Lujun Su, Yuxi Yang, Songshan (Sam) Huang, Xuehuan He (2026). Dynamism by design: The zoom effects in short video tourism marketing. Tourism Management, Vol. 114.DOI
Lujun Su, Yong Yang, Xuehuan He (2026). Inspiring differentiated imaginative process in tourists: Sensory experiences and advertising language congruency effect. Journal Of Hospitality And Tourism Management, Vol. 66.DOI
Xuehuan He, Chengzhi Ye, Songshan (Sam) Huang, Lujun Su (2026). The Green Persuasion Effect of Negative Messages: How and When Message Framing Influences Tourists' Environmentally Responsible Behavior. Journal Of Travel Research, Vol. 650, No. 10.DOI
Lujun Su, Liqin Gong, Yinghua Huang, Xuehuan He (2026). How do AI service agents impact tourists’ pro-environmental behavior? The effects of childlike anthropomorphism and moral disengagement. Journal of Hospitality and Tourism Management.DOI
Lujun Su, Yingchao Ji, Xuehuan He (2025). When nostalgia works: how temporal perspective shapes the effectiveness of nostalgic advertising. International Journal Of Contemporary Hospitality Management, Vol. 370, No. 12.DOI
Lujun Su, Huixuan Chen, Zhibin Lin (2025). Igniting creativity through travel: The roles of interest, cognitive flexibility, and destination information presentation style. Tourism Management, Vol. 111.DOI
Lujun Su, Jingyun Huang, Jun Wen, Xuehuan He (2025). Slow-paced or fast-paced? The interaction effect of video ad speed and tourism activity type on visit intentions. Tourism Management, Vol. 111.DOI
Lujun Su, Xiushan Wang, Songshan Huang (2025). Does travel sharing type promote creativity? The serial mediation effect of self-concept clarity and self-efficacy. Tourism Management, Vol. 110.DOI
Lujun Su, Liqin Gong, Yinghua Huang (2025). Can you travel too much? The emotional numbness effect of travel frequency. Tourism Management, Vol. 110.DOI
Lujun Su, Yingchao Ji, Yinghua Huang, Xiong Wang (2025). Are Tourists Happier When Traveling Together? The Interplay of Self-construal and Companion Presence on Hedonia and Eudaimonia. Journal Of Travel Research.DOI
Lujun Su, Xuan Hu, Scott R. Swanson, Xuehuan He (2025). Ritualized host-tourist interaction and storytelling intentions: the roles of sense of belonging and group size. Journal Of Sustainable Tourism, Vol. 330, No. 9.DOI
Lujun Su, Chengzhi Ye, Yinghua Huang, Xuehuan He (2025). How does destination social responsibility impact residents' quality of life? The mechanisms of disclosure entity, communal relationship, and perceived warmth. Journal Of Sustainable Tourism, Vol. 330, No. 9.DOI
Lujun Su, Yingchao Ji, Chaojun Li (2025). Pursuing Hedonia or Eudaimonia: The Effect of Travel Experience Sharing on Post-Trip Well-Being. International Journal Of Tourism Research, Vol. 27, No. 4.DOI
Lujun Su, Shanshan Yu, Yongdan Liu (2025). Smile Big or Little? It Depends on the Tourism Activity Type. International Journal Of Tourism Research, Vol. 27, No. 4.DOI
Lujun Su, Chengzhi Ye, Xuehuan He (2025). The memory effect of destination dialect advertising. Annals Of Tourism Research, Vol. 113.DOI
Lujun Su, Si Gou, Yinghua Huang (2025). The evolving impacts of destination crisis event strength on tourists' boycotting behavior: a crisis life cycle perspective. Journal Of Sustainable Tourism.DOI
Lujun Su, Bocong Jia, Scott R. Swanson (2025). Matching Crisis Event With Destination Response Strategy. Journal Of Travel Research, Vol. 640, No. 30.DOI
Lujun Su, Liqing Gong, Yinghua Huang (2025). Humorous or serious? The interaction effect of language style and tourism activity type on tourist well-being. Journal Of Sustainable Tourism, Vol. 330, No. 3.DOI
Lujun Su, Mengyuan Li, Jun Wen, Xuehuan He (2025). How do tourism activities and induced awe affect tourists' pro-environmental behavior? Tourism Management, Vol. 106.DOI
