杨晶｜南京财经大学｜学者主页

2026

Uncovering the Causal Asymmetry of Streamer Discourse in Rural Promotional Livestreaming via LDA and fsQCA

Feiran Liang, Xiang Shu, Jing Yang, Yujie Yu, Xiaoting Wu, Lizhen Yu, Kun Lin, Huiru Li

Journal of the Association for Information Systems

2026

Platform differences in live-streaming commerce: The Role of task-technology fit and social-technology fit in driving consumer engagement and purchase decisions

Jing Yang, Meng-Tian Jiang, Eunsin Joo

Journal of Marketing Communications

DOI

2024

人云亦云抑或独树一帜？——基于风险感知视角的不确定性与分析师羊群行为

杨晶，游家兴，熊艳

《管理评论》，Vol. 36, No. 3

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2023

HUMAN VS. VIRTUAL INFLUENCERS: EXPLAINING THE EFFECTIVENESS OF DIFFERENT TYPES OF INFLUENCERS THROUGH THE LENS OF UNCANNY VALLEY AND PARASOCIAL RELATIONSHIP

M. Rheu, Eunsin Joo, Jing Yang

Global Fashion Management Conference

DOI

2023

Preparing for the New Era of Artificial Intelligence: My Experience of Teaching “Artificial Intelligence in Advertising”

Jing Yang

Journal of Advertising Education

DOI

2023

“Authentic Warmth in These Uncertain Times”: The Impact of Authenticity in COVID-19 Advertising on Brand Warmth and Consumer Responses

Jing Yang, Meng-Tian Jiang, Taeyoung Kim

DOI

2022

Why online consumers have the urge to buy impulsively: roles of serendipity, trust and flow experience

Zheshi Bao, Jing Yang

Management Decision，Vol. 600, No. 12

DOI

2022

Scientific collaboration networks and firm innovation: the contingent impact of a dynamic environment

Jing Yang, Jing Zhang, Deming Zeng

Management Decision

DOI

2022

The Effect of Hedonic Presentation on Consumers’ Willingness to Pay and Purchase Intention for Minimally Branded Products Online

Jing Yang, Juan Mundel, Patricia Huddleston, B. Behe

Journal of Promotion Management

DOI

2022

Hispanics’ Response to Ethnic Targeting Ads for Unhealthy Products: Examining the Roles of Endorser Identification and Endorser–Product Matchup

Juan Mundel, Jing Yang

Journal of Interactive Advertising

DOI

2022

The Effect of Ad Authenticity on Advertising Value and Consumer Engagement: A Case Study of COVID-19 Video Ads

Meng-Tian Jiang, Jing Yang, Eunsin Joo, Taeyoung Kim

Journal of Interactive Advertising

DOI

2021

互联网金融使用对农户多维减贫的影响研究

李京蓉，申云，杨晶，陈効莉

《统计与信息论坛》，Vol. 36, No. 5

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2021

制造企业数字化转型对合作创新绩效的影响研究

杨晶

《山西财经大学》

2021

网络嵌入、知识搜索与组织韧性——数字化转型的调节作用

孙国强，杨晶，闫绪娴

《科学决策》，No. 11

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2021

Consumer Engagement with Brands’ COVID-19 Messaging on Social Media: The Role of Perceived Brand–Social Issue Fit and Brand Opportunism

Juan Mundel, Jing Yang

DOI

2021

Building Brand Authenticity on Social Media: The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses

Jing Yang, Camilla Teran, Ava Francesca Battocchio, Ebbe Bertellotti, Shannon Wrzesinski

DOI

2021

Native Advertising in WeChat Official Accounts: How Do Ad–Content Congruence and Ad Skepticism Influence Advertising Value and Effectiveness?

Jing Yang, Meng-Tian Jiang, Linwan Wu

DOI

2021

Can Brand Sponsorship Increase Download Intention for mHealth Apps? The Role of Issue Relevance, Brand Involvement, and Perceived App Quality

Jing Yang, Shaheen Kanthawala, Eunsin Joo, A. Kononova

Journal of Promotion Management

DOI

2021

“Are We All in This Together?”: Brand Opportunism in COVID-19 Cause Related Marketing and the Moderating Role of Consumer Skepticism

Jing Yang, Juan Mundel

Journal of Promotion Management

DOI

2020

数字化转型对国家创新体系的影响与对策研究

杨晶，李哲，康琪

《研究与发展管理》，Vol. 32, No. 6

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2020

The Impact of Information Processing Styles and Persuasive Appeals on Consumers’ Engagement Intention Toward Social Media Video Ads

