Eveline van Zeeland, Jörg Henseler (2026). Rethinking the marketing discipline: Marketing as design science. Academy of Marketing Science Review.DOI
T. Schamberger, Florian Schuberth, Jörg Henseler (2026). Moderated mediation with composites: The composite moderated structural equations approach. Behavior Research Methods.DOI
Yating Tian, Qeis Kamran, Jörg Henseler (2026). The food well-being Triptych: A disambiguation. Heliyon.DOI
Benjamin Österle, Sonja Sarasvuo, Marc Matthias Kuhn, Jörg Henseler (2026). Entering B2B brands' living rooms: How brand worlds can help build brand equity. Industrial Marketing Management.DOI
Tamara Schamberger, Florian Schuberth, Jörg Henseler (2026). The composite moderated structural equations approach. Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT).
A. Lambrecht, C. Baumgarth, Jörg Henseler (2026). XR as a Strategic Value Proposition: How Advertising Agencies Use Emerging Technologies in Their Self-Communication and Agency Positioning. Springer proceedings in business and economics.DOI
Yating Tian, Qeis Kamran, Jorg Henseler (2025). [Review] Sustainability in marketing: a review using multiple correspondence analysis. Cogent Business & Management, Vol. 12, No. 1.DOI
John Bake Sakwe, Jorg Henseler, Marcus V. Pereira Pessoa (2025). A performance readiness assessment model for product-service system transition to mitigate implementation risks. Total Quality Management & Business Excellence, Vol. 360, No. 1516.DOI
Nils Grimm, Yasin Sahhar, Christoph Moss, Jorg Henseler (2025). The moral states we seek: conscientious corporate branding for the perplexed. Journal Of Brand Management, Vol. 320, No. 60.DOI
Alexandra Kirkby, Carsten Baumgarth, Jorg Henseler (2025). Welcome, new brand colleague! A conceptual framework for efficient and effective human-AI co-creation for creative brand voice. Journal Of Brand Management, Vol. 320, No. 50.DOI
Nils Grimm, Yasin Sahhar, Christoph Moss, Jorg Henseler (2025). Condemned to authenticity: corporate branding through an existentialist lens. Journal Of Brand Management.DOI
Maike Hubner, Julia Thalmann, Jorg Henseler (2025). Blending in or standing out? The disclosure dilemma of ad cues of social media native advertising. Frontiers In Psychology, Vol. 16.DOI
Jorg Henseler, Florian Schuberth, Nick Lee, Ildiko Kemeny (2025). Why researchers should be cautious about using PLS-SEM. Industrial Marketing Management, Vol. 128.DOI
Carrielle Somers, Jorg Henseler (2025). Observing autonomous product development: A grounded theoretical analysis of product innovation outside the boundaries of firms. Sustainable Futures, Vol. 90.DOI
Jorg Henseler, Florian Schuberth (2025). [Review] Should PLS become factor-based or should CB-SEM become composite-based? Both! European Journal Of Information Systems, Vol. 340, No. 30.DOI
Raphael Stange, Paul Scheffler, Jorg Henseler (2025). A systematic review of theoretical, methodological, contextual, and content-related foundations of customer delight research. Total Quality Management & Business Excellence, Vol. 360, No. 56.DOI
Florian Schuberth, Tamara Schamberger, Ildiko Kemeny, Jorg Henseler (2025). The Sum Score Model: Specifying and Testing Equally Weighted Composites Using Structural Equation Modeling. Psychometrika, Vol. 900, No. 1.DOI
Xi Yu, Florian Schuberth, Jörg Henseler (2025). A flexible way to study composites in ecology using structural equation modeling. Scientific Reports.DOI
Jörg Henseler, Yu Xi, T. Schamberger, Gregory R. Hancock, Florian Schuberth (2025). Specifying Composites in Structural Equation Modeling: Traditional, Recent and New Approaches.
