李治文｜江苏大学｜学者主页

2026

Platform Data Transaction and Government Regulation Under Users' Personal Data Use Authorization Mechanism

Zhiwen Li, Jing Li, Miao Qi, Zhiwei Chen

Journal Of Theoretical And Applied Electronic Commerce Research，Vol. 21, No. 1

DOI

2026

Optimal pricing and livestreaming selling decisions under duopoly competition: an influencer marketing perspective

Xiao Lei, Zhiwen Li, Qing-Guo Bai, Xiaohua Han

International Journal of Production Research

DOI

2026

Research on the mechanism how consumer expected regret affects market access for pirated information products

Jia Xue, Peng Gao, Youshi He, Zhiwen Li, Hanyang Xu

PLoS ONE

DOI

2025

Multimarket contact, cross-market externalities and platform competition

Eric Darmon, Thomas Le Texier, Zhiwen Li, Thierry Penard

Information Economics And Policy，Vol. 71

DOI

2025

The impact of strategic influencer interaction styles on consumer decision-making: An elaboration likelihood model perspective

Zhiwen Li, Prince Owusu, Baojiao Wang, Fang Lu

Journal Of Retailing And Consumer Services，Vol. 87

DOI

2025

Integrating game theory and data-driven optimization models for online retailers with reusable packaging adoption

Xianhao Xu, Ruiting Yue, Bingnan Yang, Zhiwen Li

Journal Of Retailing And Consumer Services，Vol. 84

DOI

2025

[Review] EXPLORING PERCEPTION OF PLATFORM LANGUAGE ON DECISION MAKING: A COGNITIVE LOAD PERSPECTIVE

Zhiwen Li, Owusu Prince, Baojiao Wang, Thomas Le Texier, Stephen Addai-Dansoh

Journal Of Electronic Commerce Research，Vol. 26, No. 1

2025

Optimizing consumer engagement and repurchase intentions: The role of strategic post-purchase communication

Prince Owusu, Zhiwen Li, Akoto Yaw Omari-Sasu

Journal Of Retailing And Consumer Services，Vol. 82

DOI

2025

Consumer response to E-commerce service failure: Leveraging repurchase intentions through strategic recovery policies

Prince Owusu, Zhiwen Li, Isaac Adjei Mensah, Akoto Yaw Omari-Sasu

Journal Of Retailing And Consumer Services，Vol. 82

DOI

2024

Reusable packaging adoption in e-commerce markets with green consumers: An evolutionary game analysis

Ruiting Yue, Xianhao Xu, Zhiwen Li, Qingguo Bai

Journal Of Retailing And Consumer Services，Vol. 81

DOI

2024

Simultaneous or Sequential? Supplier Product Launch Strategy through E-Commerce Channels with Different Models

Zhiwen Li, Baojiao Wang, Yeting Wu

Journal Of Theoretical And Applied Electronic Commerce Research，Vol. 19, No. 3

DOI

2024

Live streaming selling strategies of online retailers with spillover effects☆

Zhiwen Li, Dongsheng Liu, Jiankang Zhang, Pei Wang, Xu Guan

Electronic Commerce Research And Applications，Vol. 63

DOI

2024

自定义还是默认？平台多点竞争中跨市场服务提供策略研究

王保骄，李治文，卢艺，熊强

《中国管理科学》，Vol. 32, No. 12

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2024

Maximizing the profit of omnichannel closed-loop supply chains with mean-variance criteria

Jian-Teng Xu, Qing-Guo Bai, Zhiwen Li, Lili Zhao

Computers & electrical engineering

DOI

2023

Implications of information sharing on blockchain adoption in reducing carbon emissions: A mean-variance analysis

Zhiwen Li, Xianhao Xu, Qingguo Bai, Cheng Chen, Hongwei Wang, Peng Xia

Transportation Research Part E-Logistics And Transportation Review，Vol. 178

DOI

2023

Optimal joint decision of information disclosure and ordering in a blockchain-enabled luxury supply chain

Zhiwen Li, Xianhao Xu, Qingguo Bai, Cheng Chen

Annals Of Operations Research，Vol. 3290, No. 12

DOI

2023

Shipping before order making: Optimal shipping quantity and pricing decisions under uncertain demand

