百晓学者学者目录

Joseph F. Hair

University of South Alabama

Selected Publications

Journal Articles

  1. Jun-Hwa Cheah, Marko Sarstedt, Joseph F. Hair, C. Ringle (2026). Consistent Partial Least Squares Structural Equation Modeling Using SmartPLS. Structural Equation Modeling: A Multidisciplinary Journal.DOI
  2. A. Abubakar, Alexandre Sukhov, Joseph F. Hair (2026). Three methodological approaches, one framework: combining SEM, QCA and ANN in marketing analytics. Journal of Marketing Analytics.DOI
  3. Eduardo Mesquita, Marcelo Gabriel, Evandro Lopes, Joseph F. Hair, Misty A. Sabol, Ricardo Limongi (2026). Call for Papers: Generative Artificial Intelligence, Synthetic Data, and Synthetic Respondents in Marketing and Market Research. Zenodo (CERN European Organization for Nuclear Research).DOI
  4. Jumana (Jay) Black, Angeline Close Scheinbaum, Dana E. Harrison, Joseph F. Hair (2026). How to Keep Them Coming Back: Lessons for SMEs Focused on Growth and Sustainability. Journal of Small Business Strategy.DOI
  5. Joseph F. Hair, Pratyush Nidhi Sharma, Wynne W. Chin, Marko Sarstedt, Christian M. Ringle (2026). A Multimethod SEM Framework for Analyzing Models with Latent Variables. Journal of Global Marketing.DOI
  6. Vasílica María Margalina, Charlotte Kreienbaum, Joseph F. Hair, Jan-Michael Becker, Christian M. Ringle (2026). Multiple linear and logistic regression analysis: a SmartPLS 4 software tutorial. Journal of Marketing Analytics.DOI
  7. Yide Liu, Wynne W. Chin, Jun-Hwa Cheah, Joseph F. Hair, Chan Lyu (2025). Tackling missing data in PLS-SEM: strategies and insights for business research. Journal Of Business Research, Vol. 201.DOI
  8. Jun-Hwa Cheah, Joseph F. Hair (2025). Explaining and predicting new retail market and consumer behavior habits using partial least squares structural equation modeling (PLS-SEM). Journal Of Retailing And Consumer Services, Vol. 87.DOI
  9. Joseph F. Hair, Barry J. Babin, Christian M. Ringle, Marko Sarstedt, Jan-Michael Becker (2025). [Review] Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial. Journal Of Marketing Analytics, Vol. 130, No. 30.DOI
  10. Neda Mossaei, Mehrnoosh Reshadi, Joseph F. Hair (2025). The impact of employees work-related social media engagement on customer-firm relationships. Journal Of Marketing Theory And Practice.DOI
  11. Yizhen Xu, Jun-Hwa Cheah, Joseph F. Hair, Yide Liu (2025). Does EMA implementation promote green innovation? The mediation effects of both cross-functional coopetition and supplier co-creation. Business Strategy And The Environment, Vol. 340, No. 10.DOI
  12. Randy Clark, Scott C. Manley, Joseph F. Hair, Ralph I. Williams (2025). Sales Management Improves SME Performance, but Not Without Marketing Planning. Marketing Management Journal.DOI
  13. Joseph F. Hair, Evandro Luiz Lopes, Marcelo Luiz Dias da Silva Gabriel, Flávio Santino Bizarrias, Dirceu da Silva (2025). Coffee, data, and jamovi: the perfect recipe for great statistical analysis. Future Studies Research Journal Trends and Strategies.DOI
  14. Joseph F. Hair, Luíz Paulo Lopes Fávero, Wilson Tarantin, Alexandre Duarte (2025). Deterministic and Stochastic Machine Learning Classification Models: A Comparative Study Applied to Companies’ Capital Structures. Mathematics.DOI
  15. Adam C. Merkle, Louis J. Zmich, Britton R. Leggett, Joseph F. Hair (2025). Do gritty salespersons mitigate relationship damage in unethical sales subcultures? The Journal of Marketing Theory and Practice.DOI
  16. Joseph F. Hair, Misty A. Sabol (2025). Artificial Intelligence (AI) in Competitive Intelligence (CI) Research. SDGs Studies Review..DOI
