A. Parasuraman

期刊论文

1. David E. Bowen, Raymond P. Fisk, John E. G. Bateson, Leonard L. Berry, Mary Jo Bitner, Stephen W. Brown, Richard B. Chase, Bo Edvardsson, Christian Gronroos, A. Parasuraman, Benjamin Schneider, Valarie A. Zeithaml (2023). Learning from the pioneering founders of the service research field. Journal Of Service Management, Vol. 340, No. 4.DOI
2. Stephanie M. Noble, Martin Mende, Dhruv Grewal, A. Parasuraman (2022). The Fifth Industrial Revolution: How Harmonious Human-Machine Collaboration is Triggering a Retail and Service [R]evolution. Journal Of Retailing, Vol. 98, No. 20.DOI
3. A. Parasuraman, Joan Ball, Lerzan Aksoy, Timothy Lee Keiningham, Mohamed Zaki (2021). More than a feeling? Toward a theory of customer delight. Journal Of Service Management, Vol. 320, No. 1.DOI
4. A. Parasuraman (2020). On repositioning customer support services: some food for further thought.DOI
5. A. Parasuraman (2019). Tribute to a Timeless Scholar with a Brilliant Mind and a Bountiful Heart. Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth.DOI
6. Laura Colm, Andrea Ordanini, A. Parasuraman (2017). When Service Customers Do Not Consume in Isolation: A Typology of Customer Copresence Influence Modes (CCIMs). Journal Of Service Research, Vol. 200, No. 30.DOI
7. Anat Rafaeli, Daniel Altman, Dwayne D. Gremler, Ming-Hui Huang, Dhruv Grewal, Bala Iyer, A. Parasuraman, Ko de Ruyter (2017). The Future of Frontline Research: Invited Commentaries. Journal Of Service Research, Vol. 200, No. 10.DOI
8. Jose I. Rojas-Mendez, A. Parasuraman, Nicolas Papadopoulos (2017). Demographics, attitudes, and technology readiness A cross-cultural analysis and model validation. Marketing Intelligence & Planning, Vol. 350, No. 10.DOI
9. A. Parasuraman, K. Sharma (2017). SAJM Special Issue on Refocusing on Customers in an Evolved Digital Context.
10. Tor Wallin Andreassen, Per Kristensson, Line Lervik-Olsen, A. Parasuraman, Janet R. McColl-Kennedy, Bo Edvardsson, Maria Colurcio (2016). Linking service design to value creation and service research. Journal Of Service Management, Vol. 270, No. 1.DOI
11. Amy L. Ostrom, A. Parasuraman, David E. Bowen, Lia Patricio, Christopher A. Voss (2015). [Review] Service Research Priorities in a Rapidly Changing Context. Journal Of Service Research, Vol. 180, No. 20.DOI
12. A. Parasuraman, Charles L. Colby (2015). An Updated and Streamlined Technology Readiness Index: TRI 2.0. Journal Of Service Research, Vol. 180, No. 10.DOI
13. José I. Rojas‐Méndez, A. Parasuraman, N. Papadopoulos (2015). Consumers’ Technology Readiness in a Developing Country: The Role of Demographics and Attitudes.DOI
14. Kathryn Brohman, A. Parasuraman, R. Watson, Gabriele Piccoli (2015). Internet-Based Customer Service Systems: What are They and When are They Successful?1.DOI
15. José I. Rojas‐Méndez, A. Parasuraman (2015). Consumers’ Readiness to Accept Technology-Based Products and Services in Developing Countries: the Chilean Experience. DOAJ (DOAJ: Directory of Open Access Journals).
