王冬一

2024

Discovering the juxtaposed affordances in digitally transformed live streaming e-commerce: A mixed-methods study from a vicarious learning perspective

European Journal Of Information Systems，Vol. 330, No. 40

DOI

2024

智能科技赋能互联网商业模式中的价值共创研究——以直播电商产业为例

《对外经济贸易大学》

2023

Customers? help-seeking propensity and decisions in brands? self-built live streaming E-Commerce: A mixed-methods and fsQCA investigation from a dual-process perspective

Journal Of Business Research，Vol. 156

DOI

2022

Big arena, small potatoes: A mixed-methods investigation of atmospheric cues in live-streaming e-commerce

Decision Support Systems，Vol. 158

DOI

2022

企业自播赋能数字化转型

《群言》

2020

基于大数据技术的个人信用动态评价指标体系研究——基于社会资本视角

《国际商务(对外经济贸易大学学报)》，No. 1

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