Annika Klatt, Eveline van Zeeland, Jörg Henseler (2025). How to Run a World Café: A Comprehensive Guide Using a Three-Phase Blueprint. International Journal of Market Research.DOI
Anja Lambrecht, Carsten Baumgarth, Jörg Henseler (2025). Holistic augmented reality brand equity (HARBE) model: building customer-based brand equity through augmented reality. Journal of Brand Management.DOI
Jan Philipp Graesch, Susanne Hensel-Boerner, Jorg Henseler (2024). Customer success management through alignment of marketing, sales and IT. Industrial Marketing Management, Vol. 120.DOI
Jorg Henseler, Nick Lee, Ellen Roemer, Ildiko Kemeny, Taskin Dirsehan, John W. Cadogan (2024). Beware of the Woozle effect and belief perseverance in the PLS-SEM literature! Electronic Commerce Research, Vol. 240, No. 2.DOI
Florian Schuberth, Tamara Schamberger, Jorg Henseler (2024). More powerful parameter tests? No, rather biased parameter estimates. Some reflections on path analysis with weighted composites. Behavior Research Methods, Vol. 560, No. 40.DOI
Abdullah Alamer, Florian Schuberth, Jorg Henseler (2024). When and how to use confirmatory composite analysis (CCA) in second language research. Studies In Second Language Acquisition, Vol. 460, No. 20.DOI
Tobias Muller, Florian Schuberth, Jorg Henseler (2024). Categorizing behavioral and formed concepts in sports marketing research. International Journal Of Sports Marketing & Sponsorship, Vol. 250, No. 20.DOI
Yating Tian, Jörg Henseler (2024). A food well-being index for sustainable eating behavior: Construction, validation, and implementation. Food Quality and Preference.DOI
Yasin Sahhar, Raymond Loohuis, Jorg Henseler (2023). GraphEx: visualizing and managing customer experience in its multidimensionality. Journal Of Service Theory And Practice, Vol. 330, No. 7.DOI
Florian Schuberth, Tamara Schamberger, Mikko Ronkko, Yide Liu, Jorg Henseler (2023). Premature conclusions about the signal-to-noise ratio in structural equation modeling research: A commentary on Yuan and Fang (2023). British Journal Of Mathematical & Statistical Psychology, Vol. 760, No. 3.DOI
Jorg Henseler, Florian Schuberth (2023). Partial least squares as a tool for scientific inquiry: comments on Cadogan and Lee. European Journal Of Marketing, Vol. 570, No. 6.DOI
Florian Schuberth, Manuel E. Rademaker, Jorg Henseler (2023). Assessing the overall fit of composite models estimated by partial least squares path modeling. European Journal Of Marketing, Vol. 570, No. 6.DOI
Florian Schuberth, Yves Rosseel, Mikko Ronkko, Laura Trinchera, Rex B. Kline, Jorg Henseler (2023). Structural Parameters under Partial Least Squares and Covariance-Based Structural Equation Modeling: A Comment on Yuan and Deng (2021). Structural Equation Modeling-A Multidisciplinary Journal, Vol. 300, No. 30.DOI
Ildikó Kemény, Zsuzsanna Kun, J. Simon, Nikoletta Kulhavi, Jörg Henseler (2023). Új lendület a PLS-SEM alkalmazásában az üzleti kutatások terén : Avagy hazai helyzetkép, szószedet és a módszertani korlátok feloldása. Vezetéstudomány / Budapest Management Review.DOI
Alexandra Kirkby, Carsten Baumgarth, Jörg Henseler (2023). To disclose or not disclose, is no longer the question – effect of AI-disclosed brand voice on brand authenticity and attitude. Journal of Product & Brand Management.DOI
Florian Schuberth, Geoffrey S. Hubona, Ellen Roemer, Sam Zaza, Tamara Schamberger, Francis Chuah, Gabriel Cepeda‐Carrión, Jörg Henseler (2023). The choice of structural equation modeling technique matters: A commentary on Dash and Paul (2021). Technological Forecasting and Social Change.DOI
