杨葱葱｜东莞理工学院｜学者主页

2026

Understanding live streaming e-commerce sales performance: a configurational analysis of product-related and streamer-related factors

Congcong Yang, Xiao-Xia Tang, Jian-Hong Chen, Yuan-Yue Feng, Ben Niu

Electronic Commerce Research

DOI

2026

How do virtual streamers drive consumer purchase in livestreaming commerce? The effects of AI-generated positive emotions

Yuan-Yue Feng, Xiaona Li, Congcong Yang, Weiling Ke, Ben Niu

Industrial Management & Data Systems

DOI

2025

Play to Participate: Effects of Gamification Affordances on Consumer Participation in Livestreaming Commerce

Congcong Yang, Yuanyue Feng, Xiaona Li, Ben Niu

Journal Of Theoretical And Applied Electronic Commerce Research，Vol. 20, No. 2

DOI

2025

基于对分课堂与案例教学相融合的服务业管理（双语）课程教学模式研究

杨葱葱，冯元粤，杨翩翩

《中国多媒体与网络教学学报(上旬刊)》

2025

Gamified Crowdfunding: A Study on the Impact of Gamification Elements on Value Co-creation in "MoDian" APP'S Designer Toy Crowdfunding Projects

Yuanyue Feng, Jing-Pei Zhang, Jingze Li, Xue-Ying Zhang, Congcong Yang

Wuhan International Conference on E-Business

DOI

2025

Effects of using internet slang versus standard language in ads on brand attitude

Pianpian Yang, Shufen Zhang, Yufan Jiang, Congcong Yang, Shi-Xiong Liu

Industrial management & data systems

DOI

2024

How social media promotes impulsive buying: examining the role of customer inspiration

Pian-Pian Yang, Hong Sheng, Congcong Yang, Yuan-Yue Feng

Industrial management & data systems

DOI

2023

Examining the gamified effect of the blindbox design: The moderating role of price

Xiaoyu Miao, Ben Niu, Congcong Yang, Yuanyue Feng

Journal Of Retailing And Consumer Services，Vol. 74

DOI

2023

基于建构主义学习理论的实践类课程线上教学反思与改进

杨翩翩，蒋雨帆，杨葱葱

《中国多媒体与网络教学学报(上旬刊)》

2023

剥夺型好奇心对消费者多样化寻求行为的影响研究

杨翩翩，赵雅婷，杨葱葱，王雪华，蒋雨帆

《心理科学》，Vol. 46, No. 6

下载原文

2022

How do gamification mechanics drive solvers' Knowledge contribution? A study of collaborative knowledge crowdsourcing

Yuanyue Feng, Zihui Yi, Congcong Yang, Ruoyi Chen, Ye Feng

Technological Forecasting And Social Change，Vol. 1770

DOI

2021

The effects of ad social and personal relevance on consumer ad engagement on social media: The moderating role of platform trust*

Shuang Geng, Pianpian Yang, Yun Gao, Yingsi Tan, Congcong Yang

Computers In Human Behavior，Vol. 122

DOI

2021

Research on the Influencing mechanisms of Backers' Impulsive Support in Reward-based Crowdfunding Based on Cognitive Appraisal Theory

Zihui Yi, Yuhong Luo, Ye Feng, Yang Wang, Yuan-Yue Feng, Congcong Yang

International Conference on Information Technology and Quantitative Management

DOI

2021

Effect of achievement-related gamification on brand attachment

Congcong Yang, Pian-Pian Yang, Yuan-Yue Feng

Industrial management & data systems

DOI

2020

Using gamification elements for competitive crowdsourcing: exploring the underlying mechanism

Congcong Yang, H. Ye, Yuan-Yue Feng

Behavior and Information Technology

DOI

2019

The Influence of Gamification Mechanics on Online Group-buying Participation

Qingsong Ye, Yuan-Yue Feng, Pian-Pian Yang, Congcong Yang, Lu-Si Yang

Americas Conference on Information Systems

2018

Gamification artifacts and crowdsourcing participation: Examining the mediating role of intrinsic motivations

Yuanyue Feng, Hua Jonathan Ye, Ying Yu, Congcong Yang, Tingru Cui

Computers In Human Behavior，Vol. 81

DOI

2018

Fair or Not: Effects of Gamification Elements on Crowdsourcing Participation

Congcong Yang, Yuanyue Feng, Yuanyue Feng, Xizhi Zheng, Feng, Ye, Feng, Ye, Ying Yu, Ben Niu, Pianpian Yang

Journal of the Association for Information Systems

2018

Gamification Artifacts and Crowdsourcing Participation Survey

Yuan-Yue Feng, H. Ye, Ying Yu, Congcong Yang, Ting-Ru Cui

DOI

杨葱葱

精选作品

期刊论文

Understanding live streaming e-commerce sales performance: a configurational analysis of product-related and streamer-related factors

How do virtual streamers drive consumer purchase in livestreaming commerce? The effects of AI-generated positive emotions

Play to Participate: Effects of Gamification Affordances on Consumer Participation in Livestreaming Commerce

基于对分课堂与案例教学相融合的服务业管理（双语）课程教学模式研究

Gamified Crowdfunding: A Study on the Impact of Gamification Elements on Value Co-creation in "MoDian" APP'S Designer Toy Crowdfunding Projects

Effects of using internet slang versus standard language in ads on brand attitude

How social media promotes impulsive buying: examining the role of customer inspiration

Examining the gamified effect of the blindbox design: The moderating role of price

基于建构主义学习理论的实践类课程线上教学反思与改进

剥夺型好奇心对消费者多样化寻求行为的影响研究

How do gamification mechanics drive solvers' Knowledge contribution? A study of collaborative knowledge crowdsourcing

The effects of ad social and personal relevance on consumer ad engagement on social media: The moderating role of platform trust*

Research on the Influencing mechanisms of Backers' Impulsive Support in Reward-based Crowdfunding Based on Cognitive Appraisal Theory

Effect of achievement-related gamification on brand attachment

Using gamification elements for competitive crowdsourcing: exploring the underlying mechanism

The Influence of Gamification Mechanics on Online Group-buying Participation

Gamification artifacts and crowdsourcing participation: Examining the mediating role of intrinsic motivations

Fair or Not: Effects of Gamification Elements on Crowdsourcing Participation

Gamification Artifacts and Crowdsourcing Participation Survey

研究方向