16. Andrea Ordanini, A. Parasuraman, Gaia Rubera (2014). When the Recipe Is More Important Than the Ingredients: A Qualitative Comparative Analysis (QCA) of Service Innovation Configurations. Journal Of Service Research, Vol. 170, No. 20.DOI
17. A. Parasuraman, V. Zeithaml, A. Malhotra (2014). E-Core Service Quality Scale.DOI
18. J. J. Po-An Hsieh, Piyush Sharma, Arun Rai, A. Parasuraman (2013). Exploring the Zone of Tolerance for Internal Customers in IT-Enabled Call Centers. Journal Of Service Research, Vol. 160, No. 30.DOI
19. Velitchka D. Kaltcheva, Robert D. Winsor, A. Parasuraman (2013). Do customer relationships mitigate or amplify failure responses? Journal Of Business Research, Vol. 66, No. 40.DOI
20. Ruth N. Bolton, A. Parasuraman, Ankie Hoefnagels, Nanne Migchels, Sertan Kabadayi, Thorsten Gruber, Yuliya Komarova Loureiro, David Solnet (2013). [Review] Understanding Generation Y and their use of social media: a review and research agenda. Journal Of Service Management, Vol. 240, No. 3.DOI
21. A. Parasuraman (2013). Finding Service Gaps in the Age of e-Commerce: SERVQUAL Revisited.DOI
22. Juan-Carlos Ferrer, Paulo Rocha e Oliveira, A. Parasuraman (2012). The behavioral consequences of repeated flight delays. Journal Of Air Transport Management, Vol. 20.DOI
23. Pablo E. S. Oliveira, J. Ferrer, A. Parasuraman (2012). Impact of delays on customers' safety perceptions and behavioral intentions.DOI
24. Andrea Ordanini, A. Parasuraman (2012). A conceptual framework for analyzing value-creating service ecosystems: An application to the recorded-music market.DOI
25. Andrea Ordanini, A. Parasuraman (2011). Service Innovation Viewed Through a Service-Dominant Logic Lens: A Conceptual Framework and Empirical Analysis. Journal Of Service Research, Vol. 140, No. 10.DOI
26. Andrea Ordanini, Lucia Miceli, Marta Pizzetti, A. Parasuraman (2011). Crowd-funding: transforming customers into investors through innovative service platforms. Journal Of Service Management, Vol. 220, No. 4.DOI
27. A. Parasuraman (2011). Algumas reflexões sobre minha trajetória.
28. A. Parasuraman (2011). Some reflections on my career, publishing, and contributing significantly to a field: cómo publicar y contribuir de modo significativo en un campo del conocimiento. Innovar.
29. A. Parasuraman (2011). Algunas reflexiones sobre mi trayectoria: comment publier et contribuer significativement dans un domaine de connaissance. Innovar.
30. A. Parasuraman (2011). Some reflections on my career, publishing, and contributing significantly to a field. Repositorio Institucional UN - Biblioteca Digital.
31. Leonard L. Berry, Ruth N. Bolton, Cheryl H. Bridges, Jeffrey Meyer, A. Parasuraman, Kathleen Seiders (2010). Opportunities for Innovation in the Delivery of Interactive Retail Services. Journal Of Interactive Marketing, Vol. 240, No. 2.DOI
32. Velitchka D. Kaltcheva, R. Winsor, A. Parasuraman (2010). The Impact of Customers' Relational Models on Price-Based Defection.DOI
33. A. Parasuraman (2010). Service productivity, quality and innovation: Implications for service‐design practice and research.DOI
34. Peter A. Reday, Roger Marshall, A. Parasuraman (2009). An interdisciplinary approach to assessing the characteristics and sales potential of modern salespeople. Industrial Marketing Management, Vol. 38, No. 7.DOI
35. Gabriele Piccoli, M. Kathryn Brohman, Richard T. Watson, A. Parasuraman (2009). Process completeness: Strategies for aligning service systems with customers' service needs. Business Horizons, Vol. 52, No. 4.DOI
36. Velitchka D. Kaltcheva, A. Parasuraman (2009). Personality-Relatedness and Reciprocity framework for analyzing retailer-consumer interactions. Journal Of Business Research.DOI
37. Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen, Michael Tsiros, Leonard A. Schlesinger (2009). [Review] Customer Experience Creation: Determinants, Dynamics and Management Strategies. Journal Of Retailing, Vol. 85, No. 10.DOI
38. M. Brohman, Gabriele Piccoli, Patrick Martin, F. Zulkernine, A. Parasuraman, R. Watson (2009). A Design Theory Approach to Building Strategic Network-Based Customer Service Systems. Decision Sciences.DOI
39. A. Parasuraman (2009). JSR's Flagship Status Will Continue Under a New Editor.DOI
40. Shun Yin Lam, Jeongwen Chiang, A. Parasuraman (2008). The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis. Journal Of Interactive Marketing, Vol. 220, No. 4.DOI
41. A. Parasuraman (2007). JSR Welcomes Modeling Papers and Manuscripts From Multiple Disciplines.DOI
42. Glenn B. Voss, A. Parasuraman, Dhruv Grewal (2007). A Contingency Model of the Impact of Prepurchase Expectations and Postpurchase Perceptions of Price and Performance on Satisfaction.