  17. Joseph F. Hair, Misty A. Sabol (2025). Partial Least Squares Structural Equation Modeling (PLS-SEM): A Rapidly Emerging SEM Alternative. International Encyclopedia of Statistical Science.DOI
  18. Scott C. Manley, Ralph I. Williams, Joseph F. Hair (2024). Enhancing TQM's effect on small business performance: a PLS-SEM exploratory study of TQM applied with a comprehensive strategic approach. Tqm Journal, Vol. 360, No. 50.DOI
  19. Joseph F. Hair, Pratyush N. Sharma, Marko Sarstedt, Christian M. Ringle, Benjamin D. Liengaard (2024). The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM. European Journal Of Marketing, Vol. 580, No. 13.DOI
  20. P. Sharma, M. Sarstedt, C. Ringle, J. Cheah, Anne Herfurth, Joseph F. Hair (2024). A framework for enhancing the replicability of behavioral MIS research using prediction oriented techniques. International Journal of Information Management.DOI
  21. Joseph F. Hair, M. Sarstedt, C. Ringle, P. Sharma, B. Liengaard (2024). Going beyond the untold facts in PLS–SEM and moving forward. European Journal of Marketing.DOI
  22. Julie C. Steen, Brian N. Rutherford, Barry J. Babin, Joseph F. Hair (2024). The retail environment design (RED) scale: conceptualization and measurement. European Journal of Marketing.DOI
  23. Marcelo Luiz Dias da Silva Gabriel, Joseph F. Hair, Dirce Gomes da Silva, S. Braga (2024). Embracing Fallibility in Quantitative Research: Thoughts and Remarks on Exploratory Factor Analysis and beyond. Revista de Administração Contemporânea.DOI
  24. Joseph F. Hair, Misty A. Sabol (2024). Leveraging Artificial Intelligence (AI) in Competitive Intelligence (CI) Research. Revista Inteligência Competitiva.DOI
  25. Jennifer C. Zoghby, Greg W. Marshall, Joseph F. Hair, Alvin J. Williams (2024). Introducing the diversity ecosystem: exploring the construct and its relationship to internal marketing and positive organizational outcomes. The Journal of Marketing Theory and Practice.DOI
  26. Abdullah Kaid Al-Swidi, Joseph F. Hair, Mohammed A. Al-Hakimi (2023). Sustainable development-oriented regulatory and competitive pressures to shift toward a circular economy: The role of environmental orientation and Industry 4.0 technologies. Business Strategy And The Environment, Vol. 320, No. 70.DOI
  27. Marko Sarstedt, Joseph F. Hair, Christian M. Ringle (2023). PLS-SEM: indeed a silver bullet - retrospective observations and recent advances. Journal Of Marketing Theory And Practice, Vol. 310, No. 30.DOI
  28. Pratyush N. Sharma, Benjamin Dybro D. Liengaard, Joseph F. Hair, Marko Sarstedt, Christian M. Ringle (2023). Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT. European Journal Of Marketing, Vol. 570, No. 6.DOI
  29. David J. Emerson, Joseph F. Hair, Kenneth J. Smith (2023). Psychological Distress, Burnout, and Business Student Turnover: The Role of Resilience as a Coping Mechanism. Research In Higher Education, Vol. 640, No. 20.DOI
  30. Joseph F. Hair, Juan Jose Garcia-Machado, Minerva Martinez-Avila (2023). The impact of organizational compliance culture and green culture on environmental behavior: The moderating effect of environmental commitment. Green Finance, Vol. 5, No. 4.DOI
  31. M. Mollah, Kaushik Mukherjee, K. Ferguson, Joseph F. Hair (2023). Sustainable Product Purchase: Role of Eco-labeling, Environment Concern, Consumer Demographics. Academy of Management Proceedings.DOI
  32. Amanda E. Legate, C. Ringle, Joseph F. Hair (2023). PLS‐SEM: A method demonstration in the R statistical environment. Human Resource Development Quarterly.DOI
  33. Matt C. Howard, Joseph F. Hair (2023). Integrating the Expanded Task-technology Fit Theory and the Technology Acceptance Model: A Multi-wave Empirical Analysis. AIS Trans. Hum. Comput. Interact..DOI