Lujun Su, Xiushan Wang, Zhibin Lin, Sarah Xiao (2025). From impression to expression: How warmth and competence in relaxing and challenging activities shape pleasure and eWOM. Psychology & Marketing, Vol. 420, No. 1.DOI
Qin Zhang, Lujun Su, Ling Zhou, Yaling Dai (2025). [Review] Distance Brings About Beauty: When Does the Influence of Positive Travel Online Reviews Grow Stronger Relative to Negative Reviews? Journal Of Travel Research, Vol. 640, No. 10.DOI
Xuehuan He, Lujun Su, Scott R. Swanson (2024). The impacts of macro, meso, and micro antecedents on environmentally responsible behavior on tourism. Journal Of Vacation Marketing.DOI
Jin Cheng, Xuehuan He, Jun Wen, Lujun Su (2024). How does spatial distance to travel companions transform to temporal distance in travel purchase decisions? Journal Of Hospitality And Tourism Management, Vol. 60.DOI
Jin Cheng, Lujun Su, Xuehuan He, Bocong Jia (2024). Tourist socialization process in tourism activity decision-making: The moderation of scarcity appeals. Journal Of Hospitality And Tourism Management, Vol. 60.DOI
Lujun Su, Zeyue Lai, Yinghua Huang (2024). How do Tourism Souvenir Purchasing Channels Impact Tourists' Intention to Purchase? The Moderating Role of Souvenir Authenticity. Journal Of Travel Research, Vol. 630, No. 60.DOI
Lujun Su, Mengyuan Li, Scott R. Swanson (2024). The influence of organizational interpersonal climate on the belonging, well-being, and citizenship behaviors of tourism practitioners. Journal Of Hospitality And Tourism Management, Vol. 58.DOI
Lujun Su, Chengzhi Ye, Yinghua Huang (2024). Does destination nostalgic advertising enhance tourists' intentions to visit? The moderating role of destination type. Tourism Management, Vol. 100.DOI
Lujun Su, Mengyuan Li, Jun Wen, Xuehuan He (2024). Fresh perspectives in our understanding of induced awe in tourism contexts: A response to Ralf Buckley and colleagues. Tourism Management.DOI
Lujun Su, Xiaojie Yang, Scott R. Swanson (2023). The Influence of Motive Attributions for Destination Social Responsibility on Residents' Empowerment and Quality of Life. Journal Of Travel Research, Vol. 620, No. 80.DOI
Lujun Su, Lin Pan, Jun Wen, Ian Phau (2023). Effects of tourism experiences on tourists' subjective well-being through recollection and storytelling. Journal Of Vacation Marketing, Vol. 290, No. 40.DOI
Lujun Su, Huixuan Chen, Yinghua Huang, Xiuqiong Chen (2023). In-group favoritism or black sheep effect? The moderating role of norm strength on destination residents' responses towards deviant behaviors. Tourism Management, Vol. 98.DOI
Lujun Su, Huixuan Chen, Yinghua Huang (2023). How does negative destination publicity influence residents' shame and quality of life? The moderating role of perceived destination resilience. Journal Of Sustainable Tourism, Vol. 310, No. 10.DOI
Lujun Su, Huixuan Chen, Zhibin Lin (2023). Rise through coping with service failures in tourism. Annals Of Tourism Research, Vol. 102.DOI
Lujun Su, Lin Pan, Yinghua Huang (2023). How does destination crisis event type impact tourist emotion and forgiveness? The moderating role of destination crisis history. Tourism Management, Vol. 94.DOI
Lujun Su, Binli Tang, Jeroen Nawijn (2023). How Destination Social Responsibility Shapes Resident Emotional Solidarity and Quality of Life: Moderating Roles of Disclosure Tone and Visual Messaging. Journal Of Travel Research, Vol. 620, No. 10.DOI
Lujun Su, Xiaojie Yang, Scott R. Swanson (2022). The impact of spatial-temporal variation on tourist destination resident quality of life. Tourism Management, Vol. 93.DOI
Lujun Su, Bocong Jia, Yinghua Huang (2022). How do destination negative events trigger tourists' perceived betrayal and boycott? The moderating role of relationship quality. Tourism Management, Vol. 92.DOI
