百晓学者学者目录

张鹤达

副教授、教授、硕导，北京化工大学

精选作品

期刊论文

2025

预制菜消费者矛盾态度的影响因素及其对购买回避行为的影响研究

张鹤达，郭晓妍

《经济研究导刊》

2022

组织错误向个体错误传导的作用机制研究

张鹤达，祝妍

《安全与环境学报》

2022

A Study of Consumers’ Ambivalent Attitude Toward Cultural Creative Products

Heda Zhang, Siyang Wen, Lin Lin, Sheng Luo, Tianxiang Song

Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research

DOI

2021

Benefits First: Consumer Trust Repair in Mobile Commerce

Heda Zhang, Shih-Chih Chen, Athapol Ruangkanjanases

Journal of Theoretical and Applied Electronic Commerce Research

DOI

2018

Trust and Distrust in M-Commerce: An Integrative Framework

Heda Zhang, Lu Wang, Mengdeer Tuerxunhazi, He-Hyun Yun

DOI

2017

基于进化博弈的共享经济信任研究

张鹤达，云鹤

《企业经济》，Vol. 36, No. 11

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书籍章节

2023

Analysis of the Factors Influencing Consumers’ Purchase Behavior by Recommendation Platform

Heda Zhang, Junjie Cheng, Yachun Cai, Xiangyue Jiao, Chen Zhang, Yixuan Li

Atlantis Highlights in Intelligent Systems/Atlantis highlights in intelligent systems

DOI

研究方向

互联网营销中的消费者心理与行为、信任问题组织行为研究：组织错误、组织失误及组织信任

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