43. R. D. Woodall, C. Colby, A. Parasuraman (2007). "E-volution" to revolution.
44. V. Kumar, Katherine N. Lemon, A. Parasuraman (2006). Managing customers for value - An overview and research agenda. Journal Of Service Research, Vol. 90, No. 20.DOI
45. Denish Shah, Roland T. Rust, A. Parasuraman, Richard Staelin, George S. Day (2006). The path to customer centricity. Journal Of Service Research, Vol. 90, No. 20.DOI
46. Jonas Matthing, P. Kristensson, A. Gustafsson, A. Parasuraman (2006). New Service Development: A Matter of Finding Innovative Users.
47. A. Parasuraman (2006). Invited Commentary---Modeling Opportunities in Service Recovery and Customer-Managed Interactions.DOI
48. Shun-Yin Lam, A. Parasuraman (2006). Individual-level Determinants of Consumers' Adoption and Usage of Technological Innovations.DOI
49. A. Parasuraman (2006). JSR’s Role as a Flagship Service Journal Continues.DOI
50. Jonas Matthing, P. Kristensson, A. Gustafsson, A. Parasuraman (2006). Developing successful technology‐based services: the issue of identifying and involving innovative users.DOI
51. A. Parasuraman, V. Zeithaml, Leonard L. Berry (2006). Um modelo conceitual de qualidade de serviço e suas implicações para a pesquisa no futuro.
52. A Parasuraman, VA Zeithaml, A Malhotra (2005). E-S-QUAL - A multiple-item scale for assessing electronic service quality. Journal Of Service Research, Vol. 70, No. 30.DOI
53. R Sethuraman, A Parasuraman (2005). Succeeding in the Big Middle through technology. Journal Of Retailing, Vol. 81, No. 20.DOI
54. M. Brohman, Richard T. Watson, Gabriele Piccoli, A. Parasuraman (2005). NCSS Process Completeness: Construct Development and Preliminary Validation. Proceedings of the Annual Hawaii International Conference on System Sciences.DOI
55. A. Parasuraman, James W. McLamore (2005). More on "Marketing Models of Service and Relationships".
56. P. D. Berger, Ruth N. Bolton, D. Bowman, Elten Briggs, A. Parasuraman, Creed Terry (2005). : A F RAMEWORK FOR C USTOMER A SSET MANAGEMENT.
57. R. Watson, Gabriele Piccoli, M. Brohman, A. Parasuraman (2005). Customer-Managed Interactions: A New Paradigm for Firm-Customer Relationships. MIS Q. Executive.
58. Zhen Zhu, K. Sivakumar, A. Parasuraman (2004). A Mathematical Model of Service Failure and Recovery Strategies. Decision Sciences.DOI
59. Gabriele Piccoli, M. Brohman, R. Watson, A. Parasuraman (2004). Net-Based Customer Service Systems: Evolution and Revolution in Web Site Functionalities. Decision Sciences.DOI
60. A. Parasuraman, B. Edvardsson, A. Gustafsson (2004). The Impact of National Culture on Technology Readiness, Adoption and Use.
