百晓学者学者目录

Marko Sarstedt

Babeș-Bolyai University; Ludwig-Maximilians-Universität München

Selected Publications

Journal Articles

  1. Jan-Michael Becker, Nicole Franziska Richter, Christian M. Ringle, Marko Sarstedt (2026). Must-have, or maybe not? A sensitivity-based extension to necessary condition analysis. Journal Of Business Research, Vol. 206.DOI
  2. Michael V. Reiss, Susanne J. Adler, Christopher Barrie, Jana B. Berkessel, Johannes Breuer, Abel Brodeur, Garret Christensen, Tobias Dienlin, Jeremy Freese, Ben Greiner, Mario Haim, Tom E. Hardwicke, Magnus Johannesson, Gary King, Frauke Kreuter, Christopher Lucas, Ana Martinovici, Christophe Pérignon, Marko Sarstedt, Felix D. Schönbrodt, Oleg Urminsky, Wouter van Atteveldt, Simine Vazire, Lars Vilhuber, Florian von Wangenheim, Eric‐Jan Wagenmakers, Nicolas Pröllochs, Claire Robertson, Felix Holzmeister, Stefan Feuerriegel, Hauke Roggenkamp (2026). Author Correction: Improving computational reproducibility in the social sciences. Nature Human Behaviour.DOI
  3. Michael V. Reiss, Susanne J. Adler, Christopher Barrie, Jana B. Berkessel, Johannes Breuer, Abel Brodeur, Garret Christensen, Tobias Dienlin, Jeremy Freese, Ben Greiner, Mario Haim, Tom E. Hardwicke, Magnus Johannesson, Gary King, Frauke Kreuter, Christopher Lucas, Ana Martinovici, Christophe Pérignon, Marko Sarstedt, Felix D. Schönbrodt, Oleg Urminsky, Wouter van Atteveldt, Simine Vazire, Lars Vilhuber, Florian von Wangenheim, Eric‐Jan Wagenmakers, Nicolas Pröllochs, Claire Robertson, Felix Holzmeister, Stefan Feuerriegel, Hauke Roggenkamp (2026). Improving computational reproducibility in the social sciences. Nature Human Behaviour.DOI
  4. Marko Sarstedt, Charles H. Noble, Stephanie M. Noble (2026). A policy change at JAMS: The role of reproducibility in science. Journal of the Academy of Marketing Science.DOI
  5. Marko Sarstedt, Susanne Jana Adler, Monika Imschloss (2026). Machine marketing: rethinking the customer in the age of generative AI. Journal of Marketing Analytics.DOI
  6. Marko Sarstedt, Susanne Jana Adler, Lea Rau, Bernd Schmitt (2026). Your Next Respondent Might Be an LLM: Guidelines for Using Silicon Samples in Marketing Research. NIM Marketing Intelligence Review.DOI
  7. Jun‐Hwa Cheah, Marko Sarstedt, Joseph F. Hair, Christian M. Ringle (2026). Consistent Partial Least Squares Structural Equation Modeling Using SmartPLS. Structural Equation Modeling A Multidisciplinary Journal.DOI
  8. Joseph F. Hair, Pratyush Nidhi Sharma, Wynne W. Chin, Marko Sarstedt, Christian M. Ringle (2026). A Multimethod SEM Framework for Analyzing Models with Latent Variables. Journal of Global Marketing.DOI
  9. Marko Sarstedt (2026). Metrological uncertainty and the value of informative nulls in marketing research. Journal of Marketing Analytics.DOI
  10. Monika Imschloß, Marko Sarstedt, Susanne J. Adler, Cheah Jun Hwa（2026）. 在感官服务研究中使用大语言模型：初步见解与展望.DOI
  11. Gyeongcheol Cho, Ji Yeh Choi, Marko Sarstedt, Heungsun Hwang (2025). Regularized Structural Equation Modeling with Both Factors and Components. Structural Equation Modeling-A Multidisciplinary Journal, Vol. 320, No. 60.DOI
  12. Joseph F. Hair, Barry J. Babin, Christian M. Ringle, Marko Sarstedt, Jan-Michael Becker (2025). [Review] Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial. Journal Of Marketing Analytics, Vol. 130, No. 30.DOI
  13. Ovidiu-Ioan Moisescu, Oana-Adriana Gica, Flavia-Andreea Herle, Ioana Dan, Marko Sarstedt (2025). Does One Size Fit All? The Role of Extraversion in Generating Electronic Word-of-Mouth Through Social Media Brand Page Engagement. Psychology & Marketing, Vol. 420, No. 7.DOI
  14. Dominik R. Bach, Edward E. Rigdon, Marko Sarstedt (2025). Calibration experiments: An alternative to multi-method approaches for measurement validation in consumer research. Journal Of Business Research, Vol. 193.DOI