Lujun Su, Qingyue Yang, Scott R. Swanson, Ning Chris Chen (2022). [Review] The impact of online reviews on destination trust and travel intention: The moderating role of online review trustworthiness. Journal Of Vacation Marketing, Vol. 280, No. 40.DOI
Lujun Su, Xiaojie Yang, Yinghua Huang (2022). How do tourism goal disclosure motivations drive Chinese tourists? goal-directed behaviors? The influences of feedback valence, affective rumination, and emotional engagement. Tourism Management, Vol. 90.DOI
Xuehuan He, Jin Cheng, Scott R. Swanson, Lujun Su, Dongbin Hu (2022). The effect of destination employee service quality on tourist environmentally responsible behavior: A moderated mediation model incorporating environmental commitment, destination social responsibility and motive attributions. Tourism Management, Vol. 90.DOI
Lujun Su, Jin Cheng, Scott Swanson (2022). The companion effect on adventure tourists' satisfaction and subjective well-being: the moderating role of gender. Tourism Review, Vol. 770, No. 30.DOI
Lujun Su, Xiaojie Yang, Yinghua Huang (2022). Tourists' Goal-Directed Behaviors: The Influences of Goal Disclosure, Goal Commitment, and Temporal Distance. Journal Of Travel Research, Vol. 610, No. 40.DOI
Lujun Su, Huixuan Chen, Yinghua Huang (2022). The influence of tourists' monetary and temporal sunk costs on destination trust and visit intention. Tourism Management Perspectives, Vol. 42.DOI
Lujun Su, Maxwell K. Hsu, Brian Huels (2022). First-time versus repeat tourists: resistance to negative information. Journal Of Service Theory And Practice, Vol. 320, No. 2.DOI
Lujun Su, Jin Cheng, Jun Wen, Metin Kozak, Stephen Teo (2022). Does seeing deviant other-tourist behavior matter? The moderating role of travel companions. Tourism Management, Vol. 88.DOI
Lujun Su, Binli Tang, Jeroen Nawijn (2021). How tourism activity shapes travel experience sharing: Tourist well-being and social context. Annals Of Tourism Research, Vol. 91.DOI
Lujun Su, Jin Cheng, Yinghua Huang (2021). How Do Group Size and Group Familiarity Influence Tourist Satisfaction? The Mediating Role of Perceived Value. Journal Of Travel Research, Vol. 600, No. 80.DOI
Lujun Su, Jin Cheng, Scott R. Swanson (2020). The impact of tourism activity type on emotion and storytelling: The moderating roles of travel companion presence and relative ability. Tourism Management, Vol. 81.DOI
Lujun Su, Binli Tang, Jeroen Nawijn (2020). Eudaimonic and hedonic well-being pattern changes: Intensity and activity. Annals Of Tourism Research, Vol. 84.DOI
Xuehuan He, Lujun Su, Scott R. Swanson (2020). The service quality to subjective well-being of Chinese tourists connection: a model with replications. Current Issues In Tourism, Vol. 230, No. 16.DOI
Lujun Su, Scott R. Swanson, Xuehuan He (2020). A scale to measure residents perceptions of destination social responsibility. Journal Of Sustainable Tourism, Vol. 280, No. 6.DOI
Lujun Su, Qi Gong, Yinghua Huang (2020). How do destination social responsibility strategies affect tourists' intention to visit? An attribution theory perspective. Journal Of Retailing And Consumer Services, Vol. 54.DOI
Lujun Su, Qi Lian, Yinghua Huang (2020). How do tourists' attribution of destination social responsibility motives impact trust and intention to visit? The moderating role of destination reputation. Tourism Management, Vol. 77.DOI
Lujun Su, Scott R. Swanson (2020). The effect of personal benefits from, and support of, tourism development: the role of relational quality and quality-of-life. Journal Of Sustainable Tourism, Vol. 280, No. 3.DOI
Lujun Su, Maxwell K. Hsu, Robert E. Boostrom (2020). From recreation to responsibility: Increasing environmentally responsible behavior in tourism. Journal Of Business Research, Vol. 109.DOI