Chiara Hübscher, Susanne Hensel-Börner, Jörg Henseler (2023). Marketing education for sustainable development. Spanish Journal of Marketing - ESIC.DOI
Xi Yu, Florian Schuberth, Jörg Henseler (2023). Specifying composites in structural equation modeling: A refinement of the Henseler–Ogasawara specification. Statistical Analysis and Data Mining The ASA Data Science Journal.DOI
Yuqing Liu, Florian Schuberth, Yide Liu, Jorg Henseler (2022). Modeling and assessing forged concepts in tourism and hospitality using confirmatory composite analysis. Journal Of Business Research, Vol. 152.DOI
Tobias Muller, Florian Schuberth, Micha Bergsiek, Jorg Henseler (2022). How can the transition from office to telework be managed? The impact of tasks and workplace suitability on collaboration and work performance. Frontiers In Psychology, Vol. 13.DOI
Salih Cevikarslan, Carsten Gelhard, Jorg Henseler (2022). Improving the Material and Financial Circularity of the Plastic Packaging Value Chain in The Netherlands: Challenges, Opportunities, and Implications. Sustainability, Vol. 14, No. 12.DOI
Ellen Roemer, Jorg Henseler (2022). The dynamics of electric vehicle acceptance in corporate fleets: Evidence from Germany. Technology In Society, Vol. 68.DOI
Raphael Stange, Holger Schiele, Jorg Henseler (2022). Advancing purchasing as a design science: Publication guidelines to shift towards more relevant purchasing research. Journal Of Purchasing And Supply Management, Vol. 28, No. 1.DOI
Florian Lückenbach, Holger J. Schmidt, Jörg Henseler (2022). Building brand meaning in social entrepreneurship organizations: the social impact brand model. Journal of Brand Management.DOI
Taşkın Dirsehan, Jörg Henseler (2022). Modeling indices using partial least squares: How to determine the optimum weights? Quality & Quantity.DOI
Tamara Schamberger, Florian Schuberth, Jörg Henseler (2022). Confirmatory composite analysis in human development research. International Journal of Behavioral Development.DOI
Michael Klesel, Florian Schuberth, Björn Niehaves, Jörg Henseler (2022). Multigroup Analysis in Information Systems Research using PLS-PM. ACM SIGMIS Database the DATABASE for Advances in Information Systems.DOI
Iqbal Yulizar Mukti, Jörg Henseler, Adina Aldea, Rajesri Govindaraju, Maria‐Eugenia Iacob (2022). Rural smartness: Its determinants and impacts on rural economic welfare. Electronic Markets.DOI
Yuqing Liu, Yuqing Liu, Jörg Henseler, Yide Liu, Yide Liu (2022). What makes tourists adopt smart hospitality? An inquiry beyond the technology acceptance model. Digital Business.DOI
Carrielle Somers, Christoph Stockstrom, Jorg Henseler (2021). Emerging interstices in communities of innovation. Creativity And Innovation Management, Vol. 300, No. 20.DOI
Patrick Weretecki, Goetz Greve, Jorg Henseler (2021). Selling actors in multi-actor sales ecosystems: who they are, what they do and why it matters. Journal Of Business & Industrial Marketing, Vol. 36, No. 4.DOI
Eveline van Zeeland, Jorg Henseler (2021). E-perceptions and Business 'Mating': The Communication Effects of the Relative Width of Males' Faces in Business Portraits. Frontiers In Psychology, Vol. 12.DOI
Yasin Sahhar, Raymond Loohuis, Jorg Henseler (2021). Towards a circumplex typology of customer service experience management practices: a dyadic perspective. Journal Of Service Theory And Practice, Vol. 310, No. 3.DOI
Qeis Kamran, Saskia Topp, Jorg Henseler (2021). Towards the Co-evolution of Food Experience Search Spaces Based on the Design Weltanschauung Model in Food Marketing. Cogent Business & Management, Vol. 8, No. 1.DOI
Patrick Weretecki, Goetz Greve, Jorg Henseler (2021). Experiential Value in Multi-Actor Service Ecosystems: Scale Development and Its Relation to Inter-Customer Helping Behavior. Frontiers In Psychology, Vol. 11.DOI
