赵太阳｜吉林大学｜学者主页

2026

How positive self-perceptions of aging affects older adults' life satisfaction in China: A chain mediating model

Taiyang Zhao, Siyuan Wei, Ershuai Huang, Yue Li, Jing Gao

Personality And Individual Differences，Vol. 251

DOI

2025

Influence of Goal-Framing Type and Product Type on Consumer Decision-Making: Dual Evidence from Behavior and Eye Movement

Siyuan Wei, Jing Gao, Taiyang Zhao, Shengliang Deng

Journal Of Theoretical And Applied Electronic Commerce Research，Vol. 20, No. 3

DOI

2025

食品消费中外购浪费行为的心理机制与干预策略

金晓彤，张桂涓，赵太阳，徐尉，李佳楠，朱勇

《南开管理评论》，Vol. 28, No. 11

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2024

The Differential Effects of Augmented Reality and Product Presentation Strategies on Brand Recall: An Embodied Cognition Perspective

Liying Zhou, Limin Niu, Taiyang Zhao

Journal Of Theoretical And Applied Electronic Commerce Research，Vol. 19, No. 4

DOI

2024

When Brands Push Us Away: How Brand Rejection Enhances In-Group Brand Preference

Taiyang Zhao, Ziwei Liang, Yuqi Du, Ershuai Huang, Yun Zou

Journal Of Theoretical And Applied Electronic Commerce Research，Vol. 19, No. 4

DOI

2024

Can Self-Presentation on Social Media Increase Individuals' Conspicuous Consumption Tendency? A Mixed-Method Empirical Study on WeChat in China

Yan Lu, Taiyang Zhao, Siying Song, Wei Song

Journal Of Theoretical And Applied Electronic Commerce Research，Vol. 19, No. 2

DOI

2024

Mask On, Barriers Off: How Face Masks Enhance Social Connection and Responsibility in Different Cultural Context

Taiyang Zhao, Yan Lu, Wei Song, Yingxin Yao, Liying Zhou

Journal Of Cross-Cultural Psychology，Vol. 550, No. 4

DOI

2024

Virtual versus human: Unraveling consumer reactions to service failures through influencer types

Taiyang Zhao, Yaxuan Ran, Banggang Wu, Valerie Lynette Wang, Liying Zhou, Cheng Lu Wang

Journal Of Business Research，Vol. 178

DOI

2024

体验与实物商品价值评估中消费者价格线索敏感性的非对称效应

李佳楠，金晓彤，赵太阳，姚凤

《南开管理评论》，Vol. 27, No. 8

2023

Shared but unhappy? Detrimental effects of using shared products on psychological ownership and consumer happiness

Taiyang Zhao, Yan Lu, Valerie Lynette Wang, Banggang Wu, Zhi Chen, Wei Song, Liying Zhou

Journal Of Business Research，Vol. 169

DOI

2022

How Positive and Negative Emotions Promote Ritualistic Consumption Through Different Mechanisms

Wei Song, Taiyang Zhao, Ershuai Huang, Wei Liu

Frontiers In Psychology，Vol. 13

DOI

2021

Shape-Trait Consistency: The Matching Effect of Consumer Power State and Shape Preference

Feng Yao, Xiaotong Jin, Banggang Wu, Taiyang Zhao, Tiannv Ma

Frontiers In Psychology，Vol. 12

DOI

2021

Conformity Consumer Behavior and External Threats: An Empirical Analysis in China During the COVID-19 Pandemic

Jianan Li, Xiaotong Jin, Taiyang Zhao, Tiannv Ma

Sage Open，Vol. 11, No. 3

DOI

2021

Feeling Deficient but Reluctant to Improve: How Perceived Control Affects Consumers' Willingness to Purchase Self-Improvement Products Under Self-Deficit Situations

Wei Song, Xiaotong Jin, Jian Gao, Taiyang Zhao

Frontiers In Psychology，Vol. 12

DOI

2021

Save for Safe: Effect of COVID-19 Pandemic on Consumers' Saving and Spending Behavior in China

Xiaotong Jin, Yurou Zhao, Wei Song, Taiyang Zhao

Frontiers In Psychology，Vol. 12

DOI

2020

Dual path effects of self-worth on status consumption: evidence from Chinese consumers

