百晓学者学者目录

朱文婷

副教授，西南财经大学

精选作品

期刊论文

2026

Corporate Philanthropy in B2B Markets: A Double-Edged Sword with Inverted-U Impact on Sales Growth

Wenting Zhu, Bo Grace Peng, Vangelis Souitaris, Zhigang Shou, Hongxin Teng

Academy of Management Proceedings

DOI

2021

Gift type, guanxi, and gift acceptability in Chinese business circles: The mediating effects of perceived manipulation and face threat

Wenting Zhu, Zhigang Shou, Xiaolei Su, Qinying Xia

Industrial Marketing Management，Vol. 98

DOI

2021

Ambidextrous balance and channel innovation ability in Chinese business circles: The mediating effect of knowledge inertia and guanxi inertia

Xiaorong Fu, Rui Luan, Heng-Hui Wu, Wenting Zhu, Jing Pang

Industrial Marketing Management，Vol. 93

DOI

2017

Social ties and firm performance: The mediating effect of adaptive capability and supplier opportunism

Wenting Zhu, Samuel Su, Zhigang Shou

Journal Of Business Research，Vol. 78

DOI

2016

Contract ineffectiveness in emerging markets: An institutional theory perspective⋆

Zhigang Shou, Xu Zheng, Wenting Zhu

Journal of Operations Management

DOI

2015

Going green: How different advertising appeals impact green consumption behavior

Defeng Yang, Yue Lu, Wenting Zhu, Chenting Su

Journal Of Business Research，Vol. 68, No. 12

DOI

2014

Firm capability and performance in China: The moderating role of guanxi and institutional forces in domestic and foreign contexts

Zhigang Shou, Jun Chen, Wenting Zhu, Lihua Yang

Journal Of Business Research，Vol. 67, No. 2

DOI

2011

营销渠道中的行为控制如何影响信任关系——基于角色理论和公平理论的实证研究

寿志钢，朱文婷，苏晨汀，周南

《管理世界》，No. 10

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预印本

2025

CEO Superstitions, Luck-Improving Motivation, and Corporate Philanthropy: Evidence From the Chinese Zodiac Year

Wenting Zhu, Zhigang Shou, Hongxin Teng, Siyu Peng

SSRN Electronic Journal

DOI

研究方向

营销渠道治理机制合作网络与企业创新商业道德

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