Lujun Su, Songshan (Sam) Huang, Mehran Nejati (2019). Perceived justice, community support, community identity and residents' quality of life: Testing an integrative model. Journal Of Hospitality And Tourism Management, Vol. 41.DOI
Lujun Su, Scott R. Swanson (2019). Perceived corporate social responsibility's impact on the well-being and supportive green behaviors of hotel employees: The mediating role of the employee-corporate relationship. Tourism Management, Vol. 72.DOI
Lujun Su, Songshan (Sam) Huang, Joanna Pearce (2019). Toward a model of destination resident-environment relationship: the case of Gulangyu, China. Journal Of Travel & Tourism Marketing, Vol. 36, No. 4.DOI
Lujun Su, Yinghua Huang (2019). How does Perceived Destination Social Responsibility Impact Revisit Intentions: The Mediating Roles of Destination Preference and Relationship Quality. Sustainability, Vol. 11, No. 1.DOI
Xuehuan He, Dongbin Hu, Scott R. Swanson, Lujun Su, Xiaohong Chen (2018). Destination perceptions, relationship quality, and tourist environmentally responsible behavior. Tourism Management Perspectives, Vol. 28.DOI
Lujun Su, Songshan (Sam) Huang, Jue Huang (2018). Effects of Destination Social Responsibility and Tourism Impacts on Residents' Support for Tourism and Perceived Quality of Life. Journal Of Hospitality & Tourism Research, Vol. 420, No. 70.DOI
Lujun Su, Songshan (Sam) Huang, Joanna Pearce (2018). How does destination social responsibility contribute to environmentally responsible behaviour? A destination resident perspective. Journal Of Business Research, Vol. 86.DOI
Lujun Su, Scott R. Swanson, Xiaohong Chen (2018). Reputation, subjective well-being, and environmental responsibility: the role of satisfaction and identification. Journal Of Sustainable Tourism, Vol. 260, No. 8.DOI
Lu-Jun Su, S. Swanson, Xiaohong Chen (2018). The Relationship of Perceived Service Quality With Revisitation and Subjective Well-Being of Chinese Tourists: The Role of Emotions and Destination Identification. Tourism Review International.DOI
Lu-Jun Su, S. Swanson, Maxwell K. Hsu (2018). Tourists’ Social Responsibility Perceptions of an Urban Destination in China: The Mediating Role of Consumption Emotions. Journal of China Tourism Research.DOI
Lu-Jun Su, Song-Shan Huang, Joanna Pearce (2018). Destination Social Responsibility Measure.DOI
Lu-Jun Su, Ying-Hua Huang, Maxwell K. Hsu (2018). Unraveling the impact of destination reputation on place attachment and behavior outcomes among Chinese urban tourists. Journal of Hospitality and Tourism Insights.DOI
Lujun Su, Scott R. Swanson (2017). The effect of destination social responsibility on tourist environmentally responsible behavior: Compared analysis of first-time and repeat tourists. Tourism Management, Vol. 60.DOI
LuJun Su, Maxwell K. Hsu, Scott Swanson (2017). The Effect of Tourist Relationship Perception on Destination Loyalty at a World Heritage Site in China: The Mediating Role of Overall Destination Satisfaction and Trust. Journal Of Hospitality & Tourism Research, Vol. 410, No. 20.DOI
Lujun Su, Yue Pan, Xiaohong Chen (2017). Corporate social responsibility: Findings from the Chinese hospitality industry. Journal Of Retailing And Consumer Services, Vol. 34.DOI
Lujun Su, Scott R. Swanson, Maxwell Hsu, Xiaohong Chen (2017). How does perceived corporate social responsibility contribute to green consumer behavior of Chinese tourists A hotel context. International Journal Of Contemporary Hospitality Management, Vol. 290, No. 12.DOI
Lujun Su, Liang Wang, Rob Law, Xiaohong Chen, Davis Fong (2017). [Review] Influences of destination social responsibility on the relationship quality with residents and destination economic performance. Journal Of Travel & Tourism Marketing, Vol. 34, No. 4.DOI