Hongjing Cui, Taiyang Zhao, Slawomir Smyczek, Yajun Sheng, Ming Xu, Xiao Yang

Asia Pacific Journal Of Marketing And Logistics，Vol. 320, No. 70

DOI

2020

Hedonism or self-growth? The influence of perceived control on individual product preferences for individuals under self-threat

Taiyang Zhao, Wei Song, Xiaotong Jin, Hongjing Cui, Yang Li

Asia Pacific Journal Of Marketing And Logistics，Vol. 320, No. 60

DOI

2020

公共卫生事件对居民非理性消费行为的影响

金晓彤，宋伟，赵太阳，姚凤

《西安交通大学学报(社会科学版)》，Vol. 40, No. 4

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2020

自我威胁情境消费者地位消费行为研究——基于内隐人格的调节作用

金晓彤，姚凤，徐尉，赵太阳

《南开管理评论》，Vol. 23, No. 6

2019

How to save the wounded self: Power distance belief's moderation of self‐identity threat and status‐related consumption

Hongjing Cui, Kim‐Shyan Fam, Taiyang Zhao, Wei Xu, Cheng Han

Journal of Consumer Behaviour

DOI

2019

Regulatory focus and message framing’s effects on intention to consume ethnic food in China

Hongjing Cui, Kim‐Shyan Fam, Taiyang Zhao

British Food Journal

DOI

2018

农民工人情消费：城乡和代际差异的心理逻辑分析

左晓萌，赵太阳

《社会科学战线》，No. 11

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2018

自我认同威胁对消费者地位产品选择的影响研究——基于权力距离信念的调节效应和地位需求的中介效应

崔宏静，徐尉，赵太阳，王天新

《南开管理评论》，Vol. 21, No. 6

2018

自我威胁情境下控制感对消费者商品选择偏好和消费倾向的影响研究

赵太阳

《吉林大学》

2018

阿托伐他汀钙联合新型依折麦布治疗冠心病的效果分析

赵太阳

《河南医学研究》

2018

How a perceived status change increase consumers’ tendency toward consumption through double psychological mechanisms

Taiyang Zhao, Xiaotong Jin, Wei Song, Hongjing Cui, Jianlue Ding

Asian Journal Of Social Psychology

DOI

2017

新生代农民工的身份二元性及其返乡消费高可见性符号特征——基于城市异地务工青年的对比研究

金晓彤，周爽，赵太阳

《人口与经济》，No. 5

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2017

营销信息如何影响环保型产品的购买意愿——基于他人在场的调节效应分析

金晓彤，赵太阳，李杨

《管理评论》，Vol. 29, No. 1

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2017

地位感知变化对消费者地位消费行为的影响

金晓彤，赵太阳，崔宏静，徐尉，李广政

《心理学报》，Vol. 49, No. 2

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2017

参麦注射液联合左西孟旦治疗扩张型心肌病难治性心力衰竭的疗效及对患者心脏功能与BNP水平的影响

赵太阳

《北方药学》

2017

缬沙坦联合阿托伐他汀钙对原发性高血压患者血管内皮功能及生活质量的影响

赵太阳

《现代诊断与治疗》

2016

自我认同对地位消费行为意愿的双路径影响机制研究

崔宏静，金晓彤，赵太阳，王天新

《管理学报（湖北）》，Vol. 13, No. 7

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2016

大学生网购消费偏好与网购行为影响因素探析——以吉林大学1877份样本为例

左振鹏，赵太阳，金佳

《吉林广播电视大学学报》

2015

营销信息对环保型产品购买意愿的影响研究

金晓彤，赵太阳，李杨

《华东经济管理》，Vol. 29, No. 7

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2015

大学生性心理状况综合问卷的编制

赵山，汤晓，赵太阳，左振鹏，白仲琪，吴哲

《辽东学院学报(社会科学版)》

2014

中医学“卓越医生”胜任力特征模型的构建

金阿宁，田勇泉，赵太阳

《中南大学学报(医学版)》

2013

跨文化研究视域下的进化与文化对行为的塑造——以隔代投资研究为例

黄冬梅，赵太阳

《吉林大学社会科学学报》，Vol. 53, No. 6

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2011

依那普利联合吲达帕胺治疗老年高血压病的临床观察

赵太阳

《山西医药杂志(下半月刊)》

2011

中晚期贲门胃底癌介入治疗60例临床观察

赵太阳

《山西医药杂志(下半月刊)》

2011

对中晚期食管下段-贲门-胃底癌引起进食梗阻的几种介入治疗对策

赵太阳，胡勇，吴崎，徐庆军，张显菊

《当代医学》

2010

血浆脑钠素浓度与高血压病患者左心室肥厚及左心室舒张功能的关系

赵太阳，王爱玲

《河北医药》

2010

大学生宽恕与人际关系困扰的相关探讨

李兆良，高燕，赵太阳，金庆英

《医学与社会》

精选作品

期刊论文

How positive self-perceptions of aging affects older adults' life satisfaction in China: A chain mediating model