Chiara Hübscher, Susanne Hensel-Börner, Jörg Henseler (2021). Social marketing and higher education: partnering to achieve sustainable development goals. Journal of Social Marketing.DOI
Patrick Weretecki, Goetz Greve, Kenneth Bates, Jörg Henseler (2021). Information management can’t be all fun and games, can it? How gamified experiences foster information exchange in multi-actor service ecosystems. International Journal of Information Management.DOI
Geoffrey S. Hubona, Florian Schuberth, Jörg Henseler (2021). A clarification of confirmatory composite analysis (CCA). International Journal of Information Management.DOI
Jörg Henseler, Manuela Guerreiro, Nelson Matos (2021). The interplay of marketing and design. Review of Managerial Science.DOI
Jorg Henseler, Manuela Guerreiro (2020). Design and marketing: Intersections and challenges. Creativity And Innovation Management, Vol. 290.DOI
Jorg Henseler, Florian Schuberth (2020). Using confirmatory composite analysis to assess emergent variables in business research. Journal Of Business Research, Vol. 120.DOI
Stefan Scheidt, Carsten Gelhard, Jorg Henseler (2020). [Review] Old Practice, but Young Research Field: A Systematic Bibliographic Review of Personal Branding. Frontiers In Psychology, Vol. 11.DOI
Samuel Kristal, Carsten Baumgarth, Jorg Henseler (2020). Performative corporate brand identity in industrial markets: The case of German prosthetics manufacturer Ottobock. Journal Of Business Research, Vol. 114.DOI
Jose Benitez, Jorg Henseler, Ana Castillo, Florian Schuberth (2020). How to perform and report an impactful analysis using partial least squares: Guidelines for confirmatory and explanatory IS research. Information & Management, Vol. 57, No. 2.DOI
Jan Philipp Graesch, Susanne Hensel-Börner, Jörg Henseler (2020). Information technology and marketing: an important partnership for decades. Industrial Management & Data Systems.DOI
Michael Klesel, Florian Schuberth, Jorg Henseler, Bjoern Niehaves (2019). A test for multigroup comparison using partial least squares path modeling. Internet Research, Vol. 290, No. 3.DOI
Mark van Rijn, Samuel Kristal, Jorg Henseler (2019). Why do all good things come to an end? An inquiry into the discontinuation of sport sponsor-sponsee relationships. International Journal Of Sports Marketing & Sponsorship, Vol. 200, No. 20.DOI
Tamara Schamberger, Florian Schuberth, Jörg Henseler, Theo K. Dijkstra (2019). Robust partial least squares path modeling. Behaviormetrika.DOI
Gema Albort-Morant, Jörg Henseler, Gabriel Cepeda‐Carrión, Antonio L. Leal‐Rodríguez (2019). Erratum: Albort-Morant, G., et al. Potential and Realized Absorptive Capacity as Complementary Drivers of Green Product and Process Innovation Performance. Sustainability 2018, 10, 381. Sustainability.DOI
Florian Lückenbach, Carsten Baumgarth, Holger J. Schmidt, Jörg Henseler (2019). To perform or not to perform? How strategic orientations influence the performance of Social Entrepreneurship Organizations. Cogent Business & Management.DOI
Florian Schuberth, Jorg Henseler, Theo K. Dijkstra (2018). Confirmatory Composite Analysis. Frontiers In Psychology, Vol. 9.DOI
Benjamin Osterle, Marc M. Kuhn, Jorg Henseler (2018). Brand worlds: Introducing experiential marketing to B2B branding. Industrial Marketing Management, Vol. 72.DOI
Camilo Benitez-Avila, Andreas Hartmann, Geert Dewulf, Jorg Henseler (2018). Interplay of relational and contractual governance in public-private partnerships: The mediating role of relational norms, trust and partners' contribution. International Journal Of Project Management, Vol. 36, No. 3.DOI
