马骋｜青岛大学｜学者主页

2026

Assessing blockchain applications in platform supply chain financing: when is it wise?

Cheng Ma, Yaning Zhuang, Qi Sun, Xuexin Li, Jifeng Cao, Jingxuan Zhang

International Transactions In Operational Research

DOI

2025

Navigating the double-edged sword: how does big data affect firm innovation under different investment combinations?

Cheng Ma, Shuming Ren

Asian Journal Of Technology Innovation，Vol. 330, No. 10

DOI

2023

Agency, Reselling, or Hybrid: Strategic Channel Selection in a Green Supply Chain

Yumin Fu, Jianyun Wu, Cheng Ma, Xiaoyu Fu

Sustainability，Vol. 15, No. 3

DOI

2023

Strategic selling agreement and information management under leakage in an e-commerce supply chain

Cheng Ma, Qi Sun, Mingyue Xu, Yuankang Dai, Mianlun Zhang

Electronic Commerce Research and Applications

DOI

2022

Procurement Strategies and Auction Mechanism for Heterogeneous Service Providers in a Service Supply Chain

Jifeng Cao, Cheng Ma

Sustainability，Vol. 14, No. 15

DOI

2022

Financing format selection for electronic business platforms with a capital-constrained e-tailer

Cheng Ma, Yuankang Dai, Zhongfei Li

Transportation Research Part E-Logistics And Transportation Review，Vol. 162

DOI

2022

Green Transformation of Anti-Epidemic Supplies in the Post-Pandemic Era: An Evolutionary Approach

Xiao Han, Cheng Ma, Hongwei Gao, Ye Gao, Xue Yang

International Journal of Environmental Research and Public Health

DOI

2022

An upper bound on the minimum rank of a symmetric Toeplitz matrix completion problem

Yi Xu, Xihong Yan, Jiahao Guo, Cheng Ma

Optimization

DOI

2021

基于风险偏好的供应链企业社会责任投入与定价策略研究

孙琦，马骋，柏庆国

《运筹与管理》，Vol. 30, No. 4

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2021

企业社会责任下碳减排优化策略与协调机制研究

林欢，马骋，孙琦，李丹

《运筹与管理》，Vol. 30, No. 1

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2021

Low-carbon consumption with government subsidy under asymmetric carbon emission information

Cheng Ma, Hongguo Yang, Weiping Zhang, Shuai Huang

Journal of Cleaner Production

DOI

2020

Decentralized Supply Chains under Random Price-Dependent Demand: Noncooperative Equilibria vs. Coordination with Cost-Sharing Contracts

Yanpeng Sun, Cheng Ma, Qi Sun

Mathematical Problems in Engineering

DOI

2019

Optimal pricing in mass customization supply chains with risk-averse agents and retail competition

Tsan-Ming Choi, Cheng Ma, Bin Shen, Qi Sun

Omega-International Journal Of Management Science，Vol. 88

DOI

2019

多层供应链外包模式的选择及其协调

王绪金，马骋

《中国管理科学》，No. 8

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2018

A new exact penalty function method for nonlinear programming problems

Cheng Ma

ScienceAsia

DOI

2016

Auction and contracting mechanisms for channel coordination with consideration of participants' risk attitudes

Cheng Ma, Y. C. E. Lee, Chi Kin Chan, Wei Yan

Journal of Industrial and Management Optimization

DOI

2016

Channel selection and retailer dual-channel coordination in the e-commerce context

Tingting Liu, Qing Xu, Cheng Ma

International Journal of Modelling and Simulation

DOI

2016

Auction and contracting mechanisms for channel coordination with exponential demand functions

Wei Liang Guo, Cheng Ma

International Journal of Modelling and Simulation

DOI

2015

电子商务环境下双渠道供应链的制造商分销渠道选择

董志刚，徐庆，马骋

《系统工程》

2015

On an exact penalty function method for nonlinear mixed discrete programming problems and its applications in search engine advertising problems

Cheng Ma, Liansheng Zhang

Applied Mathematics and Computation

DOI

2015

Search-Based Advertising Auctions With Choice-Based Budget Constraint

Tsan‐Ming Choi, Xun Li, Cheng Ma

IEEE Transactions on Systems Man and Cybernetics Systems

DOI

2013

A new class of exact penalty functions and penalty algorithms

Changyu Wang, Cheng Ma, Jinchuan Zhou

Journal of Global Optimization

DOI

马骋

精选作品

期刊论文

Assessing blockchain applications in platform supply chain financing: when is it wise?

Navigating the double-edged sword: how does big data affect firm innovation under different investment combinations?

Agency, Reselling, or Hybrid: Strategic Channel Selection in a Green Supply Chain

Strategic selling agreement and information management under leakage in an e-commerce supply chain

Procurement Strategies and Auction Mechanism for Heterogeneous Service Providers in a Service Supply Chain

Financing format selection for electronic business platforms with a capital-constrained e-tailer

Green Transformation of Anti-Epidemic Supplies in the Post-Pandemic Era: An Evolutionary Approach

An upper bound on the minimum rank of a symmetric Toeplitz matrix completion problem

基于风险偏好的供应链企业社会责任投入与定价策略研究

企业社会责任下碳减排优化策略与协调机制研究

Low-carbon consumption with government subsidy under asymmetric carbon emission information

Decentralized Supply Chains under Random Price-Dependent Demand: Noncooperative Equilibria vs. Coordination with Cost-Sharing Contracts

Optimal pricing in mass customization supply chains with risk-averse agents and retail competition

多层供应链外包模式的选择及其协调

A new exact penalty function method for nonlinear programming problems

Auction and contracting mechanisms for channel coordination with consideration of participants' risk attitudes

Channel selection and retailer dual-channel coordination in the e-commerce context

Auction and contracting mechanisms for channel coordination with exponential demand functions

电子商务环境下双渠道供应链的制造商分销渠道选择

On an exact penalty function method for nonlinear mixed discrete programming problems and its applications in search engine advertising problems

Search-Based Advertising Auctions With Choice-Based Budget Constraint

A new class of exact penalty functions and penalty algorithms

研究方向