  34. P. Sharma, B. Liengaard, M. Sarstedt, Joseph F. Hair, C. Ringle (2023). Extraordinary Claims Require Extraordinary Evidence: A Comment on “Recent Developments in PLS”. Communications of the Association for Information Systems.DOI
  35. Ronald C.W. Tsang, Amelia A. Baldwin, Joseph F. Hair, Ermanno Affuso, Kyre Dane Lahtinen (2023). The Informativeness of Sentiment Types in Risk Factor Disclosures: Evidence from Firms with Cybersecurity Breaches. Journal of Information Systems.DOI
  36. Pratyush Nidhi Sharma, Benjamin Dybro Liengaard, Joseph F. Hair, Marko Sarstedt, Christian M. Ringle (2023). Predictive Model Assessment in PLS-SEM: Extensions and Guidelines: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science.DOI
  37. Marko Sarstedt, Joseph F. Hair, Mandy Pick, Benjamin Dybro Liengaard, Lăcrămioara Radomir, Christian M. Ringle (2023). An Updated Assessment of Model Evaluation Practices in PLS-SEM: An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science.DOI
  38. Neda Mossaei, Janna M. Parker, Joseph F. Hair (2023). Should Firms Encourage Employees to Engage in Work-Related Social Media Use? An Abstract. Developments in marketing science: proceedings of the Academy of Marketing Science.DOI
  39. Rodrigo Basco, Joseph F. Hair, Christian M. Ringle, Marko Sarstedt (2022). Advancing family business research through modeling nonlinear relationships: Comparing PLS-SEM and multiple regression. Journal Of Family Business Strategy, Vol. 13, No. 3.DOI
  40. Carlos Eduardo Lourenco, Joseph F. Hair, Felipe Zambaldi, Mateus Canniatti Ponchio (2022). Consumer brand engagement concept and measurement: Toward a refined approach. Journal Of Retailing And Consumer Services, Vol. 68.DOI
  41. Marko Sarstedt, Joseph F. Hair, Mandy Pick, Benjamin D. Liengaard, Lacramioara Radomir, Christian M. Ringle (2022). Progress in partial least squares structural equation modeling use in marketing research in the last decade. Psychology & Marketing, Vol. 390, No. 5.DOI
  42. G. Cepeda-Carrión, Joseph F. Hair, C. Ringle, J. L. Roldán, J. García-Fernández (2022). Guest editorial: Sports management research using partial least squares structural equation modeling (PLS-SEM). International Journal of Sports Marketing & Sponsorship.DOI
  43. Joseph F. Hair, Abdullah Alamer (2022). Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example. Research Methods in Applied Linguistics.DOI
  44. M. Gardner, Joseph F. Hair, Joanna Melancon (2022). What’s in It for Me? Perceived Value of Marketing Activities as a Driver of Consumer Engagement on Social Network Sites. Marketing Management Journal.DOI
  45. Joseph F. Hair, Dana E. Harrison, Jeffrey J. Risher (2022). Post-Pandemic Reflections on Challenges and Opportunities for Marketing Research in the 21st Century. SDGs Studies Review..DOI
  46. Joseph F. Hair, Dana E. Harrison, Jeffrey J. Risher (2022). Post-Pandemic Reflections on Challenges and Opportunities for Marketing Research in the 21st Century. Revista Inteligência Competitiva.DOI
  47. Scott C. Manley, Joseph F. Hair, Ralph I. Williams, William C. McDowell (2021). Essential new PLS-SEM analysis methods for your entrepreneurship analytical toolbox. International Entrepreneurship And Management Journal, Vol. 170, No. 40.DOI
  48. Joseph F. Hair, Claudia Binz Astrachan, Ovidiu I. Moisescu, Lacramioara Radomir, Marko Sarstedt, Santha Vaithilingam, Christian M. Ringle (2021). Executing and interpreting applications of PLS-SEM: Updates for family business researchers. Journal Of Family Business Strategy, Vol. 12, No. 3.DOI
  49. Joseph F. Hair, Marko Sarstedt (2021). Explanation Plus Prediction-The Logical Focus of Project Management Research. Project Management Journal, Vol. 520, No. 40.DOI