Jose Benitez, Gautam Ray, Jorg Henseler (2018). Impact of information technology infrastructure flexibility on mergers and acquisitions. Mis Quarterly, Vol. 42, No. 10.DOI
Gema Albort-Morant, Antonio Leal-Millan, Gabriel Cepeda-Carrion, Jorg Henseler (2018). Developing green innovation performance by fostering of organizational knowledge and coopetitive relations. Review Of Managerial Science, Vol. 120, No. 2.DOI
Eveline van Zeeland, Jorg Henseler (2018). The behavioural response of the professional buyer on social cues from the vendor and how to measure it. Journal Of Business & Industrial Marketing, Vol. 330, No. 1.DOI
Samuel Kristal, Carsten Baumgarth, Jorg Henseler (2018). Brand play versus Brand attack: the subversion of brand meaning in non-collaborative co-creation by professional artists and consumer activists. Journal Of Product And Brand Management, Vol. 270, No. 30.DOI
Stefan Scheidt, Carsten Gelhard, Juliane Strotzer, Jorg Henseler (2018). In for a penny, in for a pound? Exploring mutual endorsement effects between celebrity CEOs and corporate brands. Journal Of Product And Brand Management, Vol. 270, No. 20.DOI
Tobias Mueller, Florian Schuberth, Jorg Henseler (2018). PLS path modeling - a confirmatory approach to study tourism technology and tourist behavior. Journal Of Hospitality And Tourism Technology, Vol. 90, No. 30.DOI
Melania Salazar‐Ordóñez, Macario Rodríguez‐Entrena, Elena R. Cabrera, Jörg Henseler (2018). Understanding product differentiation failures: The role of product knowledge and brand credence in olive oil markets. Food Quality and Preference.DOI
Gema Albort-Morant, Jörg Henseler, Gabriel Cepeda‐Carrión, Antonio L. Leal‐Rodríguez (2018). Potential and Realized Absorptive Capacity as Complementary Drivers of Green Product and Process Innovation Performance. Sustainability.DOI
Jörg Henseler (2018). Partial least squares path modeling: Quo vadis? Quality & Quantity.DOI
Jörg Henseler (2018). Special Issue: PLS 2015. Quality & Quantity.
Gema Albort-Morant, Jorg Henseler, Antonio Leal-Millan, Gabriel Cepeda-Carrion (2017). Mapping the Field: A Bibliometric Analysis of Green Innovation. Sustainability, Vol. 90, No. 60.DOI
Jorg Henseler (2017). Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling. Journal Of Advertising, Vol. 460, No. 1.DOI
Gabriel Cepeda-Carrion, Jorg Henseler, Christian M. Ringle, Jose Luis Roldan (2016). Prediction-oriented modeling in business research by means of PLS path modeling: Introduction to a JBR special section. Journal Of Business Research, Vol. 69, No. 10.DOI
Caroline Lancelot Miltgen, Jorg Henseler, Carsten Gelhard, Ales Popovic (2016). Introducing new products that affect consumer privacy: A mediation model. Journal Of Business Research, Vol. 69, No. 10.DOI
Samuel Kristal, Carsten Baumgarth, Carolin Behnke, Jörg Henseler (2016). Is co-creation really a booster for brand equity? The role of co-creation in observer-based brand equity (OBBE). Journal of Product & Brand Management.DOI
Jorg Henseler, Christian M. Ringle, Marko Sarstedt (2016). Testing measurement invariance of composites using partial least squares. International Marketing Review, Vol. 330, No. 3.DOI
Theo K. Dijkstra, Jorg Henseler (2015). Consistent partial least squares path modeling. Mis Quarterly, Vol. 39, No. 20.DOI
Jorg Henseler, Christian M. Ringle, Marko Sarstedt (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal Of The Academy Of Marketing Science, Vol. 430, No. 10.DOI
Jörg Henseler (2015). Is the whole more than the sum of its parts? On the interplay of marketing and design research. University of Twente Research Information.
