百晓学者学者目录

慕文龙

副教授、研究员,武汉大学

精选作品

期刊论文

2026

慈善广告信息框架的空间匹配效果研究

慕文龙,高国妍,陈沁妤

《新闻与传播评论》,No. 3

2026

从“商业表达”到“社会表达”:品牌广告的亲社会化转型——关于品牌亲社会广告的对谈

姚俊,陈明易,慕文龙

《传播创新研究》

2026

Does Social Media Use Affect Women’s Gender Role Attitudes? An Instrumental Variable Quantile Analysis

Wenlong Mu, Qinyu Chen, Wei-Ze Cheng, Lan-Xin Jiang

Sexuality Research & Social Policy

2025

Giving face or not losing face? The effect of AI service robot politeness strategy on value co-creation in hospitality

Yu Wang, Xiuli Zhong, Wenlong Mu

Tourism Management Perspectives,Vol. 58

2025

Standard Accent vs. Local Accent: Exploring the Role of Doctors' Accent Characteristics in Online Medical Services

Peng Xie, Xianyi Long, Wenlong Mu, Jun Wang, Yueyan Wu

Health Communication,Vol. 400, No. 7

2025

Understanding Generalized Trust in News Media in China Psychometric Validation and Association With News Avoidance

Wenlong Mu, Jingtong Wang, Wenlan Zhu, Rongyong Li

Journal Of Media Psychology-Theories Methods And Applications

2025

在新闻中看见:准社会接触视域下新闻参与和接触质量对艾滋病公众污名影响的实证研究

何啊龙,慕文龙

《传媒观察》

2025

Does Religion Suppress Internet Addiction? An Instrumental Variable Approach Using Data from China

Lan-Xin Jiang, Wenlong Mu, Mengyuan Shu, Sheng Zeng

Religions

2024

具体还是抽象?健康议题中辟谣专家语言策略与受众态度转变

谢鹏,段嘉,慕文龙,曹勤伟

《国际新闻界》,Vol. 46, No. 6

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