  50. Joseph F. Hair, Marko Sarstedt (2021). Data, measurement, and causal inferences in machine learning: opportunities and challenges for marketing. Journal Of Marketing Theory And Practice, Vol. 290, No. 10.DOI
  51. Joseph F. Hair, G. Hult, C. Ringle, M. Sarstedt, N. Danks, Soumya Ray (2021). Evaluation of the Structural Model. Business.DOI
  52. Joseph F. Hair (2021). Reflections on SEM. Data Base.DOI
  53. Joseph F. Hair, G. Hult, C. Ringle, M. Sarstedt, N. Danks, Soumya Ray (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook. Business.DOI
  54. Nathaniel D. Line, Meehee Cho, Joseph F. Hair (2021). The Implications of Research Methodologies for Hospitality Practitioners in an Age of Consumer and Data Complexity.DOI
  55. M. Sarstedt, C. Ringle, Joseph F. Hair (2021). Partial Least Squares Structural Equation Modeling. Handbook of Market Research.DOI
  56. Joseph F. Hair, C. Ringle, S. Gudergan, Julen Castillo Apraiz, Gabriel A. Cepeda Carrión, J. L. Roldán (2021). Manual avanzado de Partial Least Squares Structural Equation Modeling (PLS-SEM).DOI
  57. Joseph F. Hair, G. Hult, C. Ringle, M. Sarstedt, N. Danks, Soumya Ray (2021). Evaluation of Formative Measurement Models. Business.DOI
  58. Nwamaka A. Anaza, José L. Saavedra, Joseph F. Hair, R. Bagherzadeh, Monika Rawal, C. Osakwe (2021). Customer-brand disidentification: Conceptualization, scale development and validation.DOI
  59. Joseph F. Hair, G. Hult, C. Ringle, M. Sarstedt, N. Danks, Soumya Ray (2021). Overview of R and RStudio. Business.DOI
  60. Joseph F. Hair, G. Hult, C. Ringle, M. Sarstedt, N. Danks, Soumya Ray (2021). An Introduction to Structural Equation Modeling. Business.DOI
  61. Joseph F. Hair, G. Hult, C. Ringle, M. Sarstedt, N. Danks, Soumya Ray (2021). Evaluation of Reflective Measurement Models. Business.DOI
  62. Joseph F. Hair, G. Hult, C. Ringle, M. Sarstedt, N. Danks, Soumya Ray (2021). The SEMinR Package. Business.DOI
  63. Adam J. Mills, Joseph F. Hair (2021). Consumer Insights: A Turning Point for Marketing Research Education. Journal of Marketing Education.DOI
  64. Joseph F. Hair (2020). Next-generation prediction metrics for composite-based PLS-SEM. Industrial management & data systems.DOI
  65. M. Sarstedt, Joseph F. Hair, Christian Nitzl, C. Ringle, Matt C. Howard (2020). Beyond a tandem analysis of SEM and PROCESS: Use of PLS-SEM for mediation analyses!DOI
  66. B. Liengaard, P. Sharma, G. Hult, Morten Berg Jensen, M. Sarstedt, Joseph F. Hair, C. Ringle (2020). Prediction: Coveted, Yet Forsaken? Introducing a Cross-Validated Predictive Ability Test in Partial Least Squares Path Modeling. Decision Sciences.DOI
  67. Joseph F. Hair, Marko Sarstedt (2019). Factors versus Composites: Guidelines for Choosing the Right Structural Equation Modeling Method. Project Management Journal, Vol. 500, No. 60.DOI
  68. Galit Shmueli, Marko Sarstedt, Joseph F. Hair, Jun-Hwa Cheah, Hiram Ting, Santha Vaithilingam, Christian M. Ringle (2019). Predictive model assessment in PLS-SEM: guidelines for using PLSpredict. European Journal Of Marketing, Vol. 530, No. 11.DOI
  69. Gohar F. Khan, Marko Sarstedt, Wen-Lung Shiau, Joseph F. Hair, Christian M. Ringle, Martin P. Fritze (2019). Methodological research on partial least squares structural equation modeling (PLS-SEM) An analysis based on social network approaches. Internet Research, Vol. 290, No. 30.DOI
  70. Joseph F. Hair, Marko Sarstedt, Christian M. Ringle (2019). Rethinking some of the rethinking of partial least squares. European Journal Of Marketing, Vol. 530, No. 4.DOI
