刘启华｜海南大学｜学者主页

2026

移动社交媒体上医疗众筹用户的中断意愿——基于压力源-压力-结果（SSO）框架

周婧怡，许立扬，刘启华

《海南大学学报(人文社会科学版)》，Vol. 44, No. 4

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2026

The livestream commerce puzzle: exploring the ineffectiveness of online reviews in reducing return intentions

Lin Wang, Jiawen Wu, Wenting Feng, Yiran Li, Qihua Liu

Information Manager (The)

DOI

2025

Virtual influencers in brand image recovery: A comparative study of younger and older brands after celebrity endorsement crises

Yuexin Yao, Qihua Liu, Mengqian Guo

Journal Of Retailing And Consumer Services，Vol. 86

DOI

2025

Is the combination superior to the single recommendations? comparing the effects of ai, influencer, and their combination on consumers' purchase intentions

Lin Wang, Wenting Feng, Li Wang, Qihua Liu

Journal Of Electronic Commerce Research，Vol. 26, No. 3

2025

How Generative Artificial Intelligence Facilitates the Digital Transformation of Educational Models

Qihua Liu

Journal of Education and Educational Research

DOI

2024

Unveiling the secrets of online consumer choice: A deep learning algorithmic approach to evaluate and predict purchase decisions through EEG responses

Yiran Li, Qihua Liu, Jia Wu

Information Processing & Management，Vol. 61, No. 3

DOI

2024

产品决策支持工具影响移动消费者购买决策的顺序效应：基于神经科学的视角

李一然，刘启华

《南开管理评论》，Vol. 27, No. 1

2024

旅游景点直播用户参与意愿影响因素研究：基于信息性社会影响的解释

刘启华，徐智超，郭道猛

《海南大学学报(人文社会科学版)》，Vol. 42, No. 2

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2023

Is tourism live streaming a double-edged sword? The paradoxical impact of online flow experience on travel intentions

Qihua Liu, Liyang Xu, Wenting Feng, Jingyi Zhou, Yiran Li

Journal Of Travel & Tourism Marketing，Vol. 40, No. 8

DOI

2023

直播电商中在线评论对消费者退货意愿的影响研究

刘启华，吴嘉雯，许立扬，周婧怡

《海南大学学报(人文社会科学版)》，Vol. 41, No. 5

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2023

信息级联视角下网购产品排名对产品销量的影响：产品类型和产品价格的调节作用

刘启华，王丽，童泽林，李一然，张晓钰

《管理评论》，Vol. 35, No. 1

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2023

平台经济反垄断对社区团购用户不持续使用意愿的影响:基于感知价格和期望不一致的视角（英文）

刘启华，彭思婕，许立扬，周婧怡

《信息资源管理学报》，No. 3

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2022

[Review] Let criticism take precedence: Effect of side order on consumer attitudes toward a two-sided online review

Yihan Wang, Ke Zhong, Qihua Liu

Journal Of Business Research，Vol. 140

DOI

2022

Medical Crowdfunding Campaign Sharing Behaviour on Mobile Social Media: The Social Influence Perspective

Jingyi Zhou, Yuexin Yao, Yiran Li, Jiawen Wu, Qihua Liu

Journal Of Organizational And End User Computing，Vol. 34, No. 1

DOI

2022

Factors Influencing Donation Intention to Personal Medical Crowdfunding Projects Appearing on MSNS

Qihua Liu, Li Wang, Jingyi Zhou, Wei Wu, Yiran Li

Journal Of Organizational And End User Computing，Vol. 34, No. 4

DOI

2022

Factors Influencing Discontinuance Intention of Community Group Buying Against the Backdrop of Antimonopoly Policy for the Platform Economy

Qihua Liu, Si-Jie Peng, Yiran Li

Social Science Research Network

DOI

2022

Psychophysiological responses to mobile reading: evidence from frontal EEG signals under a distracting reading environment and different text genres

Yiran Li, Liyi Zhang, Wen-Lung Shiau, Liyang Xu, Qihua Liu

Information Technology and People

DOI

2021

Effect of Textual Features on the Success of Medical Crowdfunding: Model Development and Econometric Analysis from the Tencent Charity Platform

Fuguo Zhang, Bingyu Xue, Yiran Li, Hui Li, Qihua Liu

Journal Of Medical Internet Research，Vol. 23, No. 60

DOI

2021

Information Cascades and Online Shopping: A Cross-Cultural Comparative Study in China and the United States

Qihua Liu, Binqi Zhang, Li Wang, Xiaoyu Zhang, Yiran Li

Journal of Global Information Management

DOI

2020

Alleviating the data sparsity problem of recommender systems by clustering nodes in bipartite networks

Fuguo Zhang, Shumei Qi, Qihua Liu, Mingsong Mao, An Zeng

Expert Systems With Applications，Vol. 149

DOI

2020

Exploring Consumers' Buying Behavior in a Large Online Promotion Activity: The Role of Psychological Distance and Involvement