  15. Monika Imschloss, Marko Sarstedt, Susanne J. Adler, Jun Hwa Cheah (2025). Using LLMs in sensory service research: initial insights and perspectives. Service Industries Journal.DOI
  16. Lachlan Deer, Susanne J. Adler, Hannes Datta, Natalie Mizik, Marko Sarstedt (2025). Toward open science in marketing research. International Journal Of Research In Marketing, Vol. 42, No. 1.DOI
  17. Raoul V. Kübler, Susanne Jana Adler, Lina Welke, Marko Sarstedt, Koen H. Pauwels (2025). Mining Consumer Mindset Metrics With User-Generated Content. Schmalenbach Journal of Business Research.DOI
  18. Meikel Soliman, Marko Sarstedt, Susanne Jana Adler, Doreen Siegfried, Oliver Genschow, Monika Imschloß (2025). A Tale of Open Science: Emergence of a New Normal. Schmalenbach Journal of Business Research.DOI
  19. Mario Angelelli, Enrico Ciavolino, Christian M. Ringle, Marko Sarstedt, Massimo Aria (2025). Conceptual structure and thematic evolution in partial least squares structural equation modeling research. Quality & Quantity.DOI
  20. Marko Sarstedt, Nicole F. Richter, Sven Hauff, Christian M. Ringle (2024). Combined importance-performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS-SEM): a SmartPLS 4 tutorial. Journal Of Marketing Analytics, Vol. 120, No. 40.DOI
  21. Linda D. Hollebeek, Marko Sarstedt, Choukri Menidjel, Sigitas Urbonavicius, Vytautas Dikcius (2024). [Review] Theoretical rigor of customer experience scales: a systematic review and a roadmap for researchers. Marketing Intelligence & Planning, Vol. 420, No. 80.DOI
  22. Marko Sarstedt, Susanne J. Adler, Christian M. Ringle, Gyeongcheol Cho, Adamantios Diamantopoulos, Heungsun Hwang, Benjamin D. Liengaard (2024). Same model, same data, but different outcomes: Evaluating the impact of method choices in structural equation modeling. Journal Of Product Innovation Management, Vol. 410, No. 6.DOI
  23. Marko Sarstedt, Susanne J. Adler, Lea Rau, Bernd Schmitt (2024). [Review] Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines. Psychology & Marketing, Vol. 410, No. 6.DOI
  24. Joe F. Hair, Marko Sarstedt, Christian M. Ringle, Pratyush N. Sharma, Benjamin D. Liengaard (2024). Going beyond the untold facts in PLS-SEM and moving forward. European Journal Of Marketing, Vol. 580, No. 13.DOI
  25. Sven Hauff, Nicole Franziska Richter, Marko Sarstedt, Christian M. Ringle (2024). Importance and performance in PLS-SEM and NCA: Introducing the combined importance-performance map analysis (cIPMA). Journal Of Retailing And Consumer Services, Vol. 78.DOI
  26. Linda D. Hollebeek, Choukri Menidjel, Marko Sarstedt, Johan Jansson, Sigitas Urbonavicius (2024). [Review] Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research. Psychology & Marketing, Vol. 410, No. 4.DOI
  27. Marko Sarstedt, Ovidiu-Ioan Moisescu (2024). Quantifying uncertainty in PLS-SEM-based mediation analyses. Journal Of Marketing Analytics, Vol. 120, No. 10.DOI
  28. Joseph F. Hair, Pratyush N. Sharma, Marko Sarstedt, Christian M. Ringle, Benjamin D. Liengaard (2024). The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM. European Journal Of Marketing, Vol. 580, No. 13.DOI
  29. Siegfried Paul Gudergan, Ovidiu Ioan Moisescu, Lăcrămioara Radomir, Christian M. Ringle, Marko Sarstedt (2024). Special issue editorial: Advanced partial least squares structural equation modeling (PLS-SEM) applications in business research. Journal of Business Research.DOI
  30. Giampaolo Viglia, Susanne Jana Adler, Caroline Lancelot Miltgen, Marko Sarstedt (2024). The use of synthetic data in tourism. Annals of Tourism Research.DOI
  31. Pratyush Nidhi Sharma, Marko Sarstedt, Christian M. Ringle, Jun‐Hwa Cheah, Anne Herfurth, Joseph F. Hair (2024). A framework for enhancing the replicability of behavioral MIS research using prediction oriented techniques. International Journal of Information Management.DOI