  71. Claudia Binz Astrachan, Reinhard Prugl, Joseph F. Hair, Barry J. Babind (2019). Marketing and branding in family business: Assessing the landscape and charting a path forward. Journal Of Family Business Strategy.DOI
  72. Wen-Lung Shiau, M. Sarstedt, Joseph F. Hair (2019). Internet research using partial least squares structural equation modeling (PLS-SEM). Internet Research.DOI
  73. Joseph F. Hair, L. Fávero (2019). Multilevel modeling for longitudinal data: concepts and applications. RAUSP Management Journal.DOI
  74. Joseph F. Hair, Marcelo L. D. S. Gabriel, Dirce Gomes da Silva, S. Braga (2019). Development and validation of attitudes measurement scales: fundamental and practical aspects. RAUSP Management Journal.DOI
  75. Joseph F. Hair, Jeffrey J. Risher, M. Sarstedt, C. Ringle (2019). When to use and how to report the results of PLS-SEM. European Business Review.DOI
  76. M. Sarstedt, Joseph F. Hair, J. Cheah, Jan-Michael Becker, C. Ringle (2019). How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM. Australasian Marketing Journal.DOI
  77. Joie S. Hain, Brian N. Rutherford, Joseph F. Hair (2019). A taxonomy for financial services selling. Journal of Personal Selling & Sales Management.DOI
  78. Christine Sutton, Rajaram Veliyath, Torsten M. Pieper, Joseph F. Hair, Marcus Caylor (2018). Secondary agency conflicts: A synthesis and proposed measurement model. Long Range Planning, Vol. 51, No. 5.DOI
  79. G. Tomas M. Hult, Joseph F. Hair, Dorian Proksch, Marko Sarstedt, Andreas Pinkwart, Christian M. Ringle (2018). Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling. Journal Of International Marketing, Vol. 26, No. 3.DOI
  80. Joseph F. Hair, C. Ringle, S. Gudergan, Andrea Fischer, Christian Nitzl, C. Menictas (2018). Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice. Business Research.DOI
  81. Joseph F. Hair, Dana E. Harrison, Jeffrey J. Risher (2018). Marketing Research in the 21st Century: Opportunities and Challenges. ReMark - Revista Brasileira de Marketing.DOI
  82. Joseph F. Hair, Dana E. Harrison, Jeffrey J. Risher (2018). Marketing Research in the 21st Century: Opportunities and Challenges. Redalyc (Universidad Autónoma del Estado de México).DOI
  83. Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Kai Oliver Thiele (2017). Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods. Journal Of The Academy Of Marketing Science, Vol. 450, No. 50.DOI
  84. Joseph F. Hair, Barry J. Babin, Nina Krey (2017). [Review] Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations. Journal Of Advertising, Vol. 460, No. 1.DOI
  85. Joseph F. Hair, Lucy M. Matthews, Ryan L. Matthews, M. Sarstedt (2017). PLS-SEM or CB-SEM: updated guidelines on which method to use.DOI
  86. M. Sarstedt, C. Ringle, Joseph F. Hair (2017). Treating Unobserved Heterogeneity in PLS-SEM: A Multi-method Approach.DOI
  87. Joseph F. Hair, Carole L. Hollingsworth, A. Randolph, A. Chong (2017). An updated and expanded assessment of PLS-SEM in information systems research. Industrial management & data systems.DOI
  88. Barry J. Babin, Claudia Binz Astrachan, Isabel C. Botero, Joseph F. Hair, Reinhard Prügl, Jean-Luc Herrmann, M. Laroche, M. Sarstedt (2017). From Family Identity to Family Firm Image and Reputation: Exploring Facets of the Perception of Family Influence in Branding, Marketing, and Other Messaging.DOI
  89. D. Ortinau, Barry J. Babin, Joseph F. Hair, John B. Ford, J. Boles (2017). Data Fraud in Research: Types, Detection, and Consequences to Data Quality as well as to Research Results, Findings, Implications, and the Body of Marketing Knowledge: An Abstract.DOI
  90. Joseph F. Hair, G. T. M. Hult, C. Ringle, Marko Sarstedt, N. Richter, Sven Hauff (2017). Partial Least Squares Strukturgleichungsmodellierung (PLS-SEM): Eine anwendungsorientierte Einführung.DOI