Influence of Goal-Framing Type and Product Type on Consumer Decision-Making: Dual Evidence from Behavior and Eye Movement

食品消费中外购浪费行为的心理机制与干预策略

The Differential Effects of Augmented Reality and Product Presentation Strategies on Brand Recall: An Embodied Cognition Perspective

When Brands Push Us Away: How Brand Rejection Enhances In-Group Brand Preference

Can Self-Presentation on Social Media Increase Individuals' Conspicuous Consumption Tendency? A Mixed-Method Empirical Study on WeChat in China

Mask On, Barriers Off: How Face Masks Enhance Social Connection and Responsibility in Different Cultural Context

Virtual versus human: Unraveling consumer reactions to service failures through influencer types

体验与实物商品价值评估中消费者价格线索敏感性的非对称效应

Shared but unhappy? Detrimental effects of using shared products on psychological ownership and consumer happiness

How Positive and Negative Emotions Promote Ritualistic Consumption Through Different Mechanisms

Shape-Trait Consistency: The Matching Effect of Consumer Power State and Shape Preference

Conformity Consumer Behavior and External Threats: An Empirical Analysis in China During the COVID-19 Pandemic

Feeling Deficient but Reluctant to Improve: How Perceived Control Affects Consumers' Willingness to Purchase Self-Improvement Products Under Self-Deficit Situations

Save for Safe: Effect of COVID-19 Pandemic on Consumers' Saving and Spending Behavior in China

Dual path effects of self-worth on status consumption: evidence from Chinese consumers

Hedonism or self-growth? The influence of perceived control on individual product preferences for individuals under self-threat

公共卫生事件对居民非理性消费行为的影响

自我威胁情境消费者地位消费行为研究——基于内隐人格的调节作用

How to save the wounded self: Power distance belief's moderation of self‐identity threat and status‐related consumption

Regulatory focus and message framing’s effects on intention to consume ethnic food in China

农民工人情消费：城乡和代际差异的心理逻辑分析

自我认同威胁对消费者地位产品选择的影响研究——基于权力距离信念的调节效应和地位需求的中介效应

自我威胁情境下控制感对消费者商品选择偏好和消费倾向的影响研究

阿托伐他汀钙联合新型依折麦布治疗冠心病的效果分析

How a perceived status change increase consumers’ tendency toward consumption through double psychological mechanisms

新生代农民工的身份二元性及其返乡消费高可见性符号特征——基于城市异地务工青年的对比研究

营销信息如何影响环保型产品的购买意愿——基于他人在场的调节效应分析

地位感知变化对消费者地位消费行为的影响

参麦注射液联合左西孟旦治疗扩张型心肌病难治性心力衰竭的疗效及对患者心脏功能与BNP水平的影响

缬沙坦联合阿托伐他汀钙对原发性高血压患者血管内皮功能及生活质量的影响

自我认同对地位消费行为意愿的双路径影响机制研究

大学生网购消费偏好与网购行为影响因素探析——以吉林大学1877份样本为例

营销信息对环保型产品购买意愿的影响研究

大学生性心理状况综合问卷的编制

中医学“卓越医生”胜任力特征模型的构建

跨文化研究视域下的进化与文化对行为的塑造——以隔代投资研究为例

依那普利联合吲达帕胺治疗老年高血压病的临床观察

中晚期贲门胃底癌介入治疗60例临床观察

对中晚期食管下段-贲门-胃底癌引起进食梗阻的几种介入治疗对策

血浆脑钠素浓度与高血压病患者左心室肥厚及左心室舒张功能的关系

大学生宽恕与人际关系困扰的相关探讨

预印本

Is E-Commerce Live Streaming a Panacea For Digital Marketing? Power States Affecting the Preference for E-Commerce Live Streaming