61. A. Parasuraman (2004). Assessing and improving service performancefor maximum impact: insights from a two‐decade‐long research journey.DOI
62. J. Baker, A. Parasuraman, いくみ 阿部（2003）. AMA・JM誌論文 商品価値の知覚と愛顧意図に対する店舗環境手がかりの影響.
63. A. Parasuraman (2003). Reflections on contributing to a discipline through research and writing.DOI
64. Glenn B. Voss, A. Parasuraman (2003). Conducting Measurement Validation with Experimental Data: Cautions and Recommendations.DOI
65. C. Colby, A. Parasuraman (2003). Technology still matters.
66. Rajesh Chandy, Christian Homburg, Deborah J. MacInnis, Scott B. MacKenzie, C. Nakata, Amy L. Ostrom, A. Parasuraman, Jagdip Singh, Daniel C. Smith, Shirley F. Taylor, Glenn B. Voss, R. Woodruff (2003). Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000-2003 Outstanding Reviewer Award Recipients: Introduction to Special Section.DOI
67. J Baker, A Parasuraman, D Grewal, GB Voss (2002). The influence of multiple store environment cues on perceived merchandise value and patronage intentions. Journal Of Marketing, Vol. 660, No. 20.DOI
68. A Parasuraman, GM Zinkhan (2002). Marketing to and serving customers through the Internet: An overview and research agenda. Journal Of The Academy Of Marketing Science, Vol. 300, No. 40.DOI
69. VA Zeithaml, A Parasuraman, A Malhotra (2002). Service quality delivery through Web sites: A critical review of extant knowledge. Journal Of The Academy Of Marketing Science, Vol. 300, No. 40.DOI
70. P. D. Berger, Ruth N. Bolton, D. Bowman, Elten Briggs, Vikas Kumar, A. Parasuraman, Creed Terry (2002). Marketing Actions and the Value of Customer Assets.DOI
71. A. Parasuraman, V. Zeithaml (2002). Understanding and Improving Service Quality: A Literature Review and Research Agenda.DOI
72. A. Parasuraman (2002). Service quality and productivity: a synergistic perspective.DOI
73. M. Brohman, A. Parasuraman, Gabriele Piccoli (2002). Customer Service and Network Completeness. Bled eConference.
74. R. Watson, M. Brohman, A. Parasuraman, Gabriele Piccoli (2002). Constructing the eEconomy Bled , Slovenia , June 17-19 , 2002 Customer Service and Network Completeness.
75. M. Kathryn Brohman, A. Parasuraman, Gabriele Piccoli (2002). Customer Service and Network Completeness. Journal of the Association for Information Systems.
76. M. Brohman, A. Parasuraman, Gabriele Piccoli, R. Watson (2001). Brohman, M. K., A. Parasuraman, G. Piccoli, and R.T. Watson. “Network-based customer service systems: a half-time report from the field.
77. A. Parasuraman, C. Colby (2001). Techno-Ready Marketing: How and Why Your Customers Adopt Technology (Маркетинг технологий: как и почему Ваши потребители принимают технологии).
78. A Parasuraman, D Grewal (2000). Serving customers and consumers effectively in the twenty-first century: A conceptual framework and overview. Journal Of The Academy Of Marketing Science, Vol. 280, No. 10.DOI
79. A Parasuraman, D Grewal (2000). The impact of technology on the quality-value-loyalty chain: A research agenda. Journal Of The Academy Of Marketing Science, Vol. 280, No. 10.DOI
80. V. Zeithaml, A. Parasuraman, A. Malhotra (2000). A conceptual framework for understanding e-service quality : implications for future research and managerial practice.