  91. Barry J. Babin, Claudia Binz Astrachan, Isabel C. Botero, Joseph F. Hair, Reinhard Prügl, Jean-Luc Herrmann, M. Laroche, M. Sarstedt (2017). Special Issue: “From Family Identity to Family Firm Image and Reputation: Exploring Facets of the Perception of Family Influence in Branding, Marketing, and Other Messaging” Call for papers.DOI
  92. Dana E. Harrison, Joseph F. Hair (2017). The Use of Technology in Direct-Selling Marketing Channels: Digital Avenues for Dynamic Growth. Journal of Marketing Channels.DOI
  93. Marko Sarstedt, Joseph F. Hair, Christian M. Ringle, Kai O. Thiele, Siegfried P. Gudergan (2016). Estimation issues with PLS and CBSEM: Where the bias lies! Journal Of Business Research, Vol. 69, No. 10.DOI
  94. Barry J. Babin, Mitch Griffin, Joseph F. Hair (2016). Heresies and sacred cows in scholarly marketing publications. Journal Of Business Research, Vol. 69, No. 8.DOI
  95. Joseph F. Hair, M. Sarstedt, Lucy M. Matthews, C. Ringle (2016). Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I – method.DOI
  96. Lucy M. Matthews, M. Sarstedt, Joseph F. Hair, C. Ringle (2016). Identifying and treating unobserved heterogeneity with FIMIX-PLS: Part II – A case study.DOI
  97. Andrew M. Farrell, Joseph F. Hair, M. Polonsky (2016). Top-cited articles reflect high impact of JMTP across many disciplines, not just marketing.
  98. Vijay K. Patel, Scott C. Manley, Joseph F. Hair, O. C. Ferrell, Torsten Michael Pieper (2016). Is stakeholder orientation relevant for European firms? European Management Journal.DOI
  99. Nebojsa S. Davcik, R. D. da Silva, Joseph F. Hair (2015). Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research.DOI
  100. Iiro Jussila, Anssi Tarkiainen, M. Sarstedt, Joseph F. Hair (2015). From the Special Issue Guest Editors.DOI
  101. Iiro Jussila, Anssi Tarkiainen, M. Sarstedt, Joseph F. Hair (2015). Individual Psychological Ownership: Concepts, Evidence, and Implications for Research in Marketing. Journal of Marketing Theory and Practice.DOI
  102. Donna Smith, Joseph F. Hair, Keith Ferguson (2014). An investigation of the effect of family influence on Commitment-Trust in retailer-vendor strategic partnerships. Journal Of Family Business Strategy, Vol. 5, No. 3.DOI
  103. Marko Sarstedt, Christian M. Ringle, Joseph F. Hair (2014). PLS-SEM: Looking Back and Moving Forward. Long Range Planning, Vol. 47, No. 3.DOI
  104. Marko Sarstedt, Christian M. Ringle, Jorg Henseler, Joseph F. Hair (2014). On the Emancipation of PLS-SEM: A Commentary on Rigdon (2012). Long Range Planning, Vol. 47, No. 3.DOI
  105. Jorg Henseler, Theo K. Dijkstra, Marko Sarstedt, Christian M. Ringle, Adamantios Diamantopoulos, Detmar W. Straub, David J. Ketchen, Joseph F. Hair, G. Tomas M. Hult, Roger J. Calantone (2014). Common Beliefs and Reality About PLS: Comments on Ronnkko and Evermann (2013). Organizational Research Methods, Vol. 170, No. 20.DOI
  106. Marko Sarstedt, Christian M. Ringle, Donna Smith, Russell Reams, Joseph F. Hair (2014). Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers. Journal Of Family Business Strategy, Vol. 5, No. 1.DOI
  107. Shawn R. Wilson, Jeffrey G. Whitmoyer, Torsten M. Pieper, Joseph H. Astrachan, Joseph F. Hair, Marko Sarstedt (2014). Method trends and method needs: Examining methods needed for accelerating the field. Journal Of Family Business Strategy, Vol. 5, No. 1.DOI
  108. Jerry Kudlats, Arthur Money, Joseph F. Hair (2014). Correspondence analysis: A promising technique to interpret qualitative data in family business research. Journal Of Family Business Strategy, Vol. 5, No. 1.DOI