  32. Marko Sarstedt, Susanne J. Adler (2023). An advanced method to streamline p-hacking. Journal Of Business Research, Vol. 163.DOI
  33. Edward Rigdon, Marko Sarstedt, Ovidiu-Ioan Moisescu (2023). Quantifying model selection uncertainty via bootstrapping and Akaike weights. International Journal Of Consumer Studies, Vol. 47, No. 4.DOI
  34. Marko Sarstedt, Joseph F. Hair, Christian M. Ringle (2023). PLS-SEM: indeed a silver bullet - retrospective observations and recent advances. Journal Of Marketing Theory And Practice, Vol. 310, No. 30.DOI
  35. Linda D. Hollebeek, Marko Sarstedt, Choukri Menidjel, David E. Sprott, Sigitas Urbonavicius (2023). [Review] Hallmarks and potential pitfalls of customer- and consumer engagement scales: A systematic review. Psychology & Marketing, Vol. 400, No. 6.DOI
  36. Dan-Andrei Sitar-Taut, Daniel Mican, Lena Froembling, Marko Sarstedt (2023). Digital Socialligators? Social Media-Induced Perceived Support During the Transition to the COVID-19 Lockdown. Social Science Computer Review, Vol. 410, No. 30.DOI
  37. Gyeongcheol Cho, Sunmee Kim, Jonathan Lee, Heungsun Hwang, Marko Sarstedt, Christian M. Ringle (2023). A comparative study of the predictive power of component-based approaches to structural equation modeling. European Journal Of Marketing, Vol. 570, No. 6.DOI
  38. Pratyush N. Sharma, Benjamin Dybro D. Liengaard, Joseph F. Hair, Marko Sarstedt, Christian M. Ringle (2023). Predictive model assessment and selection in composite-based modeling using PLS-SEM: extensions and guidelines for using CVPAT. European Journal Of Marketing, Vol. 570, No. 6.DOI
  39. Heungsun Hwang, Marko Sarstedt, Gyeongcheol Cho, Hosung Choo, Christian M. M. Ringle (2023). [Review] A primer on integrated generalized structured component analysis. European Business Review, Vol. 350, No. 30.DOI
  40. Jan-Michael Becker, Jun-Hwa Cheah, Rasoul Gholamzade, Christian M. Ringle, Marko Sarstedt (2023). [Review] PLS-SEM's most wanted guidance. International Journal Of Contemporary Hospitality Management, Vol. 350, No. 1.DOI
  41. Marko Sarstedt, Yide Liu (2023). Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM). Journal of Marketing Analytics.DOI
  42. Michael Canty, Felix J. Lang, Susanne Jana Adler, Marcel Lichters, Marko Sarstedt (2023). Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes. Marketing Letters.DOI
  43. Wolfgang Breuer, Jannis Bischof, Christian Hofmann, Jochen Hundsdoerfer, Hans‐Ulrich Küpper, Marko Sarstedt, Philipp Schreck, Tim Weitzel, Peter Witt (2023). Recent developments in Business Economics. Journal of Business Economics.DOI
  44. Susanne Jana Adler, Martina Katharina Schöniger, Marcel Lichters, Marko Sarstedt (2023). Forty years of context effect research in marketing: a bibliometric analysis. Journal of Business Economics.DOI
  45. Christian M. Ringle, Marko Sarstedt, Noemi Sinkovics, Rudolf R. Sinkovics (2023). A perspective on using partial least squares structural equation modelling in data articles. Data in Brief.DOI
  46. Marko Sarstedt, Christian M. Ringle, Denis Iuklanov (2023). Antecedents and consequences of corporate reputation: A dataset. Data in Brief.DOI
  47. Rodrigo Basco, Joseph F. Hair, Christian M. Ringle, Marko Sarstedt (2022). Advancing family business research through modeling nonlinear relationships: Comparing PLS-SEM and multiple regression. Journal Of Family Business Strategy, Vol. 13, No. 3.DOI
  48. Gyeongcheol Cho, Christopher Schlaegel, Heungsun Hwang, Younyoung Choi, Marko Sarstedt, Christian M. Ringle (2022). Integrated Generalized Structured Component Analysis: On the Use of Model Fit Criteria in International Management Research. Management International Review, Vol. 620, No. 4.DOI
