》，No. 3

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2015

案例教学的思考研究

童泽林

《教育教学论坛》

2015

企业家前台化行为动机感知、消费者-品牌关系距离与公司品牌评价

张晓娟，王新刚，童泽林

《统计与决策》，No. 24

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2015

老品牌的年轻化

王钦，贾昌荣，童泽林

《清华管理评论》

2015

当过兵的企业家

闫梦，童泽林

《董事会》

2015

善用企业家“魅值”

童泽林

《董事会》

2014

首拓:从鏖战红海到畅游蓝海

童泽林

《企业管理》

2014

弘道惠企——企业家道德如何促进产品销售

童泽林，张欣瑞

《清华管理评论》

2014

应对企业家代言危机

童泽林

《董事会》

2014

简论道德领导的动力源泉与现实基础--进化论视角下的领导学解释

李拓，童泽林

《北京行政学院学报》，No. 5

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2014

企业家代言攻略

童泽林

《董事会》

2012

企业家声誉：理论机制、测量模型与研究展望

张晓娟，童泽林

《科技进步与对策》，Vol. 29, No. 24

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2012

负面情绪和说服策略对品牌关系再续意愿的影响

黄静，童泽林，张友恒，张晓娟

《心理学报》，Vol. 44, No. 8

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2012

社会企业家的内涵及其合法性机制

张晓娟，童泽林

《中国商论》

2012

企业领导者道德对促升新产品购买意愿的影响

童泽林

《武汉大学》

2011

企业家前台行为偏离的分类界定及测量

黄静，童泽林，王新刚

《商业经济与管理》，No. 11

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2011

企业家社会责任道德发展观：基于本土文化的解读

黄静，王新刚，童泽林

《统计与决策》，No. 21

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2011

中小企业领导者声誉对客户购买意愿的影响

黄静，王新刚，童泽林

《珞珈管理评论》

2009

平衡记分卡理论应用于高校绩效管理的探索

童泽林

《中南民族大学》

2008

我国民办高校发展趋势——基于五力模型理论的分析

童泽林

《边疆经济与文化》

精选作品

期刊论文

企业社会责任、媒体关注与财务绩效——基于平台型企业视角的分析

When is AI service better? The effect of AI service time on customer acceptance in diverse cultures

Digital orientation and export performance: mediating role of channel effectiveness and boundary condition of firm size in digital export era

Dilemmas in New‐Age Mobile Internet Advertising of Sustainability Luxury: How Moral Blackmail Influences Willingness to Consume Sustainable Luxury Goods

How the frequency of hotels’ donations to sustainability initiatives affects tourists’ brand attitudes: The mediating role of goal focus

Sustainable Luxury in the New Age of Algorithm: Influence Mechanism of Algorithm on Sustainable Luxury Consumption

The effects of second-order climate beliefs on environmental communication behavior: The mediating role of environmental discussion efficacy

Digital CSR impact on Chinese auto brands: Mediating and moderating customer satisfaction and engagement

Artificial Intelligence or Human Service, Which Customer Service Failure Is More Unforgivable? A Counterfactual Thinking Perspective

Effects of COVID-19 pandemic areas on green hotel consumption: exploring the congruence effect between location and timing

Trapped by AI Recommendation: How Identity Concerns Reduce Variety-Seeking Behavior

How counterfactual thinking and gamification influence green tourism consumption intention: a case study based on the role-playing game design of 'Journey to the West'

The intention to adopt photovoltaic systems: integrating behavioral theories with mediation-moderation analysis

Informational or emotional? The influencing mechanism of digital corporate social responsibility related interactive content on product purchase intention

Influence of consumer satisfaction on brand allegiance: An empirical investigation in Pakistan's safety and luxury automobile sector

企业英雄行为与信息来源对消费者企业评价的影响及作用机制

企业家经营失败后的自嘲行为对消费者企业评价的影响及机制

The influence of brands’ internationalization degree on consumers’ attitudes toward cross-border philanthropy: based on theory of legitimacy

A counterfactual thinking perspective of moral licensing effect in machine-driven communication: An example of natural language processing chatbot developed based on WeChat API