  109. Joseph F. Hair, Marko Sarstedt (2014). Innovative and established research methods in family business: Description, illustration and application guidelines. Journal Of Family Business Strategy, Vol. 5, No. 1.DOI
  110. Joseph F. Hair, C. Ringle, M. Sarstedt (2014). Corrigendum to “Editorial Partial Least Squares: The Better Approach to Structural Equation Modeling?” [LRP 45/5-6 (2012) 312–319].DOI
  111. Joseph F. Hair, M. Sarstedt, Lucas M. Hopkins, V. Kuppelwieser (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research.DOI
  112. Joseph F. Hair, C. Ringle, M. Sarstedt (2014). Corrigendum to “Editorial Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance” [LRP 46/1-2 (2013) 1–12].DOI
  113. Joseph F. Hair, Marcelo Luiz Dias da Silva Gabriel, Vijay K. Patel (2014). AMOS Covariance-Based Structural Equation Modeling (CB-SEM): Guidelines on Its Application as a Marketing Research Tool.DOI
  114. Claudia Binz, Joseph F. Hair, Torsten M. Pieper, Artur Baldauf (2013). Exploring the effect of distinct family firm reputation on consumers' preferences. Journal Of Family Business Strategy, Vol. 4, No. 1.DOI
  115. Joseph F. Hair, C. Ringle, M. Sarstedt (2013). Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance.DOI
  116. Joseph F. Hair, Marko Sarstedt, Torsten M. Pieper, Christian M. Ringle (2012). [Review] The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications. Long Range Planning, Vol. 45, No. 56.DOI
  117. Vijay K. Patel, Torsten M. Pieper, Joseph F. Hair (2012). The global family business: Challenges and drivers for cross-border growth. Business Horizons, Vol. 55, No. 3.DOI
  118. Joseph F. Hair, C. Ringle, M. Sarstedt (2012). Partial Least Squares: The Better Approach to Structural Equation Modeling?DOI
  119. Joseph F. Hair, C. Ringle, M. Sarstedt, M. Sarstedt (2011). The Use of Partial Least Squares (PLS) to Address Marketing Management Topics.
  120. Joseph F. Hair, C. Ringle, M. Sarstedt (2011). PLS-SEM: Indeed a Silver Bullet.DOI
  121. Joseph F. Hair, M. Sarstedt, C. Ringle, Jeannette A. Mena (2011). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Marketing Science.DOI
  122. Joseph F. Hair, Scott B. Friend, D. Bellanger, J. Boles, C. Curasi (2010). Why Are You Really Winning and Losing Deals: A Customer Perspective on Determinants of Sales Failure, Proceedings.
  123. Ossi Pesamaa, Per Erik Eriksson, Joseph F. Hair (2009). Validating a model of cooperative procurement in the construction industry. International Journal Of Project Management, Vol. 27, No. 6.DOI
  124. Mary Hair Collins, Joseph F. Hair, Tonette S. Rocco (2009). The Older-Worker-Younger-Supervisor Dyad: A Test of the Reverse Pygmalion Effect. Human Resource Development Quarterly, Vol. 200, No. 10.DOI
  125. Ossi Pesamaa, Joseph F. Hair (2008). Cooperative strategies for improving the tourism industry in remote geographic regions:: An addition to trust and commitment theory with one key mediating construct. Scandinavian Journal Of Hospitality And Tourism, Vol. 80, No. 1.DOI
  126. Joseph F. Hair, C. Ringle, M. Sarstedt (2008). From the Special Issue Guest Editors.DOI
  127. Joseph F. Hair (2007). Essentials of Marketing Research.
  128. Joseph F. Hair, Barry J. Babin, A. Money, Phillip Samouel (2005). Fundamentos de Métodos de Pesquisa em Administração.
  129. Joseph F. Hair, Barry J. Babin (2002). Technology And The New Economy: Implications For Higher Education And The Marketing Discipline.DOI
  130. Michael J. Provitera, Joseph F. Hair, William H. A. Johnson, Richard Plank (2002). The Impact of Market Orientation on Espirit De Corps, Customer Orientation, and Business Performance. Marketing Management Journal.DOI