  49. Gyeongcheol Cho, Heungsun Hwang, Marko Sarstedt, Christian M. Ringle (2022). A Prediction-Oriented Specification Search Algorithm for Generalized Structured Component Analysis. Structural Equation Modeling-A Multidisciplinary Journal, Vol. 290, No. 40.DOI
  50. Gyeongcheol Cho, Marko Sarstedt, Heungsun Hwang (2022). A comparative evaluation of factor- and component-based structural equation modelling approaches under (in)correct construct representations. British Journal Of Mathematical & Statistical Psychology, Vol. 750, No. 2.DOI
  51. Marko Sarstedt, Joseph F. Hair, Mandy Pick, Benjamin D. Liengaard, Lacramioara Radomir, Christian M. Ringle (2022). Progress in partial least squares structural equation modeling use in marketing research in the last decade. Psychology & Marketing, Vol. 390, No. 5.DOI
  52. Marko Sarstedt, Nicholas P. Danks (2022). [Review] Prediction in HRM research-A gap between rhetoric and reality. Human Resource Management Journal, Vol. 320, No. 20.DOI
  53. Marko Sarstedt, Lacramioara Radomir, Ovidiu Ioan Moisescu, Christian M. Ringle (2022). [Review] Latent class analysis in PLS-SEM: A review and recommendations for future applications. Journal Of Business Research, Vol. 138.DOI
  54. Joseph F. Hair, Claudia Binz Astrachan, Ovidiu I. Moisescu, Lacramioara Radomir, Marko Sarstedt, Santha Vaithilingam, Christian M. Ringle (2021). Executing and interpreting applications of PLS-SEM: Updates for family business researchers. Journal Of Family Business Strategy, Vol. 12, No. 3.DOI
  55. Susanne Adler, Marko Sarstedt (2021). [Review] Mapping the jungle: A bibliometric analysis of research into construal level theory. Psychology & Marketing, Vol. 380, No. 9.DOI
  56. Joseph F. Hair, Marko Sarstedt (2021). Explanation Plus Prediction-The Logical Focus of Project Management Research. Project Management Journal, Vol. 520, No. 40.DOI
  57. S. Mostafa Rasoolimanesh, Christian M. Ringle, Marko Sarstedt, Hossein Olya (2021). The combined use of symmetric and asymmetric approaches: partial least squares-structural equation modeling and fuzzy-set qualitative comparative analysis. International Journal Of Contemporary Hospitality Management, Vol. 330, No. 5.DOI
  58. George R. Franke, Marko Sarstedt, Nicholas P. Danks (2021). Assessing measure congruence in nomological networks. Journal Of Business Research, Vol. 130.DOI
  59. Joseph F. Hair, Marko Sarstedt (2021). Data, measurement, and causal inferences in machine learning: opportunities and challenges for marketing. Journal Of Marketing Theory And Practice, Vol. 290, No. 10.DOI
  60. Christian M. Ringle, Marko Sarstedt, Rebecca Mitchell, Siegfried P. Gudergan (2020). Partial least squares structural equation modeling in HRM research. International Journal Of Human Resource Management, Vol. 310, No. 12.DOI
  61. Marko Sarstedt, Christian M. Ringle, Jun-Hwa Cheah, Hiram Ting, Ovidiu Moisescu, Lacramioara Radomir (2020). Structural model robustness checks in PLS-SEM. Tourism Economics, Vol. 260, No. 40.DOI
  62. Nicholas P. Danks, Pratyush N. Sharma, Marko Sarstedt (2020). Model selection uncertainty and multimodel inference in partial least squares structural equation modeling (PLS-SEM). Journal Of Business Research, Vol. 113.DOI
  63. Edward E. Rigdon, Marko Sarstedt, Jan-Michael Becker (2020). Quantify uncertainty in behavioral research. Nature Human Behaviour, Vol. 40, No. 40.DOI
  64. Joseph F. Hair, Marko Sarstedt (2019). Factors versus Composites: Guidelines for Choosing the Right Structural Equation Modeling Method. Project Management Journal, Vol. 500, No. 60.DOI
  65. Galit Shmueli, Marko Sarstedt, Joseph F. Hair, Jun-Hwa Cheah, Hiram Ting, Santha Vaithilingam, Christian M. Ringle (2019). Predictive model assessment in PLS-SEM: guidelines for using PLSpredict. European Journal Of Marketing, Vol. 530, No. 11.DOI