81. A. Parasuraman (2000). Superior Customer Service and Marketing Excellence: Two Sides of the Same Success Coin.DOI
82. A. Parasuraman, L. L. Berry (2000). Services marketing starts from within.DOI
83. GB Voss, A Parasuraman, D Grewal (1998). The roles of price, performance, and expectations in determining satisfaction in service exchanges. Journal Of Marketing, Vol. 620, No. 40.DOI
84. A. Parasuraman (1998). Customer service in business‐to‐business markets: an agenda for research.DOI
85. W Zinn, A Parasuraman (1997). Scope and intensity of logistics-based strategic alliances - A conceptual classification and managerial implications. Industrial Marketing Management, Vol. 26, No. 2.DOI
86. L. L. Berry, A. Parasuraman (1997). Listening to the Customer -The Concept of a Service-Quality Information System.
87. A. Parasuraman (1997). Reflections on gaining competitive advantage through customer value.DOI
88. VA Zeithaml, LL Berry, A Parasuraman (1996). The behavioral consequences of service quality. Journal Of Marketing, Vol. 600, No. 20.DOI
89. Glenn B. Voss, A. Parasuraman (1995). Prepurchase preference and postconsumption satisfaction in a service exchange : working paper.
90. A PARASURAMAN, VA ZEITHAML, LL BERRY (1994). Reassessment of expectations as a comparison standard in measuring service quality - implications for further research. Journal Of Marketing, Vol. 580, No. 10.DOI
91. A PARASURAMAN, VA ZEITHAML, LL BERRY (1994). Alternative scales for measuring service quality - a comparative-assessment based on psychometric and diagnostic-criteria. Journal Of Retailing, Vol. 70, No. 30.DOI
92. A. Parasuraman, V. Zeithaml, L. L. Berry (1994). Reassessment of expectations as a comparison standard in measuring service quality: Implications.DOI
93. L. L. Berry, A. Parasuraman, Valerie A. Zeithaml (1994). Improving service quality in America: Lessons learned.DOI
94. J. Baker, Dhruv Grewal, A. Parasuraman (1994). The influence of store environment on quality inferences and store image.DOI
95. A. Parasuraman, V. Zeithaml, L. L. Berry (1994). Moving forward in service quality research : measuring different customer-expectation levels, comparing alternative scales, and examining the performance-behavioral intensions link : working paper.
96. LL BERRY, A PARASURAMAN (1993). Building a new academic field - the case of services marketing. Journal Of Retailing, Vol. 69, No. 10.DOI
97. A PARASURAMAN, LL BERRY, VA ZEITHAML (1993). More on improving service quality measurement. Journal Of Retailing, Vol. 69, No. 10.DOI
98. V. Zeithaml, L. L. Berry, A. Parasuraman (1993). The nature and determinants of customer expectations of service.DOI
99. L. L. Berry, A. Parasuraman (1993). Introduction to special section.DOI
100. L. L. Berry, A. Parasuraman, V. Zeithaml (1993). Ten lessons for improving service quality.
101. LL BERRY, A PARASURAMAN (1992). Prescriptions for a service quality revolution in america. Organizational Dynamics, Vol. 200, No. 4.DOI
102. A PARASURAMAN, LL BERRY, VA ZEITHAML (1991). Refinement and reassessment of the servqual scale. Journal Of Retailing, Vol. 67, No. 40.
103. A PARASURAMAN, LL BERRY, VA ZEITHAML (1991). Perceived service quality as a customer-based performance-measure - an empirical-examination of organizational barriers using an extended service quality model. Human Resource Management, Vol. 300, No. 3.DOI
104. A. Parasuraman, V. Zeithaml, L. L. Berry (1991). UNDERSTANDING CUSTOMER EXPECTATION OF SERVICE.
105. L. L. Berry, J. S. Conant, A. Parasuraman (1991). A framework for conducting a services marketing audit.DOI
106. L. L. Berry, A. Parasuraman, Valerie A. Zeithaml (1991). Five imperatives for improving service quality.
107. L. L. Berry, A. Parasuraman (1991). Marketing Services: Competing Through Quality.DOI
108. R. T. Hise, Larry R. O'Neal, A. Parasuraman, James U. Mcneal (1990). Marketing/R&D Interaction in New Product Development: Implications for New Product Success Rates.DOI
109. A. Parasuraman, L. L. Berry, V. Zeithaml (1990). An empirical examination of relationships in an extended service quality model.
