Howconsumervalue2025How consumer value co-creation builds brand advocacy: the role of brand-self distance and brand familiarityZhengpei Wang, Xue YangMarketing Intelligence & PlanningDOI
Buildingbrandloyalty2025Building brand loyalty through value co-creation practices in brand communities: the role of affective commitment and psychological brand ownershipZhengpei Wang, Xue YangJournal Of Research In Interactive Marketing，Vol. 190, No. 20DOI
Under-standingbackers2019Understanding backers' funding intention in reward crowdfunding: An elaboration likelihood perspectiveZhengpei Wang, Xue YangTechnology In Society，Vol. 58DOI
Relation-shipvaluebased2016Relationship value based on customer equity influences on online group-buying customer loyaltyRuijin Zhang, Guoxin Li, Zhengpei Wang, Haiyan WangJournal Of Business Research，Vol. 69, No. 9DOI