蒋侃｜沈阳大学｜学者主页

2026

生成式人工智能营销创造力源起、研究述评与展望

蒋侃，覃美连

《外国经济与管理》

2026

Falsity images also have real benefits? The impact of AI-generated advertisements' visual styles and reach methods on consumer consultation intentions

Meilian Qin, Kan Jiang, Xiaoning Bao

Journal of Retailing and Consumer Services

DOI

2024

Seeing as Feeling? The Impact of Tactile Compensation Videos on Consumer Purchase Intention

Kan Jiang, Shaohua Luo, Junyuan Zheng

Behavioral Science

DOI

2021

基于人工智能重塑零售价值及创新路径研究

蒋侃，覃美连，李姝蓉

《价格理论与实践》

DOI

2021

基于社区团购的在线社区营造对成员非购买支持行为影响研究

覃美连，蒋侃，李姝蓉

《商业经济》

2021

A Study on the Significance of College Students ’ Partaking in Innovative and Entrepreneurial Project — Taking the “ Campus Flea Market ” of Wuxi Taihu

Kan Jiang

2020

零售商社交媒体文本特征对消费者参与度的影响研究

徐珍珍，蒋侃，蒋环宇

《电子商务》

DOI

2016

以学科竞赛为引导的电子商务专业学生创新创业能力培养

归伟夏，蒋侃，杨林峰

《亚太教育》

2016

大学生创业网络结构特征及其关联社会关系网络研究

蒋侃，唐竹发

《创新与创业教育》

2016

基于体验溢出的多渠道顾客忠诚机理研究

蒋侃，徐柳艳

《消费经济》

2015

高校班级创业实践网络凝聚子群分析

蒋侃，唐竹发

《中国农业教育》

2015

微博情境下网络舆情关键节点识别及扩散模式分析

蒋侃，唐竹发

《图书情报工作》

DOI

2015

电子商务案例分析

蒋侃

2015

The impact of channel integration on channel reciprocity in the multi-channel retailing context

Kan Jiang, Liuyan Xu, Xiaoning Bao

IEEE International Conference on Industrial Engineering and Engineering Management

DOI

2015

Research on the Formation Mechanism of Multichannel Retailer Loyalty Based on Experience Spillover and Channel Reciprocity

Kan Jiang, Liuyan Xu

2014

企业社会责任网络舆情演化过程与影响因素分析——以恒天然公司乳粉污染事件为例

蒋侃，隋浩，唐竹发

《广西社会科学》

2014

社交购物网站用户体验对分享和购买行为的影响研究

蒋侃，徐柳艳，陈铭浩

《中国管理信息化》

2014

网络零售价格促销方式对消费者感知及购买意愿的影响

黄岚，蒋侃

《广西社会科学》

2014

跨渠道零售整合策略研究

黄岚，蒋侃

《电子商务》

2013

基于客户细分的电信聚类市场营销策略研究——以AHDX为例

蒋侃

《安徽大学》

2012

Practice and exploration of customer relationship management teaching reform

Kan Jiang

2011

Integration and Realization of Specialty Education and Entrepreneurship Education——Take Electronic Commerce Specialty as an Example

Kan Jiang

2008

New service development for interactive experience

Kan Jiang

2008 IEEE International Conference on Service Operations and Logistics, and Informatics

DOI

2007

Study on Supply Chain Coordination of Perishable Product in Local Advertising Input and Order Policy

Kan Jiang

2007

Supply Chain Coordination Study Based on Retailers' Inventory Transshipment via eMarketplace

Wei Tian, Kan Jiang, Zi-Gang Zhang

International Conference on Management Science and Engineering

DOI

2005

Case teaching system design based on knowledge management

Kan Jiang

蒋侃

精选作品

期刊论文

生成式人工智能营销创造力源起、研究述评与展望

Falsity images also have real benefits? The impact of AI-generated advertisements' visual styles and reach methods on consumer consultation intentions

Seeing as Feeling? The Impact of Tactile Compensation Videos on Consumer Purchase Intention

基于人工智能重塑零售价值及创新路径研究

基于社区团购的在线社区营造对成员非购买支持行为影响研究

A Study on the Significance of College Students ’ Partaking in Innovative and Entrepreneurial Project — Taking the “ Campus Flea Market ” of Wuxi Taihu

零售商社交媒体文本特征对消费者参与度的影响研究

以学科竞赛为引导的电子商务专业学生创新创业能力培养

大学生创业网络结构特征及其关联社会关系网络研究

基于体验溢出的多渠道顾客忠诚机理研究

高校班级创业实践网络凝聚子群分析

微博情境下网络舆情关键节点识别及扩散模式分析

电子商务案例分析

The impact of channel integration on channel reciprocity in the multi-channel retailing context

Research on the Formation Mechanism of Multichannel Retailer Loyalty Based on Experience Spillover and Channel Reciprocity

企业社会责任网络舆情演化过程与影响因素分析——以恒天然公司乳粉污染事件为例

社交购物网站用户体验对分享和购买行为的影响研究

网络零售价格促销方式对消费者感知及购买意愿的影响

跨渠道零售整合策略研究

基于客户细分的电信聚类市场营销策略研究——以AHDX为例

Practice and exploration of customer relationship management teaching reform

Integration and Realization of Specialty Education and Entrepreneurship Education——Take Electronic Commerce Specialty as an Example

New service development for interactive experience

Study on Supply Chain Coordination of Perishable Product in Local Advertising Input and Order Policy

Supply Chain Coordination Study Based on Retailers' Inventory Transshipment via eMarketplace

Case teaching system design based on knowledge management