Lujun Su, Scott R. Swanson, Sydney Chinchanachokchai, Maxwell K. Hsu, Xiaohong Chen (2016). Reputation and intentions: The role of satisfaction, identification, and commitment. Journal Of Business Research, Vol. 69, No. 9.DOI
Lujun Su, Scott R. Swanson, Xiaohong Chen (2016). The Impact of Perceived Service Fairness and Quality on the Behavioral Intentions of Chinese Hotel Guests: the Mediating Role of Consumption Emotions. Journal Of Travel & Tourism Marketing, Vol. 33.DOI
Lujun Su, Scott R. Swanson, Xiaohong Chen (2016). The effects of perceived service quality on repurchase intentions and subjective well-being of Chinese tourists: The mediating role of relationship quality. Tourism Management, Vol. 52.DOI
Lujun Su, Songshan (Sam) Huang, Xiaohong Chen (2015). Effects of Service Fairness and Service Quality on Tourists' Behavioral Intentions and Subjective Well-Being. Journal Of Travel & Tourism Marketing, Vol. 32, No. 3.DOI
Lujun Su, Scott R. Swanson, Xiaohong Chen (2015). Social responsibility and reputation influences on the intentions of Chinese Huitang Village tourists Mediating effects of satisfaction with lodging providers. International Journal Of Contemporary Hospitality Management, Vol. 270, No. 8.DOI
Lu-Jun Su (2015). A study of tourism attribute: theoretical model and empirical analysis.
LuJun Su, Maxwell K. Hsu, Kimball P. Marshall (2014). [Review] Understanding the Relationship of Service Fairness, Emotions, Trust, and Tourist Behavioral Intentions at a City Destination in China. Journal Of Travel & Tourism Marketing, Vol. 31, No. 8.DOI
Lu-Jun Su, Song-Shan Huang, R. van der Veen, Xiaohong Chen (2014). Corporate Social Responsibility, Corporate Reputation, Customer Emotions and Behavioral Intentions: A Structural Equation Modeling Analysis.DOI
Beiling Ma, Lu-Jun Su, Xiaoqing Hu, Chuanwen Xia (2014). The effect of consumption emotions on tourist satisfaction and behavioral intentions.
LuJun Su, Maxwell K. Hsu (2013). Service fairness, consumption emotions, satisfaction, and behavioral intentions: The experience of chinese heritage tourists. Journal Of Travel & Tourism Marketing, Vol. 30, No. 8.DOI
Beiling Ma, Lu-Jun Su, Ya-Jun Ding, Xiaoqing Hu (2013). Understanding the relationships among destination social responsibility, resident benefits, trust and support for tourism development.DOI
Lujun Su (2013). Study on Review and Development Direction about Customer Participation Based on Foreign Literature. Journal of Hunan Finance and Economics University.
Lujun Su (2012). An Association Study on the Relationship between Service Cognitive Elements,Consumption Emotions and Tourist Loyalty based on Structural Equation Model. Economic management journal.
Lujun Su (2012). Study on the Project Preferences of Suburban Sports Leisure of Urban Residents——Taking Changsha City for Example. Journal of Hunan Finance and Economics University.
Lujun Su (2012). Does Tourism Make Life Much Better. Zhejiang Sheng Zheng-Fa Guanli Ganbu Xueyuan xuebao.
Lu-Jun Su, Xiang-Hua Fan (2011). A study on the relationships between service quality, satisfaction, trust and loyalty among rural tourism. ICSSSM11.DOI
Lujun Su (2011). A Study on the Relationships of Competition-Cooperation in Different Destination Types: Based on the Divergences of Tourist Loyalty. Luyou kexue.
Fu-Cai Huang, Lu-Jun Su (2010). A study on the relationships of service fairness, quality, value, satisfaction, and loyalty among rural tourists. International Conference on Service Systems and Service Management.DOI
Lu-Jun Su (2009). A Study on the Information Channel Differentiation in Terms of Consumptive Behavior in Rural Tourism——The Case Study of peripheral Rural Tourism in Changsha City.
Lu-Jun Su (2009). Research on Inland Urban Residents' Intention Characteristics on Visiting Taiwan——A Case Study of Hunan Residents.