2025
GPR: Towards a Generative Pre-trained One-Model Paradigm for Large-Scale Advertising Recommendation
Jie Jiang, Jun Zhang, Yi Li, Yue Liu, Changping Wang, Yuan Wang, Yuling Xiong, Xun Liu, Haiyang Wu, Qian Li, Enming Zhang, Jia-Wei Sun, Xin Xu, Zi-Shuai Zhang, Ruo-Pu Liu, Su Huang, Zhao-Xin Zhang, Zhengkai Guo, Shuo-Jin Yang, Meng-Hao Guo, Huan Yu, Shiqiang Hu
Proceedings of the 32nd ACM SIGKDD Conference on Knowledge Discovery and Data Mining V.2