110. V. Zeithaml, A. Parasuraman, L. L. Berry (1990). Delivering quality service : balancing customer perceptions and expectations.DOI
111. A. Parasuraman, David Lichtethal (1990). 1990 AMA educators' proceedings : enhancing knowledge development in marketing.
112. Mark W. Johnston, A. Parasuraman, Charles M. Futrell, W. Black (1990). A Longitudinal Assessment of the Impact of Selected Organizational Influences on Salespeople's Organizational Commitment during Early Employment.DOI
113. Mark W. Johnston, A. Parasuraman, Charles M. Futrell (1989). Extending a model of salesperson role perceptions and work-related attitudes: Impact of job tenure.DOI
114. R. T. Hise, Larry R. O'Neal, James U. Mcneal, A. Parasuraman (1989). The effect of product design activities on commercial success levels of new industrial products.DOI
115. Sandra Hile Hart, William C. Moncrief, A. Parasuraman (1989). An empirical investigation of salespeople’s performance, effort and selling method during a sales contest.DOI
116. A. Parasuraman, L. L. Berry, V. Zeithaml (1988). A MULTIPLE-ITEM SCALE FOR MEASURING CUSTOMER PERCEPTIONS OF SERVICE QUALITY.
117. Arno J. Rethans, W. R. Dillon, Thomas J. Madden, Neil H. Firtle, A. Parasuraman (1988). Marketing Research in a Marketing Environment@@@Marketing Research.DOI
118. V. Zeithaml, L. L. Berry, A. Parasuraman (1988). Communication and Control Processes in the Delivery of Service Quality. Journal of Marketing.DOI
119. A. Parasuraman, P. Varadarajan (1988). FUTURE STRATEGIC EMPHASES IN SERVICE VERSUS GOODS BUSINESSES.DOI
120. A. Parasuraman, P. Varadarajan (1988). Robustness of ordinal measures of competitive strategy variables employed in business research: A PIMS data-based analysis.DOI
121. L. L. Berry, A. Parasuraman, V. Zeithaml (1988). The service-quality puzzle.DOI
122. Mark W. Johnston, A. Parasuraman, Charles M. Futrell, J. Sager (1988). Performance and job satisfaction effects on salesperson turnover: A replication and extension.DOI
123. G. H. Lucas, A. Parasuraman, R. A. Davis, Ben M. Enis (1987). An Empirical Study of Salesforce Turnover.DOI
124. A. Parasuraman (1987). CUSTOMER‐ORIENTED CORPORATE CULTURES ARE CRUCIAL TO SERVICES MARKETING SUCCESS.DOI
125. A. Parasuraman (1986). Marketing Research.
126. Rohit Deshpandé, A. Parasuraman (1986). Linking corporate culture to strategic planning.DOI
127. R. Jackson, A. Parasuraman (1986). The Yellow Pages as An Advertising Tool for Small Businesses.DOI
128. A. Parasuraman, S. Mcdaniel (1986). Selling research services to small businesses: Problems and prospects.DOI
129. L. Fry, Charles M. Futrell, A. Parasuraman, M. Chmielewski (1986). An Analysis of Alternative Causal Models of Salesperson Role Perceptions and Work-Related Attitudes.DOI
130. S. Mcdaniel, Charles M. Futrell, A. Parasuraman (1985). Social power bases of marketing executives: The relationship with organizational climate.DOI
