郝帅康

2026

Streamers and viewers in live-streaming e-commerce: a social learning perspective

Management Decision，Vol. 640, No. 1

DOI

2026

Discrete vs. continuous: how weight unit framing mitigates consumers’ short-weight concerns and boosts online fruit purchase intention

Journal of Marketing Theory and Practice

DOI

2025

The persuasive effects of scarcity messages on impulsive buying in live-streaming e-commerce: the moderating role of time scarcity

Asia Pacific Journal Of Marketing And Logistics，Vol. 370, No. 20

DOI

2025

AI in the spotlight: The impact of artificial intelligence disclosure on user engagement in short-form videos

Computers In Human Behavior，Vol. 162

DOI

2025

DISPERSION OR CONCENTRATION? THE IMPACT OF AD EXHIBITION ON ADVERTISING PLACEMENT AND PLATFORM DEVELOPMENT IN VIDEO PLATFORMS

Journal Of Electronic Commerce Research

2025

What inhibits live-streaming commerce from winning consumers? An investigation from the stressor-strain-outcome perspective

Electronic Markets

DOI

2023

How the time-scarcity feature of live-streaming e-commerce affects impulsive buying

Service Industries Journal，Vol. 430, No. 1112

DOI