Jing Yang, Xiaoyun Zhao

DOI

2019

乡村振兴背景下农业供应链金融信贷减贫机制研究——基于社员农户脱贫能力的视角

申云，李京蓉，杨晶

《西南大学学报(社会科学版)》，Vol. 45, No. 2

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2017

网络负面舆论对高管薪酬公平与效率的影响

杨晶，沈艺峰，李培功

《经济管理》，No. 2

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2017

互联网平台选择、纵向一体化与企业绩效

万兴，杨晶

《中国工业经济》，No. 7

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2017

在线品牌社区情境下顾客参与对顾客购买意愿的影响机制研究

杨晶，李先国，陈宁颉

《中国软科学》

2015

企业危机的传染效应和竞争效应及其动态变化

杨晶，杨晶崔玮

《统计与信息论坛》，Vol. 30, No. 8

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2015

品牌联盟对合伙品牌个性的稀释作用研究

杨晶，李先国，王小洋

《中国软科学》

2013

网络舆论的公司治理影响机制研究——基于定向增发的经验证据

沈艺峰，杨晶，李培功

《南开管理评论》，Vol. 16, No. 3

2008

基于TOPSIS的动态联盟利益分配方法

杨晶，江可申，邸强

《系统工程》

杨晶

精选作品

期刊论文

Uncovering the Causal Asymmetry of Streamer Discourse in Rural Promotional Livestreaming via LDA and fsQCA

Platform differences in live-streaming commerce: The Role of task-technology fit and social-technology fit in driving consumer engagement and purchase decisions

人云亦云抑或独树一帜？——基于风险感知视角的不确定性与分析师羊群行为

HUMAN VS. VIRTUAL INFLUENCERS: EXPLAINING THE EFFECTIVENESS OF DIFFERENT TYPES OF INFLUENCERS THROUGH THE LENS OF UNCANNY VALLEY AND PARASOCIAL RELATIONSHIP

Preparing for the New Era of Artificial Intelligence: My Experience of Teaching “Artificial Intelligence in Advertising”

“Authentic Warmth in These Uncertain Times”: The Impact of Authenticity in COVID-19 Advertising on Brand Warmth and Consumer Responses

Why online consumers have the urge to buy impulsively: roles of serendipity, trust and flow experience

Scientific collaboration networks and firm innovation: the contingent impact of a dynamic environment

The Effect of Hedonic Presentation on Consumers’ Willingness to Pay and Purchase Intention for Minimally Branded Products Online

Hispanics’ Response to Ethnic Targeting Ads for Unhealthy Products: Examining the Roles of Endorser Identification and Endorser–Product Matchup

The Effect of Ad Authenticity on Advertising Value and Consumer Engagement: A Case Study of COVID-19 Video Ads

互联网金融使用对农户多维减贫的影响研究

制造企业数字化转型对合作创新绩效的影响研究

网络嵌入、知识搜索与组织韧性——数字化转型的调节作用

Consumer Engagement with Brands’ COVID-19 Messaging on Social Media: The Role of Perceived Brand–Social Issue Fit and Brand Opportunism

Building Brand Authenticity on Social Media: The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses

Native Advertising in WeChat Official Accounts: How Do Ad–Content Congruence and Ad Skepticism Influence Advertising Value and Effectiveness?

Can Brand Sponsorship Increase Download Intention for mHealth Apps? The Role of Issue Relevance, Brand Involvement, and Perceived App Quality

“Are We All in This Together?”: Brand Opportunism in COVID-19 Cause Related Marketing and the Moderating Role of Consumer Skepticism

数字化转型对国家创新体系的影响与对策研究

The Impact of Information Processing Styles and Persuasive Appeals on Consumers’ Engagement Intention Toward Social Media Video Ads

乡村振兴背景下农业供应链金融信贷减贫机制研究——基于社员农户脱贫能力的视角

网络负面舆论对高管薪酬公平与效率的影响

互联网平台选择、纵向一体化与企业绩效

在线品牌社区情境下顾客参与对顾客购买意愿的影响机制研究

企业危机的传染效应和竞争效应及其动态变化

品牌联盟对合伙品牌个性的稀释作用研究

网络舆论的公司治理影响机制研究——基于定向增发的经验证据

基于TOPSIS的动态联盟利益分配方法

研究方向