Xianhao Xu, Cheng Chen, Bipan Zou, Hongwei Wang, Zhiwen Li

Transportation Research Part E-Logistics And Transportation Review，Vol. 169

DOI

2023

相互阻击还是相互克制？平台多点竞争策略研究

李治文，王保骄，卢艺

《中国管理科学》，Vol. 31, No. 12

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2022

拍卖方策略与投标者跳跃式报价——基于在线收藏品拍卖的实证研究

李治文，王绍波

《管理评论》，Vol. 34, No. 11

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2022

Optimal shipping quantity, product pricing strategies and carbon emissions of online retailers under a new logistics mode

Cheng Chen, Bipan Zou, Xianhao Xu, Ye-Ming Gong, Zhiwen Li

Journal of Cleaner Production

DOI

2021

Online purchase intention in Chinese social commerce platforms: Being emotional or rational?

Umair Akram, Muhammad Junaid, Abaid Ullah Zafar, Zhiwen Li, Mingyue Fan

Journal Of Retailing And Consumer Services，Vol. 63

DOI

2021

The interplay between blockchain adoption and channel selection in combating counterfeits

Zhiwen Li, Xianhao Xu, Qingguo Bai, Xu Guan, Kuan Zeng

Transportation Research Part E-Logistics And Transportation Review，Vol. 155

DOI

2021

Optimal decision of multiobjective and multiperiod anticipatory shipping under uncertain demand: A data-driven framework

Cheng Chen, Xianhao Xu, Bipan Zou, Hong-Xia Peng, Zhiwen Li

Computers & industrial engineering

DOI

2020

管理类专业来华留学生培养实践探索

李治文

《江苏科技信息》

2020

平台匹配规则对B2B交易的影响

李治文，马志强，熊强，何有世

《系统管理学报》，Vol. 29, No. 2

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2020

数字货币对传统货币金融体系的效应影响机制研究

李治文，庄雷，赵成国

《经济师》

2020

CUSTOMER EXPERIENCE OF MULTI-SERVICE PLATFORM: THE MEDIATING ROLE BETWEEN BRAND EXTENSION STRATEGY AND BRAND IMAGE

Daniel Hermawan, Theresia Gunawan, Zhiwen Li

Dinasti International Journal of Management Science

DOI

2020

Estimating the Moderating Effect of Demographic Variables in B2B Ecommerce Adoption in Ghana

Anthony Akai Acheampong Otoo, Zhiwen Li, Maxwell Opuni Antwi

International Journal of Scientific Research in Science and Technology

DOI

2019

线上线下企业共生演化与生鲜电商发展——易果生鲜生态系统的案例

田刚，吴英琳，李治文

《西北农林科技大学学报(社会科学版)》，Vol. 19, No. 4

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2019

Influence of Organisational Factors on E-Business Value and E-Commerce Adoption

Anthony Akai Acheampong Otoo, Zhiwen Li, Charles Oduro Acheampong Otoo, Maxwell Opuni Antwi

International Journal of Scientific Research in Science Engineering and Technology

DOI

2019

Business Value and E-Commerce Adoption

Anthony Akai Acheampong Otoo, Zhiwen Li, Charles Oduro Acheampong Otoo, Maxwell Opuni Antwi

International Journal of Scientific Research in Computer Science Engineering and Information Technology

DOI

2018

平台企业横向合并下歧视定价策略比较研究

李治文，韩启然，熊强

《商业研究》，No. 5

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2018

生鲜农产品电商企业技术效率及其影响因素分析-基于改进DEA方法与Tobit模型

田刚，张蒙，李治文

《湖南农业大学学报：社会科学版》，Vol. 19, No. 5

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2018

搜索成本对B2B交易的影响研究——基于上游企业主导搜索的分析

李治文，马志强，熊强，田刚

《运筹与管理》，Vol. 27, No. 2

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2018

互联网平台排他性条款下服务质量差异对双边定价策略及社会福利的影响

李治文，韩启然，熊强

《产经评论》，Vol. 9, No. 4

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2017

用户质量对平台定价策略的影响研究

李治文，金娥，熊强

《软科学》，Vol. 31, No. 3

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2016

基于在线评论信息挖掘的动态用户偏好模型构建

李金海，何有世，马云蕾，李治文

《情报杂志》，Vol. 35, No. 9

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2015

大数据背景下客户信息质量管理成熟度模型

谢刚，冯缨，李治文

《中国流通经济》，Vol. 29, No. 5

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2015

大数据时代基于在线评论挖掘的企业网络口碑危机预警研究

李治文，李金海何有世马云蕾李烁朋李治文

《情报杂志》，Vol. 34, No. 2

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2014

网络信息系统中信息安全防御资源分配策略分析——基于约束理论视角

李治文，熊强仲伟俊李治文

《运筹与管理》，Vol. 23, No. 3

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2012

The Role of Quantitative and Qualitative Network Effects in B2B Platform Competition