Qihua Liu, Xiaoyu Zhang, Shan Huang, Liyi Zhang, Yang Zhao

Journal Of Theoretical And Applied Electronic Commerce Research，Vol. 15, No. 1

DOI

2020

The influence of information cascades on online reading behaviors of free and paid e-books

Qihua Liu, Xiaoyu Zhang, Yiran Li

DOI

2020

Investigating users switching intention for mobile map services: An extension of the push-pull-mooring model

Shan Xiu Huang, Bingyu Xue, Qihua Liu

International Journal of Mobile Communications

DOI

2019

The interaction effects of information cascades, word of mouth and recommendation systems on online reading behavior: an empirical investigation

Qihua Liu, Xiaoyu Zhang, Liyi Zhang, Yang Zhao

Electronic Commerce Research，Vol. 190, No. 3

DOI

2019

User Needs Mining Based on Topic Analysis of Online Reviews

Li-Qiong Liu, Liyi Zhang, Ping-Hao Ye, Qihua Liu

Tehnički Vjesnik

DOI

2019

The Impact of Impulse Buying and Network Platforms on Consumer Purchasing Behaviour: A Case Study of a Technical Product

Xuan Wen, Yi-Ran Li, Qihua Liu

Tehnički Vjesnik

DOI

2019

Mobile SNS Addiction and User Continuance: An Empirical Investigation of WeChat

Li Fang, Qihua Liu

Tehnički Vjesnik

DOI

2018

Influence Factors of Satisfaction with Mobile Learning APP: An Empirical Analysis of China

Li-Qiong Liu, Liyi Zhang, Ping-Hao Ye, Qihua Liu

International Journal of Emerging Technologies in Learning (iJET)

DOI

2018

Influencing Factors of University Students' Use of Social Network Sites: An Empirical Analysis in China

Li-Qiong Liu, Liyi Zhang, Ping-Hao Ye, Qihua Liu

International Journal of Emerging Technologies in Learning (iJET)

DOI

2018

Impacts of Psychological Distance-based Sales Promotion on Online Purchasing Behaviors under Different Involvement

Liyi Zhang, Shangbao Huang, Qihua Liu

Wuhan International Conference on E-Business

2017

Timeliness in recommender systems

Fuguo Zhang, Qihua Liu, An Zeng

Expert Systems With Applications，Vol. 85

DOI

2016

The influence of information cascades on online purchase behaviors of search and experience products

Qihua Liu, Shan Huang, Liyi Zhang

Electronic Commerce Research，Vol. 160, No. 4

DOI

2016

基于信息级联的网购用户羊群行为研究

刘启华，张李义

《情报科学》，Vol. 34, No. 5

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2016

基于兴趣社区和信任邻居的混合推荐研究

刘启华

《情报科学》，Vol. 34, No. 2

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2016

Employing Latent Dirichlet Allocation Model for Topic Extraction of Chinese Text

Qihua Liu

DOI

2015

Online WOM effects and product type: Evidence from Tmall

Qihua Liu

DOI

2014

在线用户羊群行为的理论解释及应对策略

刘启华

《信息资源管理学报》，Vol. 4, No. 3

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2014

基于LDA的文本语义检索模型

刘启华

《情报科学》，Vol. 32, No. 8

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2014

Information cascades in online reading: an empirical investigation of panel data

Qihua Liu, Liyi Zhang

Library hi tech

DOI

2014

A Research of Taobao Cheater Detection

B. Dong, Qihua Liu, Yue Fu, Liyi Zhang

IFIP International Conference on e-Business, e-Services, and e-Society

DOI

2013

个性化推荐系统的多样性研究进展

安维，刘启华，张李义

《图书情报工作》

2013

基于LDA和领域本体的竞争情报采集研究

刘启华

《情报科学》，Vol. 31, No. 4

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2013

A Comparative Study on LDA-Based Text Retrieval Models

Wei An, Qihua Liu

DOI

2013

Survey on Mobile Reading Behaviors of University Students in China

Wei An, Qihua Liu

DOI

2012

A meta-analysis of mobile commerce adoption and the moderating effect of culture

Liyi Zhang, Jing Zhu, Qihua Liu

Computers In Human Behavior，Vol. 28, No. 5

DOI

2012

基于情境历史的移动用户偏好挖掘研究

刘启华

《图书情报工作》

2012

Ubiquitous commerce research: Past, present and future

Qihua Liu

DOI

2011

Survey on the utilization of NSTL electronic resources in colleges and universities in Wuhan, China

Liyi Zhang, Ping-Hao Ye, Qihua Liu, L Navinkumar Rao

Electronic library

DOI

2011

A review for ubiquitous commerce research and application (2000-2009)

Liyi Zhang, Qihua Liu

International Journal of Mobile Communications

DOI

2011

A survey of the use of electronic resources at seven universities in Wuhan, China

