沈俏蔚｜北京大学｜学者主页

期刊论文

2026

The Ripple Effect of Platform Quality Controls in a Submarket: Evidence from a Secondhand Marketplace

Feng Yu, Hui Li, Qiaowei Shen

Marketing Science

DOI

2025

数智时代营销科技治理的挑战与机遇：文献综述与研究展望

沈俏蔚，张颖婕，李奕霖，王翀，刘宏举

《经济管理学刊》

DOI

2025

生成式人工智能在营销创新中的应用与研究展望

沈俏蔚，胡丹琪，解海天

《中国科学基金》

2025

Generative AI in Marketing Innovation：Applications and Research Outlook

Qiaowei Shen, Danqi Hu, Haitian Xie

Bulletin of National Natural Science Foundation of China

DOI

2022

Antecedents and Consequences of Gift-Receiving in Livestreaming: An Exploratory Study

Xuejing Ma, Hongju Liu, Qiaowei Shen

Journal Of Interactive Marketing，Vol. 570, No. 3

DOI

2022

Frenemies: Corporate Advertising Under Common Ownership

Ruichang Lu, Qiaowei Shen, Tenghui Wang, Xiaojun Zhang

Management Science，Vol. 680, No. 60

DOI

2022

分糕还是做饼：行业可持续演化中新品的市场教育作用

杨广鑫，沈俏蔚

《管理科学》，Vol. 35, No. 4

下载原文

2022

How perceived personalities of earlier contributors influence the How perceived personalities of earlier contributors influence the content generation on online knowledge-sharing platforms? content generation on online knowledge-sharing platforms?

Yu Feng, Cong-ren Wang, Qiaowei Shen

2021

Stimulating Consumption at Low Budget: Evidence from a Large-Scale Policy Experiment Amid the COVID-19 Pandemic

Qiao Liu, Qiaowei Shen, Zhenghua Li, Shu Chen

Management Science，Vol. 670, No. 12

DOI

2021

Dynamic Resource Allocation on Multi-Category Two-Sided Platforms

Hui Li, Qiaowei Shen, Yakov Bart

Management Science，Vol. 670, No. 2

DOI

2021

万物互联时代的大数据营销创新专栏介绍

沈俏蔚，李季，孙亚程，邹鹏

《管理科学》，Vol. 34, No. 5

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2019

社交网络中用户关注类型与发帖类型对发帖行为的影响

周静，沈俏蔚，涂平，王汉生

《管理科学》，Vol. 32, No. 2

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2018

Behavior-Based Advertising

Qiaowei Shen, J. Miguel Villas-Boas

Management Science，Vol. 640, No. 50

DOI

2018

Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon

Hui Li, Qiaowei Shen, Yakov Bart

Management Science，Vol. 640, No. 40

DOI

2017

原创还是转发——基于社交媒体UGC的交互效用研究

周静，沈俏蔚，涂平，王汉生

《营销科学学报》

2015

Upselling versus Upsetting Customers ? A Model of Intrinsic and Extrinsic Incentives ∗

J. Ni, Qiaowei Shen, Ting Zhu

2014

A Dynamic Model of Entry and Exit in a Growing Industry

Qiaowei Shen

Marketing Science，Vol. 330, No. 50

DOI

2014

McDonald's and KFC in China: Competitors or Companions?

Qiaowei Shen, Ping Xiao

Marketing Science

DOI

2014

Demand Uncertainty, Dynamic Learning and Exit in Competitive Markets

Qiaowei Shen, Hong-Ju Liu

2014

Entry- and Sunk-Cost Spillovers from the Rival: Evidence from Entry and Expansion of KFC and Mcdonald's in Chinese Cities

Aamir Rafique Hashmi, Ping Xiao, Qiaowei Shen

DOI

2014

The Influence of Dynamic Pricing on Consumers’ Electricity Saving Behaviors: Evidences From the Baltimore Gas and Electric Company’s (BGE) Pilot Program

Peng-Fei Liu, J. Ni, Qiaowei Shen

2010

Strategic Entry Before Demand Takes Off

Qiaowei Shen, J. Miguel Villas-Boas

Management Science，Vol. 560, No. 8

DOI

2008

Industry dynamics with strategic entry and exit

Qiaowei Shen

预印本

2024

The Linguistic Signature of Digital Persona: How Perceptions of Personality in Online Interactions Influences Engagement

Feng Yu, Cong Wang, Qiaowei Shen

SSRN Electronic Journal

DOI

2024

Spotlight on Generosity: The Impact of Highest Patronage Amounts in Digital Content Monetization

Xuejing Ma, Hongju Liu, Qiaowei Shen, Sha Yang

SSRN Electronic Journal

DOI

2021

Quantity vs Variety: Non-Cooperative Content Production on Online Knowledge Sharing Platforms

Maiju Guo, Jian Ni, Qiaowei Shen, Yan Xu

SSRN Electronic Journal

DOI

2020

Beyond Showrooming: Category Expansion from Offline Stores

Shuwen Jiang, Xing Li, Qiaowei Shen

SSRN Electronic Journal

DOI

沈俏蔚

精选作品

期刊论文

The Ripple Effect of Platform Quality Controls in a Submarket: Evidence from a Secondhand Marketplace

数智时代营销科技治理的挑战与机遇：文献综述与研究展望

生成式人工智能在营销创新中的应用与研究展望

Generative AI in Marketing Innovation：Applications and Research Outlook

Antecedents and Consequences of Gift-Receiving in Livestreaming: An Exploratory Study

Frenemies: Corporate Advertising Under Common Ownership

分糕还是做饼：行业可持续演化中新品的市场教育作用

How perceived personalities of earlier contributors influence the How perceived personalities of earlier contributors influence the content generation on online knowledge-sharing platforms? content generation on online knowledge-sharing platforms?

Stimulating Consumption at Low Budget: Evidence from a Large-Scale Policy Experiment Amid the COVID-19 Pandemic

Dynamic Resource Allocation on Multi-Category Two-Sided Platforms

万物互联时代的大数据营销创新专栏介绍

社交网络中用户关注类型与发帖类型对发帖行为的影响

Behavior-Based Advertising

Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon

原创还是转发——基于社交媒体UGC的交互效用研究

Upselling versus Upsetting Customers ? A Model of Intrinsic and Extrinsic Incentives ∗

A Dynamic Model of Entry and Exit in a Growing Industry

McDonald's and KFC in China: Competitors or Companions?

Demand Uncertainty, Dynamic Learning and Exit in Competitive Markets

Entry- and Sunk-Cost Spillovers from the Rival: Evidence from Entry and Expansion of KFC and Mcdonald's in Chinese Cities

The Influence of Dynamic Pricing on Consumers’ Electricity Saving Behaviors: Evidences From the Baltimore Gas and Electric Company’s (BGE) Pilot Program

Strategic Entry Before Demand Takes Off

Industry dynamics with strategic entry and exit

预印本

The Linguistic Signature of Digital Persona: How Perceptions of Personality in Online Interactions Influences Engagement

Spotlight on Generosity: The Impact of Highest Patronage Amounts in Digital Content Monetization

Quantity vs Variety: Non-Cooperative Content Production on Online Knowledge Sharing Platforms

Beyond Showrooming: Category Expansion from Offline Stores

研究方向