Preprints

  1. Syrine Hamrita, Norchène Ben Dahmane Mouelhi, Walid Chaouali, Tobias Otterbring, Joseph F. Hair (2026). How about . . . “Do Chatbot Warmth and Competence “Really” Strengthen Brand Trust?”. SSRN Electronic Journal.DOI
  2. Noah Farhadi, Joseph F. Hair, Abby Ghobadian, Craig Roger (2026). Carbonized Profit: Does The World Walk The Green Talk? SSRN Electronic Journal.DOI
  3. Sonny Nguyen, Christina Theodoraki, Louis Marino, Joseph F. Hair (2025). Unpacking Actor-Level Engagement in Entrepreneurial Ecosystems: Developing a Reflective–Reflective Higher-Order Model. SSRN Electronic Journal.DOI

Book Chapters

  1. Joseph F. Hair, Sarah Rana, Denise Robb, Mark Stroud (2025). The Emerging Role of AI and Social Robots in University Student Recruitment. Digital education and learning.DOI
  2. Hengky Latan, Joseph F. Hair, Richard Noonan, Misty A. Sabol (2023). Introduction to the Partial Least Squares Path Modeling: Basic Concepts and Recent Methodological Enhancements. Springer eBooks.DOI
  3. Stephanie Dygico Gapud, Joseph F. Hair (2023). When Navigating Uncertainty Lead Mindfully. Springer proceedings in business and economics.DOI
  4. Serap Korkarer, Mahmut Hızıroğlu, Joseph F. Hair (2023). Institutional Context and Entrepreneurship Typologies: The Moderator Role of Environmental Uncertainty. Springer proceedings in business and economics.DOI
  5. Stephanie Dygico Gapud, Joseph F. Hair (2023). Mindful Leadership Under Fire: A Validation Study of a Hierarchical Component Model. Springer proceedings in business and economics.DOI
  6. Marko Sarstedt, Christian M. Ringle, Joseph F. Hair (2021). Partial Least Squares Structural Equation Modeling. Springer eBooks.DOI
  7. Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Nicholas Patrick Danks, Soumya Ray (2021). Mediation Analysis. Classroom companion: business.DOI
  8. Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Nicholas Patrick Danks, Soumya Ray (2021). Moderation Analysis. Classroom companion: business.DOI

Books

  1. Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Gulliver Lux, Julien Troiville (2022). Modèles d'équations structurelles Partial Least Squares (PLS-SEM): 3e édition. HAL (Le Centre pour la Communication Scientifique Directe).

Datasets

  1. BABALOLA, EMMANUEL OLUSOLA, Nouf Khalifah Alkhalifah, Joseph F. Hair (2026). AI-Based Chatbot Usage Adoption in the Financial Service Industry. Mendeley Data.DOI

Research Interests

BusinessManagementAccountingDecision SciencesSocial Sciences

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