131. L. L. Berry, V. Zeithaml, A. Parasuraman (1985). Quality counts in services, too.DOI
132. V. Zeithaml, A. Parasuraman, L. L. Berry (1985). Problems and Strategies in Services Marketing.DOI
133. A. Parasuraman, P. Varadarajan (1985). More on “Marketing Strategy and Differential Advantage”.DOI
134. Alan J. Bush, A. Parasuraman (1985). Mall intercept versus telephone-interviewing environment.
135. A. Parasuraman, V. Zeithaml, L. L. Berry (1985). A Conceptual Model of Service Quality and Its Implications for Future Research.DOI
136. Alan J. Bush, A. Parasuraman (1984). Assessing response quality. A self‐disclosure approach to assessing response quality in mall intercept and telephone interviews.DOI
137. Charles M. Futrell, A. Parasuraman (1984). The Relationship of Satisfaction and Performance to Salesforce Turnover.DOI
138. A. Parasuraman, L. Zeren (1983). R&D's Relationship With Profits and Sales : Research Management.DOI
139. Charles M. Futrell, A. Parasuraman, J. Sager (1983). Sales force evaluation with expectancy theory.DOI
140. A. Parasuraman, Charles M. Futrell (1983). Demographics, job satisfaction, and propensity to leave of industrial salesmen.DOI
141. A. Parasuraman, L. L. Berry, V. Zeithaml (1983). Service firms need marketing skills.DOI
142. A. Parasuraman (1983). “Debranding”: A Product Strategy With Profit Potential.DOI
143. A. Parasuraman, M. R. Bowers (1983). Purchasing Professionals' Propensity to Leave the Purchasing Field.DOI
144. A. Parasuraman (1983). Research's place in the marketing budget.DOI
145. A. Parasuraman (1982). EXCLUDING 'LATE' RESPONDENTS FROM MAIL SURVEY DATA ANALYSIS: WILL THIS LEAD TO BIASED RESULTS?
146. Janis C. Winter, A. Parasuraman (1982). NEEDS OF THE FEMALE BUSINESS TRAVELER MARKET: SOME INSIGHTS FOR THE HOTEL INDUSTRY.
147. A. Parasuraman (1982). An approach for allocating sales call effort.DOI
148. A. Parasuraman (1982). More on the Prediction of Mail Survey Response Rates.DOI
149. C. Lamb, A. Parasuraman, L. Chalmers (1982). BUSINESS REPLY CARDS VERSUS INQUIRER PAID POSTAGE: AN ASSESSMENT OF ALTERNATIVE DIRECT MAIL STRATEGIES.
150. A. Parasuraman (1981). The relative importance of industrial promotion tools.DOI
151. A. Parasuraman (1981). Commercial Marketing Reseachers' Evaluations of Academic Journals and Marketing Research Education.DOI
152. A. Parasuraman (1981). Assessing the Worth of Business Simulation Games.DOI
153. Charles M. Futrell, A. Parasuraman (1981). Impact of Clarity of Goals and Role Perceptions on Job Satisfaction.DOI
154. A. Parasuraman (1981). Use of Computers in Purchasing: An Empirical Study.DOI
155. A. Parasuraman (1981). Hang on to the marketing concept.DOI
156. A. Parasuraman (1981). Role Clarity and Job Satisfaction in Purchasing.DOI
157. L. Lawton, A. Parasuraman (1980). So you want your new product planning to be productive.DOI
158. A. Parasuraman (1980). Vendor segmentation: An additional level of market segmentation.DOI
159. A. Parasuraman (1980). Evaluation of Simulation Games; a Critical Look at Past Efforts and Future Needs.
160. L. Lawton, A. Parasuraman (1980). The Impact of the Marketing Concept on New Product Planning.DOI
161. A. Parasuraman (1978). Marketing research by a small industrial firm: A case study.DOI
162. A. Parasuraman (1978). A Framework for Determining the Pedagogical Value of Simulation Gaming: Implications for Future Simulation Gaming Research.
163. R. Butler, A. Parasuraman (1977). Degree of Uniformity in Achievement Motivation Levels of Team Members: It’s Effect on Team Performance in a Simulation Game.
164. A. Parasuraman, Ralph L. Day (1977). A Management-Oriented Model for Allocating Sales Effort.DOI
165. A. Parasuraman (1975). Assigning salesmen to sales territories: Some practical guidelines.DOI
166. A. Parasuraman (1975). A model of sales response as a function of sales call effort and ability of salesmen.

预印本

1. JJ Po-An Hsieh, Piyush Kumar Sharma, Arun Rai, A. Parasuraman (2022). Exploring the Zone of Tolerance for Internal Customers in IT-Enabled Call Centers. SSRN Electronic Journal.DOI