  66. Anna Girard, Marcel Lichters, Marko Sarstedt, Dipayan Biswas (2019). Short- and Long-Term Effects of Nonconsciously Processed Ambient Scents in a Servicescape: Findings From Two Field Experiments. Journal Of Service Research, Vol. 220, No. 40.DOI
  67. Edward E. Rigdon, Jan-Michael Becker, Marko Sarstedt (2019). Parceling Cannot Reduce Factor Indeterminacy in Factor Analysis: A Research Note. Psychometrika, Vol. 840, No. 3.DOI
  68. Gohar F. Khan, Marko Sarstedt, Wen-Lung Shiau, Joseph F. Hair, Christian M. Ringle, Martin P. Fritze (2019). Methodological research on partial least squares structural equation modeling (PLS-SEM) An analysis based on social network approaches. Internet Research, Vol. 290, No. 30.DOI
  69. George Franke, Marko Sarstedt (2019). Heuristics versus statistics in discriminant validity testing: a comparison of four procedures. Internet Research, Vol. 290, No. 30.DOI
  70. Edward E. Rigdon, Jan-Michael Becker, Marko Sarstedt (2019). Factor Indeterminacy as Metrological Uncertainty: Implications for Advancing Psychological Measurement. Multivariate Behavioral Research, Vol. 540, No. 3.DOI
  71. Joseph F. Hair, Marko Sarstedt, Christian M. Ringle (2019). Rethinking some of the rethinking of partial least squares. European Journal Of Marketing, Vol. 530, No. 4.DOI
  72. G. Tomas M. Hult, Joseph F. Hair, Dorian Proksch, Marko Sarstedt, Andreas Pinkwart, Christian M. Ringle (2018). Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling. Journal Of International Marketing, Vol. 26, No. 3.DOI
  73. Faizan Ali, S. Mostafa Rasoolimanesh, Marko Sarstedt, Christian M. Ringle, Kisang Ryu (2018). An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research. International Journal Of Contemporary Hospitality Management, Vol. 300, No. 1.DOI
  74. Jun-Hwa Cheah, Marko Sarstedt, Christian M. Ringle, T. Ramayah, Hiram Ting (2018). Convergent validity assessment of formatively measured constructs in PLS-SEM: On using single-item versus multi-item measures in redundancy analyses. International Journal Of Contemporary Hospitality Management, Vol. 300, No. 11.DOI
  75. Marko Sarstedt, Paul Bengart, Abdel Monim Shaltoni, Sebastian Lehmann (2018). The use of sampling methods in advertising research: a gap between theory and practice. International Journal Of Advertising, Vol. 370, No. 40.DOI
  76. Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Kai Oliver Thiele (2017). Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods. Journal Of The Academy Of Marketing Science, Vol. 450, No. 50.DOI
  77. Murad Ali, Konan Anderson Seny Kan, Marko Sarstedt (2016). Direct and configurational paths of absorptive capacity and organizational innovation to successful organizational performance. Journal Of Business Research, Vol. 69, No. 11.DOI
  78. Marko Sarstedt, Joseph F. Hair, Christian M. Ringle, Kai O. Thiele, Siegfried P. Gudergan (2016). Estimation issues with PLS and CBSEM: Where the bias lies! Journal Of Business Research, Vol. 69, No. 10.DOI
  79. Marcel Lichters, Holger Mueller, Marko Sarstedt, Bodo Vogt (2016). How durable are compromise effects? Journal Of Business Research, Vol. 69, No. 10.DOI
  80. Rainer Schlittgen, Christian M. Ringle, Marko Sarstedt, Jan-Michael Becker (2016). Segmentation of PLS path models by iterative reweighted regressions. Journal Of Business Research, Vol. 69, No. 10.DOI
  81. Marko Sarstedt, Adamantios Diamantopoulos, Thomas Salzberger, Petra Baumgartner (2016). Selecting single items to measure doubly concrete constructs: A cautionary tale. Journal Of Business Research, Vol. 69, No. 8.DOI
  82. Marko Sarstedt, Adamantios Diamantopoulos, Thomas Salzberger (2016). Should we use single items? Better not. Journal Of Business Research, Vol. 69, No. 8.DOI
  83. Marcel Lichters, Claudia Brunnlieb, Gideon Nave, Marko Sarstedt, Bodo Vogt (2016). The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect. Journal Of Marketing Research, Vol. 530, No. 20.DOI