Jorg Henseler, Theo K. Dijkstra, Marko Sarstedt, Christian M. Ringle, Adamantios Diamantopoulos, Detmar W. Straub, David J. Ketchen, Joseph F. Hair, G. Tomas M. Hult, Roger J. Calantone (2014). Common Beliefs and Reality About PLS: Comments on Ronnkko and Evermann (2013). Organizational Research Methods, Vol. 170, No. 20.DOI
Jörg Henseler, Ellen Roemer (2013). “Let’s Wait and See!” The Real Option to Switch as a New Element of Customer Value. Schmalenbach Business Review.DOI
Jörg Henseler (2013). Advances in PLS path modeling.
Olivier Furrer, Brian Tjemkes, Jorg Henseler (2012). A Model of Response Strategies in Strategic Alliances: A PLS Analysis of a Circumplex Structure. Long Range Planning, Vol. 45, No. 56.DOI
Andreas Eggert, Jorg Henseler, Sabine Hollmann (2012). Who Owns the Customer? Disentangling Customer Loyalty in Indirect Distribution Channels. Journal Of Supply Chain Management, Vol. 480, No. 20.DOI
Pedro S. Coelho, Jorg Henseler (2012). Creating customer loyalty through service customization. European Journal Of Marketing, Vol. 460, No. 34.DOI
Jörg Henseler (2012). Effects of decision-maker morale on resource allocation and commitment in the new product launch phase.
Jörg Henseler (2012). Customer value under uncertainty.
Allard C. R. van Riel, Janjaap Semeijn, Wafa Hammedi, Jorg Henseler (2011). Technology-based service proposal screening and decision-making effectiveness. Management Decision, Vol. 490, No. 5.DOI
Jörg Henseler (2011). Why generalized structured component analysis is not universally preferable to structural equation modeling. Journal of the Academy of Marketing Science.DOI
Jörg Henseler, Georg Fassott, Theo K. Dijkstra, Bradley J. Wilson (2011). Analysing quadratic effects of formative constructs by means of variance-based structural equation modelling. European Journal of Information Systems.DOI
Jorg Henseler, Wynne W. Chin (2010). A Comparison of Approaches for the Analysis of Interaction Effects Between Latent Variables Using Partial Least Squares Path Modeling. Structural Equation Modeling-A Multidisciplinary Journal, Vol. 170, No. 10.DOI
Jörg Henseler (2010). A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling: A Rejoinder.DOI
Preprints
Tamara Schamberger, Florian Schuberth, Jörg Henseler, Yves Rosseel (2025). Factor- and Composite-Based Structural Equation Modeling -- A New Approach to Incorporate Composites in the Traditional SEM Framework. arXiv (Cornell University).DOI
Mike J. Berry, Carolina Herrando, Jörg Henseler (2025). “Oops! I Did it Again. Online Personal Data Disclosure Regret: A Literature Review, Nomological Network and Research Agenda”. SSRN Electronic Journal.DOI
Werner Reinartz, Michael Haenlein, Jörg Henseler (2009). An Empirical Comparison of the Efficacy of Covariance-Based and Variance-Based SEM. SSRN Electronic Journal.DOI
Book Chapters
Kai-Yi Young, Shintaro Okazaki, Jörg Henseler (2025). The Psychological Hindrance of Threat Appeals in Green CSR Communication. European Advertising Academy.DOI
Yasin Sahhar, Raymond Loohuis, Jörg Henseler (2022). Calling on Autohermeneutic Phenomenology to Delve Into the Deeper Levels of Experience. Emerald Group Publishing Limited eBooks.DOI
Alexandra Kirkby, Carsten Baumgarth, Jörg Henseler (2022). Soziale Künstliche Intelligenz für die Markenstimme – KIMS-Matrix als Orientierungsrahmen. Springer eBooks.DOI
Jörg Henseler, Christian M. Ringle, Marko Sarstedt (2012). Using partial least squares path modeling in international advertising research: basic concepts and recent issues. Radboud Repository (Radboud University).
Jörg Henseler, Christian M. Ringle, Rudolf R. Sinkovics (2009). The use of partial least squares path modeling in international marketing. Advances in international marketing.DOI