百晓学者学者目录

孙小雯

讲师,广东第二师范学院

精选作品

期刊论文

2026

An RFM-based Customer Segmentation Method for E-commerce Using K-means Clustering

Xiaowen Sun, Qing Xia

Journal of the Association for Information Systems

2025

Research on a Joint Strategy of Advance Selling and resalable returns based on arrival rate and value perception function

Xiaowen Sun

2024

Enhancing capital market efficiency: The role of data assets disclosure in reducing stock price synchronicity

Xiaowen Sun, Zhenhua Du

International Review Of Economics & Finance,Vol. 94

2022

On attribute importance measure and its application to supplier selection

Xiaowen Sun, Li-Min Sun

International Journal of Machine Learning and Cybernetics

2022

Research on the Joint Strategy of Advance Selling and Resalable Return for Upgrading Products

Xiaowen Sun, Qing Xia

IEEE International Conference on Industrial Engineering and Engineering Management

2021

Advance Selling Strategy for Risk-averse Strategic Customers

Xiaowen Sun, Li-Min Sun

IEEE International Conference on Industrial Engineering and Engineering Management

2020

Joint Strategy of Advance Selling and Resalable Returns for Fashion Products

Xiaowen Sun, Yuanchun Chen

IEEE International Conference on Industrial Engineering and Engineering Management

2019

多渠道产品定价存在的问题及对策分析——基于战略消费者理论

孙小雯,方艳丽

《商业经济研究》,No. 11

2018

在线评论的呈现次序对消费者购买意愿的影响研究

李俊文,余志成,孙小雯,洪钰莹,罗致远

《现代商贸工业》

会议论文

2023

Pricing Strategy for Products with Pre-sales and Buyback

Qing Xia, Xiaowen Sun

Proceedings of 5th Management Science Informatization and Economic Innovation Development Conference(MSIEID 2023)

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