  84. Thomas Salzberger, Marko Sarstedt, Adamantios Diamantopoulos (2016). Measurement in the social sciences: where C-OAR-SE delivers and where it does not. European Journal Of Marketing, Vol. 500, No. 11.DOI
  85. Jorg Henseler, Christian M. Ringle, Marko Sarstedt (2016). Testing measurement invariance of composites using partial least squares. International Marketing Review, Vol. 330, No. 3.DOI
  86. Jorg Henseler, Christian M. Ringle, Marko Sarstedt (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal Of The Academy Of Marketing Science, Vol. 430, No. 10.DOI
  87. Volker G. Kuppelwieser, Marko Sarstedt (2014). Exploring the influence of customers' time horizon perspectives on the satisfaction-loyalty link. Journal Of Business Research, Vol. 67, No. 12.DOI
  88. Marina Fiedler, Marko Sarstedt (2014). Influence of community design on user behaviors in online communities. Journal Of Business Research, Vol. 67, No. 11.DOI
  89. Volker G. Kuppelwieser, Marko Sarstedt, Sven Tuzovic (2014). The role of context and motivation variables in mobile commerce usage - A further perspective on Chong (2013). Technological Forecasting And Social Change, Vol. 880.DOI
  90. Marko Sarstedt, Christian M. Ringle, Joseph F. Hair (2014). PLS-SEM: Looking Back and Moving Forward. Long Range Planning, Vol. 47, No. 3.DOI
  91. Marko Sarstedt, Christian M. Ringle, Jorg Henseler, Joseph F. Hair (2014). On the Emancipation of PLS-SEM: A Commentary on Rigdon (2012). Long Range Planning, Vol. 47, No. 3.DOI
  92. Jorg Henseler, Theo K. Dijkstra, Marko Sarstedt, Christian M. Ringle, Adamantios Diamantopoulos, Detmar W. Straub, David J. Ketchen, Joseph F. Hair, G. Tomas M. Hult, Roger J. Calantone (2014). Common Beliefs and Reality About PLS: Comments on Ronnkko and Evermann (2013). Organizational Research Methods, Vol. 170, No. 20.DOI
  93. Joseph F. Hair, Marko Sarstedt (2014). Innovative and established research methods in family business: Description, illustration and application guidelines. Journal Of Family Business Strategy, Vol. 5, No. 1.DOI
  94. Marko Sarstedt, Christian M. Ringle, Donna Smith, Russell Reams, Joseph F. Hair (2014). Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers. Journal Of Family Business Strategy, Vol. 5, No. 1.DOI
  95. Shawn R. Wilson, Jeffrey G. Whitmoyer, Torsten M. Pieper, Joseph H. Astrachan, Joseph F. Hair, Marko Sarstedt (2014). Method trends and method needs: Examining methods needed for accelerating the field. Journal Of Family Business Strategy, Vol. 5, No. 1.DOI
  96. Volker G. Kuppelwieser, Marko Sarstedt (2014). Applying the future time perspective scale to advertising research. International Journal Of Advertising, Vol. 330, No. 10.DOI
  97. Marko Sarstedt, Christian M. Ringle, Sascha Raithel, Siegfried P. Gudergan (2014). In Pursuit of Understanding What Drives Fan Satisfaction. Journal Of Leisure Research, Vol. 460, No. 4.DOI
  98. Christian M. Ringle, Marko Sarstedt, Rainer Schlittgen, Charles R. Taylor (2013). PLS path modeling and evolutionary segmentation. Journal Of Business Research, Vol. 66, No. 9.DOI
  99. Marko Sarstedt, Petra Wilczynski, T. C. Melewar (2013). Measuring reputation in global markets-A comparison of reputation measures' convergent and criterion validities. Journal Of World Business, Vol. 48, No. 3.DOI
  100. Patricia Klarner, Marko Sarstedt, Michael Hoeck, Christian M. Ringle (2013). Disentangling the Effects of Team Competences, Team Adaptability, and Client Communication on the Performance of Management Consulting Teams. Long Range Planning, Vol. 46, No. 3.DOI
  101. Holger Mueller, Sebastian Lehmann, Marko Sarstedt (2013). The time vs. money effect. A conceptual replication. International Journal Of Research In Marketing, Vol. 30, No. 2.DOI