Effects of the spatial environment on tourists' willingness to adopt robot services

The downside of artificial intelligence (AI) in green choices: How AI recommender systems decrease green consumption

Corporate social responsibility and firm performance

How should cities communicate? The interaction effect of city stereotypes and advertising language on travel intention

Close or distant? The impacts of robot services and spatial distance on service satisfaction

Understanding damage to and reparation of brand trust: a closer look at image congruity in the context of negative publicity

海南自贸港建设需求驱动下的“产教赛培”四维融合人才培养模式研究

游戏化对绿色消费行为的负面溢出效应及应对策略

信息级联视角下网购产品排名对产品销量的影响：产品类型和产品价格的调节作用

How counterfactual thinking affects willingness to consume green restaurant products: Mediating role of regret and moderating role of COVID-19 risk perception

How scarcity influences home country consumers' attitudes toward the firm engaging in cross-border philanthropy? The role of perceived distributive justice

国家资源集聚能力对品牌跨国慈善行为评价的影响及捐赠框架策略：差序公正视角

A study to explore the impact of entrepreneur’s nonequilibrium of moral behavior on entrepreneur’s image evaluation

Effect of CSR contribution timing during COVID-19 pandemic on consumers' prepayment purchase intentions: Evidence from hospitality industry in China

The Interaction of Facial Expression and Donor-Recipient Eye Contact in Donation Intentions: Based on the Intensity of Emotion

Antecedents of smartphone brand switching: a push-pull-mooring framework

Good News or Bad News? How Message Framing Influences Consumers' Willingness to Buy Green Products

平台生态圈服务失败溢出效应及其机理研究

离岛免税购物政策对海南旅游消费的影响研究

网络公益平台捐款超越百分比设置对个人捐赠的影响

Using Images of Eyes to Enhance Green Brand Purchase Intentions Through Green Brand Anthropomorphism Strategies: The Moderator Role of Facial Expression

Dimension, Content, and Role of Platform Psychological Contract: Based on Online Ride-Hailing Users

The Impact of Incomplete Faces of Spokes-Characters in Mobile Application Icon Designs on Brand Evaluations

消费者隐私关注研究述评与展望

企业家慈善高曝光度对消费者企业评价的负面影响及扭转机制:中庸文化视角

翔泰渔业:三产融合，向海而生

用企业家精神扶贫的全要素模式：模式创新及管理启示

Do consumers support the cross-border charitable activities as the same?

跨国慈善对东道国和来源国消费者品牌评价的影响:品牌国家实力视角

企业家道德不均衡行为对企业家形象评价的探索性研究

社会规范诉求与消费者的环境保护行为:时间距离的影响

Employees' perceptions of corporate social responsibility and creativity: Employee engagement as a mediator

消费者敌意、善意和矛盾态度对消费者出国旅游意向的影响机制：文化接近性的调节作用

产品线向下延伸中隔离技术的应用

产品微小属性对品牌评价的影响:基于产品核心价值视角

做有意思和有意义的文章

社会化媒体营销新趋势

基于众包模式的虚拟人力资源奖励设计研究

消费者对品牌慈善地域不一致行为的负面评价及其扭转机制

时间价值转换对慈善参与意愿的影响研究

公德和私德：企业家道德行为的内容结构及测量

年轻的力量

企业家道德行为对消费者购买意愿的权变影响

企业跨国慈善行为对消费者品牌评价的影响及管理沟通策略:道德情感视角

众包策略影响研究:奖金和时间的组合设计

年轻的力量：香港航空服务创新之路 = Young Change makers：the road to service innovation at Hong Kong airlines

企业家公德和私德行为的消费者反应：差序格局的文化影响

社会化商务：内涵、价值与驱动因素

案例教学的思考研究

企业家前台化行为动机感知、消费者-品牌关系距离与公司品牌评价

老品牌的年轻化

当过兵的企业家

善用企业家“魅值”

首拓:从鏖战红海到畅游蓝海

弘道惠企——企业家道德如何促进产品销售

应对企业家代言危机

简论道德领导的动力源泉与现实基础--进化论视角下的领导学解释

企业家代言攻略

企业家声誉：理论机制、测量模型与研究展望