Liyi Zhang, Ping-Hao Ye, Qihua Liu

Program

DOI

2010

A Mobile Commerce Model for Automobile Rescue Services

Liyi Zhang, Qihua Liu

DOI

2009

Ubiquitous Commerce: Theories, Technologies, and Applications

Liyi Zhang, Qihua Liu, Xinjian Li

J. Networks

DOI

2008

An E-Commerce Model for Automobile Rescue Services

Liyi Zhang, Qihua Liu

International Conference on Wireless Communications, Networking and Mobile Computing

DOI

精选作品

期刊论文

移动社交媒体上医疗众筹用户的中断意愿——基于压力源-压力-结果（SSO）框架

The livestream commerce puzzle: exploring the ineffectiveness of online reviews in reducing return intentions

Virtual influencers in brand image recovery: A comparative study of younger and older brands after celebrity endorsement crises

Is the combination superior to the single recommendations? comparing the effects of ai, influencer, and their combination on consumers' purchase intentions

How Generative Artificial Intelligence Facilitates the Digital Transformation of Educational Models

Unveiling the secrets of online consumer choice: A deep learning algorithmic approach to evaluate and predict purchase decisions through EEG responses

产品决策支持工具影响移动消费者购买决策的顺序效应：基于神经科学的视角

旅游景点直播用户参与意愿影响因素研究：基于信息性社会影响的解释

Is tourism live streaming a double-edged sword? The paradoxical impact of online flow experience on travel intentions

直播电商中在线评论对消费者退货意愿的影响研究

信息级联视角下网购产品排名对产品销量的影响：产品类型和产品价格的调节作用

平台经济反垄断对社区团购用户不持续使用意愿的影响:基于感知价格和期望不一致的视角（英文）

[Review] Let criticism take precedence: Effect of side order on consumer attitudes toward a two-sided online review

Medical Crowdfunding Campaign Sharing Behaviour on Mobile Social Media: The Social Influence Perspective

Factors Influencing Donation Intention to Personal Medical Crowdfunding Projects Appearing on MSNS

Factors Influencing Discontinuance Intention of Community Group Buying Against the Backdrop of Antimonopoly Policy for the Platform Economy

Psychophysiological responses to mobile reading: evidence from frontal EEG signals under a distracting reading environment and different text genres

Effect of Textual Features on the Success of Medical Crowdfunding: Model Development and Econometric Analysis from the Tencent Charity Platform

Information Cascades and Online Shopping: A Cross-Cultural Comparative Study in China and the United States

Alleviating the data sparsity problem of recommender systems by clustering nodes in bipartite networks

Exploring Consumers' Buying Behavior in a Large Online Promotion Activity: The Role of Psychological Distance and Involvement

The influence of information cascades on online reading behaviors of free and paid e-books

Investigating users switching intention for mobile map services: An extension of the push-pull-mooring model

The interaction effects of information cascades, word of mouth and recommendation systems on online reading behavior: an empirical investigation

User Needs Mining Based on Topic Analysis of Online Reviews

The Impact of Impulse Buying and Network Platforms on Consumer Purchasing Behaviour: A Case Study of a Technical Product

Mobile SNS Addiction and User Continuance: An Empirical Investigation of WeChat

Influence Factors of Satisfaction with Mobile Learning APP: An Empirical Analysis of China

Influencing Factors of University Students' Use of Social Network Sites: An Empirical Analysis in China

Impacts of Psychological Distance-based Sales Promotion on Online Purchasing Behaviors under Different Involvement

Timeliness in recommender systems

The influence of information cascades on online purchase behaviors of search and experience products

基于信息级联的网购用户羊群行为研究

基于兴趣社区和信任邻居的混合推荐研究

Employing Latent Dirichlet Allocation Model for Topic Extraction of Chinese Text

Online WOM effects and product type: Evidence from Tmall

在线用户羊群行为的理论解释及应对策略

基于LDA的文本语义检索模型

Information cascades in online reading: an empirical investigation of panel data

A Research of Taobao Cheater Detection

个性化推荐系统的多样性研究进展

基于LDA和领域本体的竞争情报采集研究

A Comparative Study on LDA-Based Text Retrieval Models

Survey on Mobile Reading Behaviors of University Students in China

A meta-analysis of mobile commerce adoption and the moderating effect of culture

基于情境历史的移动用户偏好挖掘研究

Ubiquitous commerce research: Past, present and future

Survey on the utilization of NSTL electronic resources in colleges and universities in Wuhan, China

A review for ubiquitous commerce research and application (2000-2009)

A survey of the use of electronic resources at seven universities in Wuhan, China

A Mobile Commerce Model for Automobile Rescue Services

Ubiquitous Commerce: Theories, Technologies, and Applications

An E-Commerce Model for Automobile Rescue Services

研究方向