  102. Joseph F. Hair, Marko Sarstedt, Torsten M. Pieper, Christian M. Ringle (2012). [Review] The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications. Long Range Planning, Vol. 45, No. 56.DOI
  103. Sascha Raithel, Marko Sarstedt, Sebastian Scharf, Manfred Schwaiger (2012). On the value relevance of customer satisfaction. Multiple drivers and multiple markets. Journal Of The Academy Of Marketing Science, Vol. 400, No. 40.DOI
  104. Adamantios Diamantopoulos, Marko Sarstedt, Christoph Fuchs, Petra Wilczynski, Sebastian Kaiser (2012). Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective. Journal Of The Academy Of Marketing Science, Vol. 400, No. 30.DOI
  105. Joe F. Hair, Marko Sarstedt, Christian M. Ringle, Jeannette A. Mena (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal Of The Academy Of Marketing Science, Vol. 400, No. 30.DOI
  106. Manfred Schwaiger, Marko Sarstedt, Charles R. Taylor (2010). Art for the Sake of the Corporation Audi, BMW Group, DaimlerChrysler, Montblanc, Siemens, and Volkswagen Help Explore the Effect of Sponsorship on Corporate Reputations. Journal Of Advertising Research, Vol. 500, No. 1.DOI

Book Chapters

  1. Marko Sarstedt, Christian M. Ringle, Joseph F. Hair (2025). Partial Least Squares Structural Equation Modeling. Springer eBooks.DOI
  2. Nicole Richter, Sven Hauff, Christian M. Ringle, Marko Sarstedt, Aleksandar Evgeniev Kolev, Sandra Schubring (2023). How to Apply Necessary Condition Analysis in PLS-SEM. Springer eBooks.DOI
  3. Diana Ingenhoff, Dominique Richner, Marko Sarstedt (2023). New Insights for Public Diplomacy Using PLS-SEM to Analyze the Polyphony of Voices: Value Drivers of the Country Image in Western European and BRICS Countries. Springer eBooks.DOI
  4. Marko Sarstedt, Monika Imschloß, Susanne Jana Adler (2023). The Interaction of Different Sensory Stimuli. Science meets practice.DOI
  5. Marko Sarstedt, Monika Imschloß, Susanne Jana Adler (2023). Scent. Science meets practice.DOI
  6. Marko Sarstedt, Monika Imschloß, Susanne Jana Adler (2023). Sound. Science meets practice.DOI
  7. Marko Sarstedt, Monika Imschloß, Susanne Jana Adler (2023). Experience Retail Environments with (Almost) All Senses. Science meets practice.DOI
  8. Marko Sarstedt, Monika Imschloß, Susanne Jana Adler (2023). Vision. Science meets practice.DOI
  9. Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Nicholas Patrick Danks, Soumya Ray (2021). An Introduction to Structural Equation Modeling. Classroom companion: business.DOI
  10. Marko Sarstedt, Christian M. Ringle, Joseph F. Hair (2021). Partial Least Squares Structural Equation Modeling. Springer eBooks.DOI
  11. Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Nicholas Patrick Danks, Soumya Ray (2021). Evaluation of Reflective Measurement Models. Classroom companion: business.DOI
  12. Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Nicholas Patrick Danks, Soumya Ray (2021). Evaluation of Formative Measurement Models. Classroom companion: business.DOI
  13. Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Nicholas Patrick Danks, Soumya Ray (2021). Evaluation of the Structural Model. Classroom companion: business.DOI
  14. Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Nicholas Patrick Danks, Soumya Ray (2021). Mediation Analysis. Classroom companion: business.DOI
  15. Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Nicholas Patrick Danks, Soumya Ray (2021). Moderation Analysis. Classroom companion: business.DOI
  16. Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Nicholas Patrick Danks, Soumya Ray (2021). The SEMinR Package. Classroom companion: business.DOI
  17. Joseph F. Hair, G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt, Nicholas Patrick Danks, Soumya Ray (2021). Overview of R and RStudio. Classroom companion: business.DOI

Research Interests

BusinessManagementAccountingDecision Sciences

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