Zhiwen Li, Thierry Pénard

Managerial and Decision Economics

DOI

2007

纵向垄断市场下信息分享对定价决策权威的影响

李治文，罗定提，钟德强，仲伟俊

《系统工程》

2007

定价决策权威对合作策略选择的影响分析

李治文，罗定提，李静宏

《系统工程理论与实践》，Vol. 27, No. 3

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精选作品

期刊论文

Platform Data Transaction and Government Regulation Under Users' Personal Data Use Authorization Mechanism

Optimal pricing and livestreaming selling decisions under duopoly competition: an influencer marketing perspective

Research on the mechanism how consumer expected regret affects market access for pirated information products

Multimarket contact, cross-market externalities and platform competition

The impact of strategic influencer interaction styles on consumer decision-making: An elaboration likelihood model perspective

Integrating game theory and data-driven optimization models for online retailers with reusable packaging adoption

[Review] EXPLORING PERCEPTION OF PLATFORM LANGUAGE ON DECISION MAKING: A COGNITIVE LOAD PERSPECTIVE

Optimizing consumer engagement and repurchase intentions: The role of strategic post-purchase communication

Consumer response to E-commerce service failure: Leveraging repurchase intentions through strategic recovery policies

Reusable packaging adoption in e-commerce markets with green consumers: An evolutionary game analysis

Simultaneous or Sequential? Supplier Product Launch Strategy through E-Commerce Channels with Different Models

Live streaming selling strategies of online retailers with spillover effects☆

自定义还是默认？平台多点竞争中跨市场服务提供策略研究

Maximizing the profit of omnichannel closed-loop supply chains with mean-variance criteria

Implications of information sharing on blockchain adoption in reducing carbon emissions: A mean-variance analysis

Optimal joint decision of information disclosure and ordering in a blockchain-enabled luxury supply chain

Shipping before order making: Optimal shipping quantity and pricing decisions under uncertain demand

相互阻击还是相互克制？平台多点竞争策略研究

拍卖方策略与投标者跳跃式报价——基于在线收藏品拍卖的实证研究

Optimal shipping quantity, product pricing strategies and carbon emissions of online retailers under a new logistics mode

Online purchase intention in Chinese social commerce platforms: Being emotional or rational?

The interplay between blockchain adoption and channel selection in combating counterfeits

Optimal decision of multiobjective and multiperiod anticipatory shipping under uncertain demand: A data-driven framework

管理类专业来华留学生培养实践探索

平台匹配规则对B2B交易的影响

数字货币对传统货币金融体系的效应影响机制研究

CUSTOMER EXPERIENCE OF MULTI-SERVICE PLATFORM: THE MEDIATING ROLE BETWEEN BRAND EXTENSION STRATEGY AND BRAND IMAGE

Estimating the Moderating Effect of Demographic Variables in B2B Ecommerce Adoption in Ghana

线上线下企业共生演化与生鲜电商发展——易果生鲜生态系统的案例

Influence of Organisational Factors on E-Business Value and E-Commerce Adoption

Business Value and E-Commerce Adoption

平台企业横向合并下歧视定价策略比较研究

生鲜农产品电商企业技术效率及其影响因素分析-基于改进DEA方法与Tobit模型

搜索成本对B2B交易的影响研究——基于上游企业主导搜索的分析

互联网平台排他性条款下服务质量差异对双边定价策略及社会福利的影响

用户质量对平台定价策略的影响研究

基于在线评论信息挖掘的动态用户偏好模型构建

大数据背景下客户信息质量管理成熟度模型

大数据时代基于在线评论挖掘的企业网络口碑危机预警研究

网络信息系统中信息安全防御资源分配策略分析——基于约束理论视角

The Role of Quantitative and Qualitative Network Effects in B2B Platform Competition

纵向垄断市场下信息分享对定价决策权威的影响

定价决策权威对合作策略选择的影响分析

研究方向